Transformers Age Of The Primes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Transformers Age Of The Primes sales on Amazon US totaled 20,400 units in July 2026 (▼ 0.2% vs. the prior month), generating an estimated $960,151 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 59.3% of revenue, while a typical listing is priced at $50.24. The keyword itself pulled 50,779 Amazon queries over the same period (▼ 11.8% MoM).

Zooming out to the 12-month window ending July 2026, the transformers age of the primes Top 50 moved 331,650 units and $10,694,832 in cumulative sales — an average of 27,638 units and $891,236 per month. Monthly throughput topped out at 84,200 units in November 2025 and dipped to 9,550 in May 2026, leaving the latest reading 44.7% higher than August 2025.

331.6KTotal units sold · Last 12 months
$10.7MTotal revenue · Last 12 months
50.8K▼ 11.8% MoM
Monthly search volume
$50.24Avg. price · July 2026

Transformers Age Of The Primes Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales14.1K
Revenue$419.9K

2025/09

Sales18.6K
Revenue$589.4K

2025/10

Sales26K
Revenue$719.6K

2025/11

Sales84.2K
Revenue$2.3M

2025/12

Sales71.6K
Revenue$2.2M

2026/01

Sales14.5K
Revenue$532.5K

2026/02

Sales17K
Revenue$620.3K

2026/03

Sales19.6K
Revenue$632.9K

2026/04

Sales15.6K
Revenue$564.9K

2026/05

Sales9.6K
Revenue$376.6K

2026/06

Sales20.4K
Revenue$829.7K
20.4K

2026/07

Sales20.4K
Revenue$960.2K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

20.4K

▼ 0.2% MoM

Monthly Revenue 2026/07

$960.2K

▲ 15.7% MoM

Top 10 Market Share 2026/07

57.4%

See the Top 10 ASINs driving 57.4% of sales

Transformers Age Of The Primes Market Share & Sales Concentration on Amazon US — July 2026

The most-sold transformers age of the primes listing on Amazon US in July 2026 is ASIN B077YYP739 (Brand: Transformers), which sold 4,000 units at $27.90 apiece — equal to 19.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 11,700 units and $569,462 in July 2026 — 57.4% of unit volume and 59.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Transformers Age Of The Primes' on Amazon

July 2026
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57.4% Volume Share 11.7K units sold
59.3% Revenue Share $569.5K estimated
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Top 5 Volume Share breakdown

B077YYP739 19.6%
B077Y6GNX6 9.8%
B094DMT7S2 4.9%
B0BHXKLNLP 4.9%
B0FJQNQGCD 4.9%
Others 55.9%
#1
Transformers Toys Heroic Optimus Prime Action Figure - Timeless Large-Scale Figure, Changes into Toy Truck - Toys for Kids 6 and Up, 11-inch (Amazon Exclusive)

B077YYP739

Transformers Toys Heroic Optimus Prime Action Figure - Timeless Large-Scale Figure, Changes into Toy Truck - Toys for Kids 6 and Up, 11-inch (Amazon Exclusive)

$27.90· 4.6·11.5K reviews
Monthly Sales

4K

▼ 20.0%

vs. prior month

Revenue

$111.6K

latest month

Monthly Trend

12-month trend

#2
Transformers Toys Heroic Bumblebee Action Figure - Timeless Large-Scale Figure, Changes into Yellow Toy Car, 11" (Amazon Exclusive)

B077Y6GNX6

Transformers Toys Heroic Bumblebee Action Figure - Timeless Large-Scale Figure, Changes into Yellow Toy Car, 11" (Amazon Exclusive)

$27.99· 4.6·7.2K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$55.9K

latest month

Monthly Trend

12-month trend

#3
Transformers Toys Heroes and Villains Optimus Prime and Megatron 2-Pack Action Figures - for Kids Ages 6 and Up, 7-inch (Amazon Exclusive)

B094DMT7S2

Transformers Toys Heroes and Villains Optimus Prime and Megatron 2-Pack Action Figures - for Kids Ages 6 and Up, 7-inch (Amazon Exclusive)

$29.99· 4.4·3.5K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$28.1K

latest month

Monthly Trend

12-month trend

#4
Transformers 1-Step Flip Heroes 3-Pack, 4-Inch Wheeljack, Bumblebee, and Optimus Prime Action Figures, Kids Easter Toys or Basket Stuffers, Age 6+

B0BHXKLNLP

Transformers 1-Step Flip Heroes 3-Pack, 4-Inch Wheeljack, Bumblebee, and Optimus Prime Action Figures, Kids Easter Toys or Basket Stuffers, Age 6+

$32.99· 4.4·1.1K reviews
Monthly Sales

1K

▲ 25.0%

vs. prior month

Revenue

$31.3K

latest month

Monthly Trend

12-month trend

#5
Transformers Age of the Primes Combaticon Onslaught, Commander Class 6.75-Inch Converting Action Figure, Robot Toys for Ages 8+ | Transformers Age Of The Primes 7 Inch Action Figure Commander Class - Onslaught

B0FJQNQGCD

Transformers Age of the Primes Combaticon Onslaught, Commander Class 6.75-Inch Converting Action Figure, Robot Toys for Ages 8+ | Transformers Age Of The Primes 7 Inch Action Figure Commander Class - Onslaught

$133.48· 4.7·98 reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$100.8K

latest month

Monthly Trend

12-month trend

#6
Transformers Studio Series The Matrix of Leadership Interactive Collectible from The The Movie, Lights and Sounds, Ages 14+

B0GH8H8HHZ

Transformers Studio Series The Matrix of Leadership Interactive Collectible from The The Movie, Lights and Sounds, Ages 14+

$131.99· 4.3·77 reviews
Monthly Sales

700

▲ 250.0%

vs. prior month

Revenue

$91.5K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Transformers Age Of The Primes Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)

Transformers is the best-performing transformers age of the primes brand in July 2026, moving 10,700 units across 9 ASINs for 91.5% of Top 10 volume. Hasbro follows with 1,000 units (8.5%).

