Mini Coloring Book Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mini Coloring Book sales on Amazon US totaled 63,300 units in July 2026 (▼ 18.6% vs. the prior month), generating an estimated $854,853 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.6% of unit volume and 78.7% of revenue, while a typical listing is priced at $15.41. The keyword itself pulled 17,869 Amazon queries over the same period (▼ 11.2% MoM).
Zooming out to the 12-month window ending July 2026, the mini coloring book Top 50 moved 910,600 units and $12,058,883 in cumulative sales — an average of 75,883 units and $1,004,907 per month. Monthly throughput topped out at 149,150 units in December 2025 and dipped to 39,300 in May 2026, leaving the latest reading 12.5% lower than August 2025.
Mini Coloring Book Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63.3K
▼ 18.6% MoM
Monthly Revenue 2026/07
$854.9K
▼ 21.1% MoM
Top 10 Market Share 2026/07
80.6%
Mini Coloring Book Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mini coloring book listing on Amazon US in July 2026 is ASIN B08LQYT546 (Brand: Crayola), which sold 10,000 units at $12.74 apiece — equal to 15.8% of every unit tracked in this report.
The Top 10 ASINs account for 51,000 units and $672,720 in July 2026 — 80.6% of unit volume and 78.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mini Coloring Book' on Amazon
July 2026
Is 80.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08LQYT546
Crayola Clicks Retractable Tip Markers (10ct), Washable Cone Tip Art Marker Set, Cute Aesthetic School Supplies, Classroom Must Haves, Ages 3+
10K
▲ 0.0%vs. prior month
$119.8K
latest month
12-month trend
B07D4T2XKB
Crayola Mini Twistables Crayons for Kids (50ct), Cute Back to School Supplies for Kids, Crayons for Coloring Books, Gift for Toddlers Girls & Boys, Arts & Crafts, 3+
10K
▲ 0.0%vs. prior month
$138.3K
latest month
12-month trend
B098PMWSVS
Cupkin Animal Habitats Coloring & Sticker Activity Book | 500+ Stickers | Spiral-bound kids craft format with 12 scenes, 12 art pages, side-by-side viewing, and an easy-peel design for ages 2–8
8K
▼ 20.0%vs. prior month
$135.8K
latest month
12-month trend
B0CTHQJF57
JoyCat Paint with Water Coloring Books for Toddlers (Magical Pony) | Watercolor Painting Set for Kids Ages 3-5 & 4-8, Arts & Crafts Drawing Activity Travel Toy, Birthday Gifts for Boys & Girls
7K
▼ 30.0%vs. prior month
$67.2K
latest month
12-month trend
B0015IN0XK
Crayola Pip Squeaks Skinnies Washable Marker Set (16ct), Mini Markers for Toddlers, Thin Coloring Markers for Kids, Spring Crafts Supplies
4K
▲ 33.3%vs. prior month
$25.6K
latest month
12-month trend
B0FDKWJZLY
ZICOTO Fun Coloring Books for Kids Set of 3 - Princess, Unicorn & Mermaid | Cute Coloring Book for Girls Ages 4-8 - Easy to Color Toddler Gift for Travel with Magical Themes for Little Princess 1-3
4K
▲ 0.0%vs. prior month
$52K
latest month
12-month trend
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Best Mini Coloring Book Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crayola is the best-performing mini coloring book brand in July 2026, moving 26,000 units across 4 ASINs for 51.0% of Top 10 volume. CUPKIN follows with 8,000 units (15.7%), ahead of JoyCat on 7,000 units (13.7%).
With 7 brands splitting the Top 10 and 80.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $16.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
4 ASINs in Top 10
51.0%
Units
26K
Revenue
$295.5K
Avg. price
$9.71
B08LQYT546
$12.74·★4.7·6.5K revsCrayola Clicks Retractable Tip Markers (10ct), Washable Cone Tip Art Marker Set, Cute Aesthetic School Supplies, Classroom Must Haves, Ages 3+
Units sold10KB07D4T2XKB
$13.83·★4.7·50.7K revsCrayola Mini Twistables Crayons for Kids (50ct), Cute Back to School Supplies for Kids, Crayons for Coloring Books, Gift for Toddlers Girls & Boys, Arts & Crafts, 3+
Units sold10KB0015IN0XK
$6.37·★4.7·3.9K revsCrayola Pip Squeaks Skinnies Washable Marker Set (16ct), Mini Markers for Toddlers, Thin Coloring Markers for Kids, Spring Crafts Supplies
Units sold4KB07MJ7N6VW
$5.89·★4.7·11.1K revsCrayola Epic Book of Awesome Coloring Book (288pgs), Animal Coloring Pages, Glitter Stickers, Travel Activity, Gift for Kids, Ages 3+
Units sold2K
CUPKIN
1 ASIN in Top 10
15.7%
Units
8K
Revenue
$135.8K
Avg. price
$16.98
B098PMWSVS
$16.98·★4.8·6.7K revsCupkin Animal Habitats Coloring & Sticker Activity Book | 500+ Stickers | Spiral-bound kids craft format with 12 scenes, 12 art pages, side-by-side viewing, and an easy-peel design for ages 2–8
Units sold8K
JoyCat
1 ASIN in Top 10
13.7%
Units
7K
Revenue
$67.2K
Avg. price
$8.99
B0CTHQJF57
$8.99·★4.7·4.7K revsJoyCat Paint with Water Coloring Books for Toddlers (Magical Pony) | Watercolor Painting Set for Kids Ages 3-5 & 4-8, Arts & Crafts Drawing Activity Travel Toy, Birthday Gifts for Boys & Girls
Units sold7K
Trending Mini Coloring Book Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GJJSXGK9 booked 2K units at $19.99, with ▲ 100.0% MoM change. On the growth side, B0FHGQCBSL leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0GC587B65 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GJJSXGK9
Lifelines FlowArt Mini Activity Pads, 3-Pack, Dot-by-Letter Coloring Books | 15 Markers & 60 Scenes - Guided Art Meditations for Tweens, Adults & Seniors - Dot-by-Letter - Patent-Pending
Price
$19.99
Rating
4.6
Reviews
90
Latest month sales
B0FHGQCBSL
Mini Coloring Book for Adults, 2-Pack Travel Small Coloring Books, Pocket Size Adults Relaxation Coloring Books Stress Relief Adult Mini Coloring Book (Comfy Pattern)
Price
$8.99
Rating
4.5
Reviews
157
Latest month sales
B0GC587B65
chiazllta 48 PCS Mini Activity Books for Kids Party Favors Ages 4-12 Bulk Activity Books Include Mini Coloring Book Mazes Dot to Dot Word Search Word Scramble Goodie Bags Stuffers Classroom Activities
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.0
Reviews
41
Latest month sales
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