Wwe Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wwe sales on Amazon US totaled 21,350 units in July 2026 (▲ 38.6% vs. the prior month), generating an estimated $618,670 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.6% of unit volume and 35.8% of revenue, while a typical listing is priced at $30.81. The keyword itself pulled 52,774 Amazon queries over the same period (▼ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the wwe Top 50 moved 177,250 units and $5,226,398 in cumulative sales — an average of 14,771 units and $435,533 per month. Monthly throughput topped out at 41,900 units in December 2025 and dipped to 7,050 in September 2025, leaving the latest reading 163.6% higher than August 2025.
Wwe Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.4K
▲ 38.6% MoM
Monthly Revenue 2026/07
$618.7K
▲ 35.4% MoM
Top 10 Market Share 2026/07
43.6%
Wwe Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wwe listing on Amazon US in July 2026 is ASIN B0D1864M5M (Brand: Mattel), which sold 1,000 units at $19.97 apiece — equal to 4.7% of every unit tracked in this report.
The Top 10 ASINs account for 9,300 units and $221,202 in July 2026 — 43.6% of unit volume and 35.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wwe' on Amazon
July 2026
Is 43.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D1864M5M
Mattel WWE Championship Title Belt, Role Play Accessory | WWE World Heavyweight Championship Role-Play & Costume Piece, Leather-like Belt 3+ Feet with One-Time Adjustment
1K
▲ 0.0%vs. prior month
$27K
latest month
12-month trend
B0G2NBG8J3
WWE Ballers Series 1 (2 Pack) by ZURU | Officially licensed WWE Superstars; mystery capsule unboxing; 16 to collect; build your roster; collectible figures
1K
vs. prior month
$20K
latest month
12-month trend
B0G43ZN9PR
Mattel WWE Elite Collection Top Picks Action Figures & Accessories Set, 6-inch Collectible John Cena with Swappable Hands & Ring Gear
1K
▲ 42.9%vs. prior month
$23.1K
latest month
12-month trend
B0G8YQJ6BR
Mattel WWE “Hollywood” Hulk Hogan Action Figure, Main Event Series #165 | WWE Action Figure, 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
1K
▲ 25.0%vs. prior month
$14.7K
latest month
12-month trend
B0GRYQBNM7
2026 Topps Chrome WWE - Factory Sealed - Value Box
1K
▲ 11.1%vs. prior month
$30.3K
latest month
12-month trend
B0G8XVTFRQ
Mattel WWE Jey USO Play & Display Action Figure | Main Event Series #166, 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
1K
▲ 400.0%vs. prior month
$12.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wwe Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel is the best-performing wwe brand in July 2026, moving 6,500 units across 7 ASINs for 69.9% of Top 10 volume. ZURU BALLERS follows with 1,000 units (10.8%), ahead of Topps on 1,000 units (10.8%).
With 4 brands splitting the Top 10 and 91.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $29.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel
7 ASINs in Top 10
69.9%
Units
6.5K
Revenue
$164.9K
Avg. price
$23.82
B0D1864M5M
$19.97·★4.7·2.7K revsMattel WWE Championship Title Belt, Role Play Accessory | WWE World Heavyweight Championship Role-Play & Costume Piece, Leather-like Belt 3+ Feet with One-Time Adjustment
Units sold1KB0G43ZN9PR
$18.39·★4.4·45 revsMattel WWE Elite Collection Top Picks Action Figures & Accessories Set, 6-inch Collectible John Cena with Swappable Hands & Ring Gear
Units sold1KB0G8YQJ6BR
$17.54·★4.6·61 revsMattel WWE “Hollywood” Hulk Hogan Action Figure, Main Event Series #165 | WWE Action Figure, 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
Units sold1KB0G8XVTFRQ
$18.82·★4.7·22 revsMattel WWE Jey USO Play & Display Action Figure | Main Event Series #166, 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
Units sold1KB0G8Y32YB4
$24.78·★4.7·27 revsMattel WWE Elite El Grande Americano Action Figure & Accessories | Series #126 Set, 6-inch Collectible El Grande Americano with 25 Articulation Points & Swappable Hands
Units sold900B0CXRLS944
$43.49·★4.6·22 revsMattel WWE Elite Penta Action Figure & Accessories, Series #126 | WWE Action Figure, 6-inch Collectible Superstar with 25 Articulation Points & Swappable Hands
Units sold900B0G439434F
$23.75·★4.6·9 revsMattel WWE Main Event Showdown Jey USO & Logan Paul Action Figures | Series #27 Jey Uso vs Logan Paul Collectible Set, 6-inch Action Figures with accessory
Units sold700
ZURU BALLERS
1 ASIN in Top 10
10.8%
Units
1K
Revenue
$20K
Avg. price
$19.99
B0G2NBG8J3
$19.99·★4.5·61 revsWWE Ballers Series 1 (2 Pack) by ZURU | Officially licensed WWE Superstars; mystery capsule unboxing; 16 to collect; build your roster; collectible figures
Units sold1K
Topps
1 ASIN in Top 10
10.8%
Units
1K
Revenue
$30.3K
Avg. price
$29.98
B0GRYQBNM7
$29.98·★4.5·139 revs2026 Topps Chrome WWE - Factory Sealed - Value Box
Units sold1K
Trending Wwe Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G2NBG8J3 booked 1K units at $19.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G2NBG8J3
WWE Ballers Series 1 (2 Pack) by ZURU | Officially licensed WWE Superstars; mystery capsule unboxing; 16 to collect; build your roster; collectible figures
Price
$19.99
Rating
4.5
Reviews
61
Latest month sales
B0G8XVTFRQ
Mattel WWE Jey USO Play & Display Action Figure | Main Event Series #166, 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look
Price
$18.82
Rating
4.7
Reviews
22
Latest month sales
B0G8Y32YB4
Mattel WWE Elite El Grande Americano Action Figure & Accessories | Series #126 Set, 6-inch Collectible El Grande Americano with 25 Articulation Points & Swappable Hands
Unlock to view ASIN details and product titles
Price
$24.78
Rating
4.7
Reviews
27
Latest month sales
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