Listerine Mouthwash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Listerine Mouthwash sales on Amazon US totaled 866,400 units in July 2026 (▼ 1.2% vs. the prior month), generating an estimated $9,670,150 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 58.3% of revenue, while a typical listing is priced at $10.62. The keyword itself pulled 343,536 Amazon queries over the same period (▲ 22.0% MoM).
Zooming out to the 12-month window ending July 2026, the listerine mouthwash Top 50 moved 9,354,300 units and $102,443,693 in cumulative sales — an average of 779,525 units and $8,536,974 per month. Monthly throughput topped out at 877,000 units in June 2026 and dipped to 516,000 in May 2026, leaving the latest reading 13.6% higher than August 2025.
Listerine Mouthwash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
866.4K
▼ 1.2% MoM
Monthly Revenue 2026/07
$9.7M
▲ 4.6% MoM
Top 10 Market Share 2026/07
55.4%
Listerine Mouthwash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold listerine mouthwash listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 11.5% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 480,000 units and $5,642,000 in July 2026 — 55.4% of unit volume and 58.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Listerine Mouthwash' on Amazon
July 2026
Is 55.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B000QXH4PK
Listerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
70K
▼ 22.2%vs. prior month
$399.7K
latest month
12-month trend
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend
B08MFWB9DY
Listerine Cool Mint Antiseptic Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Kills 99.9% of Germs That Cause Bad Breath, Plaque, and Gingivitis, ADA-Accepted, Daily Oral Rinse for Instant Fresh Breath
50K
▲ 0.0%vs. prior month
$649K
latest month
12-month trend
B001ET76AI
TheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack) | Alcohol-Free, Dentist Formulated, Help Reduce Bad Breath
40K
▲ 33.3%vs. prior month
$577.6K
latest month
12-month trend
B005IHSPLQ
Listerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
40K
▲ 0.0%vs. prior month
$253.2K
latest month
12-month trend
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Best Listerine Mouthwash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing listerine mouthwash brand in July 2026, moving 190,000 units across 3 ASINs for 39.6% of Top 10 volume. Listerine follows with 190,000 units (39.6%), ahead of Crest on 60,000 units (12.5%).
With 4 brands splitting the Top 10 and 91.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.07 to $15.58, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
3 ASINs in Top 10
39.6%
Units
190K
Revenue
$2.9M
Avg. price
$15.58
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100KB0758F8KDC
$16.97·★4.7·33.7K revsTheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Units sold50KB001ET76AI
$14.79·★4.6·50.4K revsTheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack) | Alcohol-Free, Dentist Formulated, Help Reduce Bad Breath
Units sold40K
Listerine
4 ASINs in Top 10
39.6%
Units
190K
Revenue
$1.8M
Avg. price
$9.76
B000QXH4PK
$5.72·★4.8·39.5K revsListerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
Units sold70KB08MFWB9DY
$12.98·★4.8·25.3K revsListerine Cool Mint Antiseptic Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Kills 99.9% of Germs That Cause Bad Breath, Plaque, and Gingivitis, ADA-Accepted, Daily Oral Rinse for Instant Fresh Breath
Units sold50KB005IHSPLQ
$5.97·★4.7·13.6K revsListerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
Units sold40KB0B5Y7KCS8
$14.36·★4.8·12.1K revsListerine Total Care Anticavity Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Anticavity Fluoride Mouthwash, Prevents Cavities, Helps Kill 99% of Bad Breath Germs, ADA-Accepted
Units sold30K
Crest
2 ASINs in Top 10
12.5%
Units
60K
Revenue
$543.6K
Avg. price
$9.07
B0C881GLNM
$10.97·★4.8·10.1K revsCrest Mouthwash Pro Health Multi-Protection, 1L, 2 Pack, 6-in-1 Benefits, Alcohol Free, Enamel Repair, Breath Freshener, Anti Cavity, Fluoride mouthwash, Bad Breath Treatment for Adults, Contains CPC
Units sold30KB0126XBQK6
$7.17·★4.7·23K revsCrest Pro-Health Advanced Mouthwash, Alcohol Free, Extra Whitening, Energizing Mint Flavor, 946 mL (32 fl oz)
Units sold30K
Trending Listerine Mouthwash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0758F8KDC booked 50K units at $16.97, with ▲ 400.0% MoM change. On the growth side, B07DWHRYJS leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B09HH8SDR6 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.7K
Latest month sales
B07DWHRYJS
Listerine Cool Mint Zero Alcohol Mouthwash, Travel Size 3.2 Ounces (95ml) - Pack of 2
Price
$6.95
Rating
4.7
Reviews
884
Latest month sales
B09HH8SDR6
Amazon Basics Antiseptic Mouthwash, Blue Mint, Fights Bad Breath, Plaque and Gingivitis, 1 Liter, 33.8 Fl Oz, 1-Pack (Previously Solimo)
Unlock to view ASIN details and product titles
Price
$6.54
Rating
4.6
Reviews
9.1K
Latest month sales
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