Flat Top Grill Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flat Top Grill sales on Amazon US totaled 42,800 units in July 2026 (▼ 49.5% vs. the prior month), generating an estimated $3,637,386 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.1% of unit volume and 59.9% of revenue, while a typical listing is priced at $236.77. The keyword itself pulled 11,888 Amazon queries over the same period (▼ 54.5% MoM).
Zooming out to the 12-month window ending July 2026, the flat top grill Top 50 moved 507,050 units and $43,374,534 in cumulative sales — an average of 42,254 units and $3,614,544 per month. Monthly throughput topped out at 84,700 units in June 2026 and dipped to 26,600 in February 2026, leaving the latest reading 9.3% higher than August 2025.
Flat Top Grill Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.8K
▼ 49.5% MoM
Monthly Revenue 2026/07
$3.6M
▼ 57.6% MoM
Top 10 Market Share 2026/07
84.1%
Flat Top Grill Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flat top grill listing on Amazon US in July 2026 is ASIN B0C6X6KX2H (Brand: EWFEN), which sold 10,000 units at $28.49 apiece — equal to 23.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 36,000 units and $2,178,130 in July 2026 — 84.1% of unit volume and 59.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flat Top Grill' on Amazon
July 2026
Is 84.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C6X6KX2H
EWFEN 35PCS Griddle Accessories Kit, Flat Top Grill Accessories Set for Blackstone and Camp Chef, Grill Spatula Set with Enlarged Spatulas, Basting Cover, Scraper for Outdoor Barbecue
10K
▼ 66.7%vs. prior month
$284.9K
latest month
12-month trend
B0C4Z39TK9
Chefman XL Electric Griddle with Removable Temperature Control, Immersible Flat Top Grill, Burger, Eggs, Pancake Griddle, Nonstick Extra Large Cooking Surface, Slide Out Drip Tray, 10 x 20 Inch
8K
▼ 20.0%vs. prior month
$332K
latest month
12-month trend
B002CMLTXG
Lodge Reversible Cast Iron Grill/Griddle Pan, 16.75 x 9.5 Inches | Dual-Sided Double Burner Griddle for BBQ, Eggs, Pancakes & Burgers, PFAS-Free, Flat Top Cookware, Made in USA
7K
▼ 30.0%vs. prior month
$279.6K
latest month
12-month trend
B005FYF3OY
Presto 07061 22-Inch Electric Ceramic Griddle
3K
▲ 0.0%vs. prior month
$207.1K
latest month
12-month trend
B0FFTRHTNP
Cuisinart Panini Press and Grill, 1500W 5-in-1 Griddler, Dishwasher-Safe | Panini press, sandwich maker & indoor grill with reversible nonstick plates & dual heat control, GR-4NNAS
2K
▼ 33.3%vs. prior month
$199.9K
latest month
12-month trend
B0FMYN4YB9
EWFEN Reversible Grill/Griddle, 16.7x9.5'' Pre-Seasoned Cast Iron Griddle Pan, Double Burner Cookware, Rectangular Stovetop Griddle with Handles, Flat Top Plate for Oven, Grill & Campfire
2K
▼ 33.3%vs. prior month
$44.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Flat Top Grill Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EWFEN is the best-performing flat top grill brand in July 2026, moving 12,000 units across 2 ASINs for 33.3% of Top 10 volume. Chefman follows with 8,000 units (22.2%), ahead of Lodge on 7,000 units (19.4%).
With 8 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.74 to $39.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EWFEN
2 ASINs in Top 10
33.3%
Units
12K
Revenue
$329.5K
Avg. price
$25.74
B0C6X6KX2H
$28.49·★4.7·5.5K revsEWFEN 35PCS Griddle Accessories Kit, Flat Top Grill Accessories Set for Blackstone and Camp Chef, Grill Spatula Set with Enlarged Spatulas, Basting Cover, Scraper for Outdoor Barbecue
Units sold10KB0FMYN4YB9
$22.99·★4.2·500 revsEWFEN Reversible Grill/Griddle, 16.7x9.5'' Pre-Seasoned Cast Iron Griddle Pan, Double Burner Cookware, Rectangular Stovetop Griddle with Handles, Flat Top Plate for Oven, Grill & Campfire
Units sold2K
Chefman
1 ASIN in Top 10
22.2%
Units
8K
Revenue
$332K
Avg. price
$39.97
B0C4Z39TK9
$39.97·★4.5·5.9K revsChefman XL Electric Griddle with Removable Temperature Control, Immersible Flat Top Grill, Burger, Eggs, Pancake Griddle, Nonstick Extra Large Cooking Surface, Slide Out Drip Tray, 10 x 20 Inch
Units sold8K
Lodge
1 ASIN in Top 10
19.4%
Units
7K
Revenue
$279.6K
Avg. price
$39.85
B002CMLTXG
$39.85·★4.5·27.7K revsLodge Reversible Cast Iron Grill/Griddle Pan, 16.75 x 9.5 Inches | Dual-Sided Double Burner Griddle for BBQ, Eggs, Pancakes & Burgers, PFAS-Free, Flat Top Cookware, Made in USA
Units sold7K
Trending Flat Top Grill Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09Z6K4SSJ booked 1K units at $85.49, with ▲ 0.0% MoM change. On the growth side, B0CWPMQP1R leads positive momentum with ▲ 50.0% MoM growth on 300 units, with B0BXVWZBRY close behind at ▲ 40.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09Z6K4SSJ
Utheer 25" x 16" Pre-Seasoned Nonstick Cast Iron Griddle for Gas & Charcoal | Universal Flat Top with Grease Groove, Reinforced Ridges & High Sidewalls, Great for Stove, Parties, Camping & Tailgating
Price
$85.49
Rating
4.4
Reviews
2.9K
Latest month sales
B0CWPMQP1R
Blackstone Original Portable Griddle with Built-in Hood, Black, 36 Inch | Includes Extendable Side Shelves and Caster Wheels, for Outdoor Cooking Setup
Price
$539.99
Rating
4.5
Reviews
86
Latest month sales
B0BXVWZBRY
VEVOR Commercial Electric Griddle, 22", Countertop Flat Top Griddle | Stainless Steel Teppanyaki Grill w/Iron Cooking Plate, 122-572℉ Adjustable Temp Control, 2 Shovels & Brushes
Unlock to view ASIN details and product titles
Price
$112.90
Rating
4.3
Reviews
703
Latest month sales
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