With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.99 to $71.79, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

91.5%
8.5%
Transformers
Hasbro
1

Transformers

9 ASINs in Top 10

91.5%

Units

10.7K

Revenue

$538.2K

Avg. price

$71.79

  • Transformers Toys Heroic Optimus Prime Action Figure - Timeless Large-Scale Figure, Changes into Toy Truck - Toys for Kids 6 and Up, 11-inch (Amazon Exclusive)

    B077YYP739

    $27.90·4.6·11.5K revs

    Transformers Toys Heroic Optimus Prime Action Figure - Timeless Large-Scale Figure, Changes into Toy Truck - Toys for Kids 6 and Up, 11-inch (Amazon Exclusive)

    Units sold4K
  • Transformers Toys Heroic Bumblebee Action Figure - Timeless Large-Scale Figure, Changes into Yellow Toy Car, 11" (Amazon Exclusive)

    B077Y6GNX6

    $27.99·4.6·7.2K revs

    Transformers Toys Heroic Bumblebee Action Figure - Timeless Large-Scale Figure, Changes into Yellow Toy Car, 11" (Amazon Exclusive)

    Units sold2K
  • Transformers Toys Heroes and Villains Optimus Prime and Megatron 2-Pack Action Figures - for Kids Ages 6 and Up, 7-inch (Amazon Exclusive)

    B094DMT7S2

    $29.99·4.4·3.5K revs

    Transformers Toys Heroes and Villains Optimus Prime and Megatron 2-Pack Action Figures - for Kids Ages 6 and Up, 7-inch (Amazon Exclusive)

    Units sold1K
  • Transformers Age of the Primes Combaticon Onslaught, Commander Class 6.75-Inch Converting Action Figure, Robot Toys for Ages 8+ | Transformers Age Of The Primes 7 Inch Action Figure Commander Class - Onslaught

    B0FJQNQGCD

    $133.48·4.7·98 revs

    Transformers Age of the Primes Combaticon Onslaught, Commander Class 6.75-Inch Converting Action Figure, Robot Toys for Ages 8+ | Transformers Age Of The Primes 7 Inch Action Figure Commander Class - Onslaught

    Units sold1K
  • Transformers Studio Series The Matrix of Leadership Interactive Collectible from The The Movie, Lights and Sounds, Ages 14+

    B0GH8H8HHZ

    $131.99·4.3·77 revs

    Transformers Studio Series The Matrix of Leadership Interactive Collectible from The The Movie, Lights and Sounds, Ages 14+

    Units sold700
  • Transformers Dinobot Adventures Optimus Prime T-Rex Converting Toy with Lights and Sounds, 9+ Inch Action Figure, Ages 3 and Up (Amazon Exclusive)

    B0CJCRGFRX

    $31.50·4.7·463 revs

    Transformers Dinobot Adventures Optimus Prime T-Rex Converting Toy with Lights and Sounds, 9+ Inch Action Figure, Ages 3 and Up (Amazon Exclusive)

    Units sold500
  • Transformers Studio Series The Last Knight Barricade Deluxe Class 4.5-Inch Converting Action Figure, Robot Toys for Ages 8+ | Transformers Studio Series 6 Inch Action Figure Deluxe Class (2026 Wave 1) - Barricade

    B0FH7MNWCN

    $29.44·4.6·255 revs

    Transformers Studio Series The Last Knight Barricade Deluxe Class 4.5-Inch Converting Action Figure, Robot Toys for Ages 8+ | Transformers Studio Series 6 Inch Action Figure Deluxe Class (2026 Wave 1) - Barricade

    Units sold500
  • Transformers Icons Optimus Prime 6.75-Inch Voyager Class Action Figure that Converts to Autobot Logo Symbol, Display Stand, Robot Toys for Ages 8+ | Transformers Icons 7 Inch Action Figure Voyager Class - Optimus Prime Logo Symbol

    B0G1TYVLKY

    $48.78·4.5·27 revs

    Transformers Icons Optimus Prime 6.75-Inch Voyager Class Action Figure that Converts to Autobot Logo Symbol, Display Stand, Robot Toys for Ages 8+ | Transformers Icons 7 Inch Action Figure Voyager Class - Optimus Prime Logo Symbol

    Units sold500
  • Transformers Studio Series Age of Extinction Grimlock, Collectible Converting 15-inch Titan Class Action Figure, 15+ | Transformers Studio Series 15 Inch Action Figure Titan Class - Grimlock

    B0FJQG31PK

    $185.08·4.3·37 revs

    Transformers Studio Series Age of Extinction Grimlock, Collectible Converting 15-inch Titan Class Action Figure, 15+ | Transformers Studio Series 15 Inch Action Figure Titan Class - Grimlock

    Units sold500
2

Hasbro

1 ASIN in Top 10

8.5%

Units

1K

Revenue

$31.3K

Avg. price

$32.99

  • Transformers 1-Step Flip Heroes 3-Pack, 4-Inch Wheeljack, Bumblebee, and Optimus Prime Action Figures, Kids Easter Toys or Basket Stuffers, Age 6+

    B0BHXKLNLP

    $32.99·4.4·1.1K revs

    Transformers 1-Step Flip Heroes 3-Pack, 4-Inch Wheeljack, Bumblebee, and Optimus Prime Action Figures, Kids Easter Toys or Basket Stuffers, Age 6+

    Units sold1K

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