Glow Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Glow Stick sales on Amazon US totaled 116,600 units in July 2026 (▼ 13.2% vs. the prior month), generating an estimated $1,640,436 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 41.2% of revenue, while a typical listing is priced at $20.83. The keyword itself pulled 5,825 Amazon queries over the same period (▼ 26.0% MoM).
Zooming out to the 12-month window ending July 2026, the glow stick Top 50 moved 1,148,400 units and $16,144,990 in cumulative sales — an average of 95,700 units and $1,345,416 per month. Monthly throughput topped out at 238,300 units in October 2025 and dipped to 52,550 in January 2026, leaving the latest reading 42.9% higher than August 2025.
Glow Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
116.6K
▼ 13.2% MoM
Monthly Revenue 2026/07
$1.6M
▼ 14.6% MoM
Top 10 Market Share 2026/07
58.3%
Glow Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold glow stick listing on Amazon US in July 2026 is ASIN B00N1QPNMA (Brand: PartySticks), which sold 20,000 units at $8.99 apiece — equal to 17.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 68,000 units and $676,190 in July 2026 — 58.3% of unit volume and 41.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Glow Stick' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00N1QPNMA
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
20K
▼ 33.3%vs. prior month
$165.6K
latest month
12-month trend
B07ZV31J31
100 Ultra Bright Glow Sticks Bulk Party Pack - Halloween Glow in the Dark Party Supplies Pack - 8" Glowsticks Party Favors with Bracelets and Necklaces
8K
▼ 20.0%vs. prior month
$67.8K
latest month
12-month trend
B0BKTS39DL
JOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations
8K
▲ 14.3%vs. prior month
$60.5K
latest month
12-month trend
B07XHS5GK5
Ammy Glow Glow Sticks (205 Pcs Kit) Bulk Party Pack-100 Pack Glow Sticks with Connectors & Glasses- Party Favors for Kids 8-12- Neon Glow in The Dark Party Supplies for Birthdays & Events
7K
▲ 40.0%vs. prior month
$59.1K
latest month
12-month trend
B0BWN51V6H
Glow Sticks Camping Essentials for Toddlers 6-96 PCS,Light Up Pop Tube Toys | LED Bracelet Necklace Party Gifts Accessories for Kids Halloween,Fun Outdoor Games Activities Stuff for Boys Girls
5K
▼ 28.6%vs. prior month
$44.8K
latest month
12-month trend
B0CYFZRZRV
TSDATOWR 150Pcs Glow in the Dark Party Supplies for Kids and Adults | 100 Glow Sticks, Light Up Glasses, Headbands, Rings, DIY Necklaces and Bracelets for Birthday, Halloween, Neon Party Fun
4K
▲ 100.0%vs. prior month
$101.9K
latest month
12-month trend
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Best Glow Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PartySticks is the best-performing glow stick brand in July 2026, moving 20,000 units across 1 ASIN for 29.4% of Top 10 volume. Kannove follows with 9,000 units (13.2%), ahead of Glow Mind on 8,000 units (11.8%).
Volume is spread across 9 brands, with the top three holding 54.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $11.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PartySticks
1 ASIN in Top 10
29.4%
Units
20K
Revenue
$165.6K
Avg. price
$8.99
B00N1QPNMA
$8.99·★4.6·28.8K revsPartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
Units sold20K
Kannove
2 ASINs in Top 10
13.2%
Units
9K
Revenue
$106.4K
Avg. price
$11.88
B0BWN51V6H
$8.88·★4.6·3.4K revsGlow Sticks Camping Essentials for Toddlers 6-96 PCS,Light Up Pop Tube Toys | LED Bracelet Necklace Party Gifts Accessories for Kids Halloween,Fun Outdoor Games Activities Stuff for Boys Girls
Units sold5KB09YG8LFGZ
$14.88·★4.6·3.4K revsKannove Glow Sticks Party Favors for Kids 12-96 PCS, Glow in Dark Party Supplies | Light Up Neon Necklace Bracelet Accessories Decorations for Toddlers Boys Girls,Fun for Halloween Birthday Dance Camp Care
Units sold4K
Glow Mind
1 ASIN in Top 10
11.8%
Units
8K
Revenue
$67.8K
Avg. price
$8.99
B07ZV31J31
$8.99·★4.6·17.5K revs100 Ultra Bright Glow Sticks Bulk Party Pack - Halloween Glow in the Dark Party Supplies Pack - 8" Glowsticks Party Favors with Bracelets and Necklaces
Units sold8K
Trending Glow Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CYFZRZRV booked 4K units at $25.99, with ▲ 100.0% MoM change. On the growth side, B07DJBZW6F leads positive momentum with ▲ 200.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYFZRZRV
TSDATOWR 150Pcs Glow in the Dark Party Supplies for Kids and Adults | 100 Glow Sticks, Light Up Glasses, Headbands, Rings, DIY Necklaces and Bracelets for Birthday, Halloween, Neon Party Fun
Price
$25.99
Rating
4.6
Reviews
1K
Latest month sales
B0FCLV2HVM
6 Pack Glow Sticks Toys for Kids,Light Up Party Favors Supplies Accessories | Fiber Optic Wand Sparklers Fireworks for Halloween,Camping Essentials Games for Toddlers,Neon Decorations for Birthday,Basket
Price
$9.98
Rating
4.4
Reviews
311
Latest month sales
B07DJBZW6F
30 Pieces Led Foam Sticks - Flashing Glow Sticks Party Supplies Light Up Baton Wands for Kids, Raves, Birthday, Wedding, Christmas, Halloween, Children Toy
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.6
Reviews
1.6K
Latest month sales
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