Glow Bracelets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Glow Bracelets sales on Amazon US totaled 109,950 units in July 2026 (▼ 8.8% vs. the prior month), generating an estimated $1,322,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.8% of unit volume and 51.6% of revenue, while a typical listing is priced at $14.81. The keyword itself pulled 6,659 Amazon queries over the same period (▼ 27.5% MoM).
Zooming out to the 12-month window ending July 2026, the glow bracelets Top 50 moved 1,209,700 units and $14,917,086 in cumulative sales — an average of 100,808 units and $1,243,090 per month. Monthly throughput topped out at 271,700 units in October 2025 and dipped to 56,750 in January 2026, leaving the latest reading 17.7% higher than August 2025.
Glow Bracelets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
110K
▼ 8.8% MoM
Monthly Revenue 2026/07
$1.3M
▼ 7.4% MoM
Top 10 Market Share 2026/07
61.8%
Glow Bracelets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold glow bracelets listing on Amazon US in July 2026 is ASIN B00N1QPNMA (Brand: PartySticks), which sold 20,000 units at $7.99 apiece — equal to 18.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 68,000 units and $682,010 in July 2026 — 61.8% of unit volume and 51.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Glow Bracelets' on Amazon
July 2026
Is 61.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00N1QPNMA
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
20K
▼ 33.3%vs. prior month
$165.6K
latest month
12-month trend
B0BKTS39DL
JOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations
8K
▲ 14.3%vs. prior month
$60.5K
latest month
12-month trend
B07ZV31J31
100 Glow Sticks Bulk Party Pack, 8" Halloween Glow Bracelets and Necklaces | Ultra bright neon glow in the dark party supplies with connectors for kids, camping, pool parties and weddings
8K
▼ 20.0%vs. prior month
$67.8K
latest month
12-month trend
B07XHS5GK5
Ammy Glow Glow Sticks (205 Pcs Kit) Bulk Party Pack-100 Pack Glow Sticks with Connectors & Glasses- Party Favors for Kids 8-12- Neon Glow in The Dark Party Supplies for Birthdays & Events
7K
▲ 40.0%vs. prior month
$59.1K
latest month
12-month trend
B0B5G99MDV
lpvoqpth 25 Sets LED Flying Set, 25 Slingshot+25 Glow Helicopter-50 Pcs, Flying Toy Outdoor Toys Glow in the Dark Party Supplies Party Favors for Kids 8-12,4-8
6K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B0BWN51V6H
Glow Sticks Camping Essentials for Toddlers 6-96 PCS,Light Up Pop Tube Toys | LED Bracelet Necklace Party Gifts Accessories for Kids Halloween,Fun Outdoor Games Activities Stuff for Boys Girls
5K
▼ 28.6%vs. prior month
$44.8K
latest month
12-month trend
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Best Glow Bracelets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PartySticks is the best-performing glow bracelets brand in July 2026, moving 20,000 units across 1 ASIN for 29.4% of Top 10 volume. Kannove follows with 9,000 units (13.2%), ahead of JOYIN on 8,000 units (11.8%).
Volume is spread across 9 brands, with the top three holding 54.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.59 to $11.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PartySticks
1 ASIN in Top 10
29.4%
Units
20K
Revenue
$165.6K
Avg. price
$7.99
B00N1QPNMA
$7.99·★4.6·28.9K revsPartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
Units sold20K
Kannove
2 ASINs in Top 10
13.2%
Units
9K
Revenue
$106.4K
Avg. price
$11.88
B0BWN51V6H
$8.88·★4.6·3.4K revsGlow Sticks Camping Essentials for Toddlers 6-96 PCS,Light Up Pop Tube Toys | LED Bracelet Necklace Party Gifts Accessories for Kids Halloween,Fun Outdoor Games Activities Stuff for Boys Girls
Units sold5KB09YG8LFGZ
$14.88·★4.6·3.4K revsGlow Sticks Party Favors for Kids 12-96 PCS, Glow in Dark Party Supplies | Light Up Neon Necklace Bracelet Accessories Decorations for Toddlers Boys Girls,Fun for Halloween Birthday Dance Camp Care
Units sold4K
JOYIN
1 ASIN in Top 10
11.8%
Units
8K
Revenue
$60.5K
Avg. price
$7.59
B0BKTS39DL
$7.59·★4.6·12.9K revsJOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations
Units sold8K
Trending Glow Bracelets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CYFZRZRV booked 4K units at $25.99, with ▲ 100.0% MoM change. On the growth side, B0CBJCTR7B leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYFZRZRV
TSDATOWR 150Pcs Glow in the Dark Party Supplies for Kids and Adults | 100 Glow Sticks, Light Up Glasses, Headbands, Rings, DIY Necklaces and Bracelets for Birthday, Halloween, Neon Party Fun
Price
$25.99
Rating
4.7
Reviews
1.1K
Latest month sales
B0F1MDRN43
Glow in The Dark Pony Beads, 1000+pcs 6x9mm Kandi Beads for Bracelets | Rave Accessories Neon Beads UV Luminous Colored Charms Hair Bead for Braids Halloween Jewelry Making Crafts Party Supplies
Price
$6.29
Rating
4.5
Reviews
833
Latest month sales
B0CBJCTR7B
JICUICUI Glow Sticks Bulk Party Pack- Ultra Bright 50pk Glow in the Dark Party Supplies, Neon Party Favors, Glow Sticks Party Supplies Glow Necklaces and Glow Bracelets with Connectors
Unlock to view ASIN details and product titles
Price
$5.98
Rating
4.4
Reviews
1.3K
Latest month sales
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