Glow Sticks For Kids Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Glow Sticks For Kids sales on Amazon US totaled 150,600 units in July 2026 (▼ 12.5% vs. the prior month), generating an estimated $2,086,778 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.1% of unit volume and 45.9% of revenue, while a typical listing is priced at $18.42. The keyword itself pulled 11,882 Amazon queries over the same period (▼ 34.3% MoM).

Zooming out to the 12-month window ending July 2026, the glow sticks for kids Top 50 moved 1,629,000 units and $24,606,595 in cumulative sales — an average of 135,750 units and $2,050,550 per month. Monthly throughput topped out at 277,400 units in October 2025 and dipped to 69,150 in January 2026, leaving the latest reading 46.1% higher than August 2025.

1.6MTotal units sold · Last 12 months
$24.6MTotal revenue · Last 12 months
11.9K▼ 34.3% MoM
Monthly search volume
$18.42Avg. price · July 2026

Glow Sticks For Kids Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales103.1K
Revenue$1.5M

2025/09

Sales130.9K
Revenue$1.8M

2025/10

Sales277.4K
Revenue$3.8M

2025/11

Sales130.5K
Revenue$2.3M

2025/12

Sales241.7K
Revenue$4.4M

2026/01

Sales69.2K
Revenue$1.1M

2026/02

Sales80.8K
Revenue$1.2M

2026/03

Sales95.9K
Revenue$1.4M

2026/04

Sales104.9K
Revenue$1.6M

2026/05

Sales71.8K
Revenue$1M

2026/06

Sales172.2K
Revenue$2.5M
150.6K

2026/07

Sales150.6K
Revenue$2.1M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

150.6K

▼ 12.5% MoM

Monthly Revenue 2026/07

$2.1M

▼ 16.4% MoM

Top 10 Market Share 2026/07

57.1%

See the Top 10 ASINs driving 57.1% of sales

Glow Sticks For Kids Market Share & Sales Concentration on Amazon US — July 2026

The most-sold glow sticks for kids listing on Amazon US in July 2026 is ASIN B00N1QPNMA (Brand: PartySticks), which sold 20,000 units at $7.99 apiece — equal to 13.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 86,000 units and $958,230 in July 2026 — 57.1% of unit volume and 45.9% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Glow Sticks For Kids' on Amazon

July 2026
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57.1% Volume Share 86K units sold
45.9% Revenue Share $958.2K estimated
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Top 5 Volume Share breakdown

B00N1QPNMA 13.3%
B08HD89CX6 6.6%
B0C3ZTKRGX 6.6%
B07ZV31J31 5.3%
B0BKTS39DL 5.3%
Others 62.8%
#1
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors

B00N1QPNMA

PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors

$7.99· 4.6·28.8K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$165.6K

latest month

Monthly Trend

12-month trend

#2
Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy

B08HD89CX6

Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy

$14.98· 4.6·10.6K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$149.9K

latest month

Monthly Trend

12-month trend

#3
TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g

B0C3ZTKRGX

TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g

$19.48· 4.6·12.7K reviews
Monthly Sales

10K

▲ 25.0%

vs. prior month

Revenue

$194.9K

latest month

Monthly Trend

12-month trend

#4
100 Glow Sticks Bulk Party Pack, 8" Halloween Glow Bracelets and Necklaces | Ultra bright neon glow in the dark party supplies with connectors for kids, camping, pool parties and weddings

B07ZV31J31

100 Glow Sticks Bulk Party Pack, 8" Halloween Glow Bracelets and Necklaces | Ultra bright neon glow in the dark party supplies with connectors for kids, camping, pool parties and weddings

$8.99· 4.6·17.5K reviews
Monthly Sales

8K

▼ 20.0%

vs. prior month

Revenue

$67.8K

latest month

Monthly Trend

12-month trend

#5
JOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations

B0BKTS39DL

JOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations

$6.39· 4.6·12.9K reviews
Monthly Sales

8K

▲ 14.3%

vs. prior month

Revenue

$60.5K

latest month

Monthly Trend

12-month trend

#6
Ammy Glow Glow Sticks (205 Pcs Kit) Bulk Party Pack-100 Pack Glow Sticks with Connectors & Glasses- Party Favors for Kids 8-12- Neon Glow in The Dark Party Supplies for Birthdays & Events

B07XHS5GK5

Ammy Glow Glow Sticks (205 Pcs Kit) Bulk Party Pack-100 Pack Glow Sticks with Connectors & Glasses- Party Favors for Kids 8-12- Neon Glow in The Dark Party Supplies for Birthdays & Events

$7.99· 4.5·10.9K reviews
Monthly Sales

7K

▲ 40.0%

vs. prior month

Revenue

$59.1K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Glow Sticks For Kids Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

PartySticks is the best-performing glow sticks for kids brand in July 2026, moving 20,000 units across 1 ASIN for 23.3% of Top 10 volume. JOYIN follows with 18,000 units (20.9%), ahead of TOSY on 16,000 units (18.6%).

With 8 brands splitting the Top 10 and 62.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $22.01, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

23.3%
20.9%
18.6%
37.2%
PartySticks
JOYIN
TOSY
Other brands
1

PartySticks

1 ASIN in Top 10

23.3%

Units

20K

Revenue

$165.6K

Avg. price

$7.99

  • PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors

    B00N1QPNMA

    $7.99·4.6·28.8K revs

    PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors

    Units sold20K
2

JOYIN

2 ASINs in Top 10

20.9%

Units

18K

Revenue

$210.4K

Avg. price

$10.69

  • Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy

    B08HD89CX6

    $14.98·4.6·10.6K revs

    Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy

    Units sold10K
  • JOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations

    B0BKTS39DL

    $6.39·4.6·12.9K revs

    JOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations

    Units sold8K
3

TOSY

2 ASINs in Top 10

18.6%

Units

16K

Revenue

$290.8K

Avg. price

$22.01

  • TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g

    B0C3ZTKRGX

    $19.48·4.6·12.7K revs

    TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g

    Units sold10K
  • TOSY Flying Ring - 36 RGB Multicolor or 12 Monocolor LEDs, Super Bright, Lost Mode, Auto Light Up, Camping Essentials for Kid/Teen/Boy/Girl, Safe & Soft, Waterproof, Pool/Beach Games, Lightweight Toy

    B0DDL1FC2J

    $24.53·4.3·17.9K revs

    TOSY Flying Ring - 36 RGB Multicolor or 12 Monocolor LEDs, Super Bright, Lost Mode, Auto Light Up, Camping Essentials for Kid/Teen/Boy/Girl, Safe & Soft, Waterproof, Pool/Beach Games, Lightweight Toy

    Units sold6K

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