Grills Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Grills sales on Amazon US totaled 34,450 units in July 2026 (▼ 58.3% vs. the prior month), generating an estimated $4,451,479 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.6% of unit volume and 52.3% of revenue, while a typical listing is priced at $270.81. The keyword itself pulled 9,164 Amazon queries over the same period (▼ 48.0% MoM).
Zooming out to the 12-month window ending July 2026, the grills Top 50 moved 402,600 units and $48,205,467 in cumulative sales — an average of 33,550 units and $4,017,122 per month. Monthly throughput topped out at 82,300 units in June 2026 and dipped to 17,400 in January 2026, leaving the latest reading 19.4% higher than August 2025.
Grills Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
34.5K
▼ 58.3% MoM
Monthly Revenue 2026/07
$4.5M
▼ 62.1% MoM
Top 10 Market Share 2026/07
72.6%
Grills Market Share & Sales Concentration on Amazon US — July 2026
The most-sold grills listing on Amazon US in July 2026 is ASIN B0C6X6KX2H (Brand: EWFEN), which sold 10,000 units at $28.49 apiece — equal to 29.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $2,326,160 in July 2026 — 72.6% of unit volume and 52.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Grills' on Amazon
July 2026
Is 72.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C6X6KX2H
EWFEN 35PCS Griddle Accessories Kit, Flat Top Grill Accessories Set for Blackstone and Camp Chef, Grill Spatula Set with Enlarged Spatulas, Basting Cover, Scraper for Outdoor Barbecue
10K
▼ 66.7%vs. prior month
$284.9K
latest month
12-month trend
B00KDVJLJW
George Foreman 4-Serving Indoor Grill with Removable Plates
5K
▲ 0.0%vs. prior month
$209.9K
latest month
12-month trend
B0FFTRHTNP
Cuisinart Panini Press and Grill, 1500W 5-in-1 Griddler, Dishwasher-Safe | Panini press, sandwich maker & indoor grill with reversible nonstick plates & dual heat control, GR-4NNAS
2K
▼ 33.3%vs. prior month
$199.9K
latest month
12-month trend
B00MKB5TXA
Weber® Original Kettle Premium Charcoal Grill, 22-Inch, Black | Outdoor BBQ Grill with Built‑In Thermometer, Heat Control Dampers & One‑Touch™ Cleaning System
2K
▼ 33.3%vs. prior month
$438K
latest month
12-month trend
B00004RALU
Weber® Original Kettle Charcoal Grill, 22-Inch, Black | Classic Outdoor BBQ Grill with One‑Touch™ Cleaning System & Precise Temperature Control Dampers
1K
▼ 66.7%vs. prior month
$149K
latest month
12-month trend
B07FKLK6DG
Royal Gourmet CC1830S BBQ Charcoal Grill and Offset Smoker, Outdoor Camping | 823 Square Inch Barrel Charcoal Grill, Front and Side Table, Adjustable Charcoal Pan, Side Door, Lid Thermometer | Black
1K
▼ 75.0%vs. prior month
$148.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Grills Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EWFEN is the best-performing grills brand in July 2026, moving 10,000 units across 1 ASIN for 40.0% of Top 10 volume. George Foreman follows with 5,000 units (20.0%), ahead of Weber on 4,000 units (16.0%).
With 8 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $28.49 to $155.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EWFEN
1 ASIN in Top 10
40.0%
Units
10K
Revenue
$284.9K
Avg. price
$28.49
B0C6X6KX2H
$28.49·★4.7·5.6K revsEWFEN 35PCS Griddle Accessories Kit, Flat Top Grill Accessories Set for Blackstone and Camp Chef, Grill Spatula Set with Enlarged Spatulas, Basting Cover, Scraper for Outdoor Barbecue
Units sold10K
George Foreman
1 ASIN in Top 10
20.0%
Units
5K
Revenue
$209.9K
Avg. price
$41.99
B00KDVJLJW
$41.99·★4.6·32.2K revsGeorge Foreman 4-Serving Indoor Grill with Removable Plates
Units sold5K
Weber
3 ASINs in Top 10
16.0%
Units
4K
Revenue
$685K
Avg. price
$155.33
B00MKB5TXA
$219.00·★4.8·12.9K revsWeber® Original Kettle Premium Charcoal Grill, 22-Inch, Black | Outdoor BBQ Grill with Built‑In Thermometer, Heat Control Dampers & One‑Touch™ Cleaning System
Units sold2KB00004RALU
$149.00·★4.8·10.2K revsWeber® Original Kettle Charcoal Grill, 22-Inch, Black | Classic Outdoor BBQ Grill with One‑Touch™ Cleaning System & Precise Temperature Control Dampers
Units sold1KB01JBUPF72
$98.00·★4.7·1.1K revsWeber® Jumbo Joe Premium Compact Charcoal Grill, 22‑Inch, Black | Compact Outdoor BBQ Grill with Durable Plated Steel Grates, Porcelain‑Enameled Bowl & Precision Airflow Control
Units sold1K
Trending Grills Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D7DJHWDP booked 1K units at $199.42, with ▲ 0.0% MoM change. On the growth side, B0GJCSFRPQ leads positive momentum with ▲ 150.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D7DJHWDP
Pit Boss 150 Wood Pellet Grill & Smoker with Flame Broiler 256-Sq. In. Cooking Space, 180°F to 500°F Temperature Range, 7 lb. Pellet Hopper, for Tailgating, Camping, or Travel, Black
Price
$199.42
Rating
4.5
Reviews
1.2K
Latest month sales
B01JBUPF72
Weber® Jumbo Joe Premium Compact Charcoal Grill, 22‑Inch, Black | Compact Outdoor BBQ Grill with Durable Plated Steel Grates, Porcelain‑Enameled Bowl & Precision Airflow Control
Price
$98.00
Rating
4.7
Reviews
1.1K
Latest month sales
B0GJCSFRPQ
Charcoal Grill Offset Smoker 535 Sq.In.with Front Table for Outdoor BBQ | BBQ Grill for Outdoor Cooking perfect for backyard,patio,camping,picnics and outdoor barbecue parties by DNKMOR
Unlock to view ASIN details and product titles
Price
$107.99
Rating
4.0
Reviews
133
Latest month sales
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