Minion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Minion sales on Amazon US totaled 21,900 units in July 2026 (▲ 84.8% vs. the prior month), generating an estimated $479,314 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 63.1% of revenue, while a typical listing is priced at $21.83. The keyword itself pulled 51,499 Amazon queries over the same period (▼ 26.1% MoM).
Zooming out to the 12-month window ending July 2026, the minion Top 50 moved 140,950 units and $2,859,733 in cumulative sales — an average of 11,746 units and $238,311 per month. Monthly throughput topped out at 22,450 units in October 2025 and dipped to 4,150 in May 2026, leaving the latest reading 170.4% higher than August 2025.
Minion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.9K
▲ 84.8% MoM
Monthly Revenue 2026/07
$479.3K
▲ 117.3% MoM
Top 10 Market Share 2026/07
56.6%
Minion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold minion listing on Amazon US in July 2026 is ASIN B0CPZY9T9F (Brand: AI ACCESSORY INNOVATIONS), which sold 3,000 units at $42.99 apiece — equal to 13.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,400 units and $302,308 in July 2026 — 56.6% of unit volume and 63.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Minion' on Amazon
July 2026
![Illumination Presents: 4-Movie Collection (Despicable Me / Despicable Me 2 / Despicable Me 3 / Minions) [DVD] (ASIN B09PCLGMB5), rank #7 by monthly sales volume for 'Minion' on Amazon](https://m.media-amazon.com/images/I/71Nxq5rhXpL._AC_UY512_.jpg)
Is 56.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CPZY9T9F
AI ACCESSORY INNOVATIONS Despicable Me Minions Backpack for Boys & Girls, Kids 16 Inch Schoolbag with 3D Features, Yellow
3K
▲ 1400.0%vs. prior month
$128.5K
latest month
12-month trend
B0FM4LR897
Minions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
2K
▲ 566.7%vs. prior month
$51K
latest month
12-month trend
B0D66SW6L8
Adult Halloween Costume Accessories Set,Yellow Beanie,Goggles,Suspenders
1K
▲ 66.7%vs. prior month
$14.5K
latest month
12-month trend
B0FM4NN8ZG
Illumination's Minions & Monsters Mini Fart Blaster Prank Toys | 8 silly fart machine sounds packed with prank fun for family and friends, kids won't want to stop until they hear all of them
1K
▲ 233.3%vs. prior month
$10K
latest month
12-month trend
B07LGXDLJH
Despicable Me Minions Dave Side Smile Graphic T-Shirt T-Shirt
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0FNP9DBMM
Illumination Minions & Monsters Ed Squooshy Plush Toy | Soft Squishy Stuffed Animal, 7-Inch, Sensory Fidget Toy with Bean Fill, Kids Gift, Ages 3+
1K
▲ 400.0%vs. prior month
$12K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Minion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Minions is the best-performing minion brand in July 2026, moving 4,000 units across 3 ASINs for 32.3% of Top 10 volume. AI ACCESSORY INNOVATIONS follows with 3,000 units (24.2%), ahead of UNIVERSAL on 1,700 units (13.7%).
With 7 brands splitting the Top 10 and 70.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.18 to $42.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Minions
3 ASINs in Top 10
32.3%
Units
4K
Revenue
$73K
Avg. price
$16.18
B0FM4LR897
$25.49·★3.9·62 revsMinions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
Units sold2KB0FM4NN8ZG
$9.99·★4.6·62 revsIllumination's Minions & Monsters Mini Fart Blaster Prank Toys | 8 silly fart machine sounds packed with prank fun for family and friends, kids won't want to stop until they hear all of them
Units sold1KB0FNP9DBMM
$13.07·★4.8·34 revsIllumination Minions & Monsters Ed Squooshy Plush Toy | Soft Squishy Stuffed Animal, 7-Inch, Sensory Fidget Toy with Bean Fill, Kids Gift, Ages 3+
Units sold1K
AI ACCESSORY INNOVATIONS
1 ASIN in Top 10
24.2%
Units
3K
Revenue
$128.5K
Avg. price
$42.99
B0CPZY9T9F
$42.99·★4.8·212 revsAI ACCESSORY INNOVATIONS Despicable Me Minions Backpack for Boys & Girls, Kids 16 Inch Schoolbag with 3D Features, Yellow
Units sold3K
UNIVERSAL
2 ASINs in Top 10
13.7%
Units
1.7K
Revenue
$35.8K
Avg. price
$20.97
B09PCLGMB5
$11.99·★4.7·721 revsIllumination Presents: 4-Movie Collection (Despicable Me / Despicable Me 2 / Despicable Me 3 / Minions) [DVD]
Units sold900B0H46ZN7RD
$29.95·★5.0·3 revsMinions & Monsters - Collector's Edition 4K Ultra HD + Blu-ray + Digital
Units sold800
Trending Minion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CPZY9T9F leads positive momentum with ▲ 1400.0% MoM growth on 3K units, with B0FNPC1DKP close behind at ▲ 600.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CPZY9T9F
AI ACCESSORY INNOVATIONS Despicable Me Minions Backpack for Boys & Girls, Kids 16 Inch Schoolbag with 3D Features, Yellow
Price
$42.99
Rating
4.8
Reviews
212
Latest month sales
B0FNPC1DKP
Illumination Minions & Monsters James Squooshy Plush Toy | Soft Squishy Plush, 7-Inch, Stuffed Animal, Sensory Fidget Toy with Bean Fill, Kids Gift, Ages 3+
Price
$13.02
Rating
5.0
Reviews
20
Latest month sales
B0FM4LR897
Minions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
Unlock to view ASIN details and product titles
Price
$25.49
Rating
3.9
Reviews
62
Latest month sales
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