Glow In The Dark Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Glow In The Dark sales on Amazon US totaled 177,300 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $2,415,514 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.3% of unit volume and 42.0% of revenue, while a typical listing is priced at $15.42. The keyword itself pulled 13,548 Amazon queries over the same period (▼ 38.9% MoM).
Zooming out to the 12-month window ending July 2026, the glow in the dark Top 50 moved 2,144,300 units and $30,218,260 in cumulative sales — an average of 178,692 units and $2,518,188 per month. Monthly throughput topped out at 366,000 units in December 2025 and dipped to 91,900 in May 2026, leaving the latest reading 42.1% higher than August 2025.
Glow In The Dark Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
177.3K
▼ 17.7% MoM
Monthly Revenue 2026/07
$2.4M
▼ 18.5% MoM
Top 10 Market Share 2026/07
51.3%
Glow In The Dark Market Share & Sales Concentration on Amazon US — July 2026
The most-sold glow in the dark listing on Amazon US in July 2026 is ASIN B00N1QPNMA (Brand: PartySticks), which sold 20,000 units at $7.99 apiece — equal to 11.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $1,013,380 in July 2026 — 51.3% of unit volume and 42.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Glow In The Dark' on Amazon
July 2026
Is 51.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00N1QPNMA
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
20K
▼ 33.3%vs. prior month
$165.6K
latest month
12-month trend
B08HD89CX6
Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy
10K
▼ 50.0%vs. prior month
$149.9K
latest month
12-month trend
B0C3ZTKRGX
TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g
10K
▲ 25.0%vs. prior month
$194.9K
latest month
12-month trend
B0FD8VWSNJ
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Shimmering 6.8oz 1ct | For glowing skin with golden bronze shimmer, moisturizes with 100% Pure Cocoa Butter, non-greasy feel & Vanilla cocoa scent
10K
▼ 66.7%vs. prior month
$84.6K
latest month
12-month trend
B07ZV31J31
100 Glow Sticks Bulk Party Pack, 8" Halloween Glow Bracelets and Necklaces | Ultra bright neon glow in the dark party supplies with connectors for kids, camping, pool parties and weddings
8K
▼ 20.0%vs. prior month
$67.8K
latest month
12-month trend
B0BKTS39DL
JOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations
8K
▲ 14.3%vs. prior month
$60.5K
latest month
12-month trend
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Best Glow In The Dark Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PartySticks is the best-performing glow in the dark brand in July 2026, moving 20,000 units across 1 ASIN for 22.0% of Top 10 volume. JOYIN follows with 18,000 units (19.8%), ahead of TOSY on 16,000 units (17.6%).
Volume is spread across 8 brands, with the top three holding 59.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $22.01, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PartySticks
1 ASIN in Top 10
22.0%
Units
20K
Revenue
$165.6K
Avg. price
$7.99
B00N1QPNMA
$7.99·★4.6·28.8K revsPartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
Units sold20K
JOYIN
2 ASINs in Top 10
19.8%
Units
18K
Revenue
$210.4K
Avg. price
$10.69
B08HD89CX6
$14.98·★4.6·10.6K revsRock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy
Units sold10KB0BKTS39DL
$6.39·★4.6·12.9K revsJOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations
Units sold8K
TOSY
2 ASINs in Top 10
17.6%
Units
16K
Revenue
$290.8K
Avg. price
$22.01
B0C3ZTKRGX
$19.48·★4.6·12.7K revsTOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g
Units sold10KB0DDL1FC2J
$24.53·★4.3·17.9K revsTOSY Flying Ring - 36 RGB Multicolor or 12 Monocolor LEDs, Super Bright, Lost Mode, Auto Light Up, Camping Essentials for Kid/Teen/Boy/Girl, Safe & Soft, Waterproof, Pool/Beach Games, Lightweight Toy
Units sold6K
Trending Glow In The Dark Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07XHS5GK5 booked 7K units at $7.99, with ▲ 40.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07XHS5GK5
Ammy Glow Glow Sticks (205 Pcs Kit) Bulk Party Pack-100 Pack Glow Sticks with Connectors & Glasses- Party Favors for Kids 8-12- Neon Glow in The Dark Party Supplies for Birthdays & Events
Price
$7.99
Rating
4.5
Reviews
10.9K
Latest month sales
B0FJG14PJR
FIVEIZERO 100PCS Luminous mini Resin Animals - 20 Styles Multiple Colors per Style Glow in The Dark Plastic Tiny Animals Figures for Dollhouse, Fairy Garden, Aquarium, Party Favors & DIY Craft Decor
Price
$8.99
Rating
4.7
Reviews
574
Latest month sales
B0DDL1FC2J
TOSY Flying Ring - 36 RGB Multicolor or 12 Monocolor LEDs, Super Bright, Lost Mode, Auto Light Up, Camping Essentials for Kid/Teen/Boy/Girl, Safe & Soft, Waterproof, Pool/Beach Games, Lightweight Toy
Unlock to view ASIN details and product titles
Price
$24.53
Rating
4.3
Reviews
17.9K
Latest month sales
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