Electric Smoker Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Electric Smoker sales on Amazon US totaled 7,250 units in July 2026 (▼ 62.5% vs. the prior month), generating an estimated $1,393,674 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.9% of unit volume and 64.1% of revenue, while a typical listing is priced at $268.25. The keyword itself pulled 29,009 Amazon queries over the same period (▼ 21.9% MoM).
Zooming out to the 12-month window ending July 2026, the electric smoker Top 50 moved 113,250 units and $25,821,205 in cumulative sales — an average of 9,438 units and $2,151,767 per month. Monthly throughput topped out at 19,350 units in June 2026 and dipped to 4,700 in January 2026, leaving the latest reading 35.5% higher than August 2025.
Electric Smoker Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
7.3K
▼ 62.5% MoM
Monthly Revenue 2026/07
$1.4M
▼ 71.3% MoM
Top 10 Market Share 2026/07
75.9%
Electric Smoker Market Share & Sales Concentration on Amazon US — July 2026
The most-sold electric smoker listing on Amazon US in July 2026 is ASIN B0D7DJHWDP (Brand: PIT BOSS), which sold 1,000 units at $243.76 apiece — equal to 13.8% of every unit tracked in this report.
The Top 10 ASINs account for 5,500 units and $893,906 in July 2026 — 75.9% of unit volume and 64.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Electric Smoker' on Amazon
July 2026
Is 75.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D7DJHWDP
Pit Boss 150 Wood Pellet Grill & Smoker with Flame Broiler 256-Sq. In. Cooking Space, 180°F to 500°F Temperature Range, 7 lb. Pellet Hopper, for Tailgating, Camping, or Travel, Black | 180-500F temperature range, 7 lb hopper, flame broiler, automatic start-up and cool-down, for tailgating and camping
1K
▲ 0.0%vs. prior month
$255.9K
latest month
12-month trend
B079KGDD7S
Masterbuilt® 40-inch Vertical BBQ Smoker Weather-Resistant Polyester Cover to Fit All Masterbuilt 40-inch Vertical Smokers in Black, Model MB20080210
1K
▲ 0.0%vs. prior month
$29.7K
latest month
12-month trend
B0132JV90U
Esinkin 30-Inch Electric Smoker Cover for Masterbuilt Electric Smoker, Dust UV Durable Waterproof and Conveninet, Black
800
▼ 20.0%vs. prior month
$10.7K
latest month
12-month trend
B0FN7SK735
Electric Whiskey Smoker Kit-Rechargeable Cocktail Smoker Set with 6 Wood Chips-Unique Bourbon Ideal Christmas, Birthday, Valentine's Day Gift,Gifts for Men, Dad, Husband
600
▼ 14.3%vs. prior month
$27.4K
latest month
12-month trend
B0BCFK9R8V
EAST OAK 30" Electric Smoker for Outdoors | Built-in Meat Probe & Clear Viewing Window | Side Chip Loader for 6x Longer Uninterrupted Smoking | 725 sq in Cooking Area for Bigger Batches, Night Blue
500
▼ 44.4%vs. prior month
$145.2K
latest month
12-month trend
B0GJD7J6K3
EAST OAK 30" Electric Smoker for Outdoors | Built-in Meat Probe Up to 6× Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area, Mist Silver
400
▼ 60.0%vs. prior month
$114.5K
latest month
12-month trend
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Best Electric Smoker Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Masterbuilt is the best-performing electric smoker brand in July 2026, moving 1,900 units across 4 ASINs for 34.5% of Top 10 volume. EAST OAK follows with 1,200 units (21.8%), ahead of PIT BOSS on 1,000 units (18.2%).
With 5 brands splitting the Top 10 and 74.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $225.12 to $248.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Masterbuilt
4 ASINs in Top 10
34.5%
Units
1.9K
Revenue
$272.3K
Avg. price
$225.12
B079KGDD7S
$31.83·★4.5·1.7K revsMasterbuilt® 40-inch Vertical BBQ Smoker Weather-Resistant Polyester Cover to Fit All Masterbuilt 40-inch Vertical Smokers in Black, Model MB20080210
Units sold1KB08F8L6S2R
$296.10·★4.2·2.8K revsMasterbuilt 30-inch Digital Electric Vertical BBQ Smoker with Leg Kit, Side Wood Chip Loader and 710 Cooking Square Inches in Black, Model MB20070421
Units sold300B07NQLF9WD
$223.54·★4.5·5.2K revsMasterbuilt® 30-inch Electric Vertical BBQ Smoker with Analog Temperature Control, Chrome Smoking Racks and 535 Cooking Square Inches in Black, Model MB20070210
Units sold300B0CLBP75C7
$349.00·★4.0·239 revsMasterbuilt®710 WiFi Digital Smoker, Vertical Design, 711 Cooking Sq. Inches, 4 Chrome Coated Smoking Racks, Wood Chip Loader, Electric Fuel Source to Plug in and Start Cooking, Black Model MB20070924
Units sold300
EAST OAK
3 ASINs in Top 10
21.8%
Units
1.2K
Revenue
$327.6K
Avg. price
$248.98
B0BCFK9R8V
$269.99·★4.7·1.1K revsEAST OAK 30" Electric Smoker for Outdoors | Built-in Meat Probe & Clear Viewing Window | Side Chip Loader for 6x Longer Uninterrupted Smoking | 725 sq in Cooking Area for Bigger Batches, Night Blue
Units sold500B0GJD7J6K3
$269.97·★4.6·53 revsEAST OAK 30" Electric Smoker for Outdoors | Built-in Meat Probe Up to 6× Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area, Mist Silver
Units sold400B0BDDHHK3B
$206.99·★4.7·0 revsEAST OAK 30" Electric Smoker for Outdoors | Up to 6× Longer Smokes on a Single Load | Side Chip Loader for Uninterrupted Smoking | Bigger Batches with 725 sq in Cooking Area
Units sold300
PIT BOSS
1 ASIN in Top 10
18.2%
Units
1K
Revenue
$255.9K
Avg. price
$243.76
B0D7DJHWDP
$243.76·★4.5·1.2K revsPit Boss 150 Wood Pellet Grill & Smoker with Flame Broiler 256-Sq. In. Cooking Space, 180°F to 500°F Temperature Range, 7 lb. Pellet Hopper, for Tailgating, Camping, or Travel, Black | 180-500F temperature range, 7 lb hopper, flame broiler, automatic start-up and cool-down, for tailgating and camping
Units sold1K
Trending Electric Smoker Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FN7SK735 booked 600 units at $39.99, with ▼ 14.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FN7SK735
Electric Whiskey Smoker Kit-Rechargeable Cocktail Smoker Set with 6 Wood Chips-Unique Bourbon Ideal Christmas, Birthday, Valentine's Day Gift,Gifts for Men, Dad, Husband
Price
$39.99
Rating
4.6
Reviews
174
Latest month sales
B0BDDHHK3B
EAST OAK 30" Electric Smoker for Outdoors | Up to 6× Longer Smokes on a Single Load | Side Chip Loader for Uninterrupted Smoking | Bigger Batches with 725 sq in Cooking Area
Price
$206.99
Rating
4.7
Reviews
0
Latest month sales
B0CLBP75C7
Masterbuilt®710 WiFi Digital Smoker, Vertical Design, 711 Cooking Sq. Inches, 4 Chrome Coated Smoking Racks, Wood Chip Loader, Electric Fuel Source to Plug in and Start Cooking, Black Model MB20070924
Unlock to view ASIN details and product titles
Price
$349.00
Rating
4.0
Reviews
239
Latest month sales
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