Glow Necklaces Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Glow Necklaces sales on Amazon US totaled 102,850 units in July 2026 (▼ 11.2% vs. the prior month), generating an estimated $1,306,539 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.2% of unit volume and 48.2% of revenue, while a typical listing is priced at $15.78. The keyword itself pulled 6,179 Amazon queries over the same period (▼ 41.8% MoM).
Zooming out to the 12-month window ending July 2026, the glow necklaces Top 50 moved 1,097,050 units and $13,956,046 in cumulative sales — an average of 91,421 units and $1,163,004 per month. Monthly throughput topped out at 251,100 units in October 2025 and dipped to 50,650 in January 2026, leaving the latest reading 32.9% higher than August 2025.
Glow Necklaces Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
102.8K
▼ 11.2% MoM
Monthly Revenue 2026/07
$1.3M
▼ 9.2% MoM
Top 10 Market Share 2026/07
62.2%
Glow Necklaces Market Share & Sales Concentration on Amazon US — July 2026
The most-sold glow necklaces listing on Amazon US in July 2026 is ASIN B00N1QPNMA (Brand: PartySticks), which sold 20,000 units at $7.99 apiece — equal to 19.4% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 64,000 units and $629,770 in July 2026 — 62.2% of unit volume and 48.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Glow Necklaces' on Amazon
July 2026
Is 62.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00N1QPNMA
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
20K
▼ 33.3%vs. prior month
$165.6K
latest month
12-month trend
B07ZV31J31
100 Glow Sticks Bulk Party Pack, 8" Halloween Glow Bracelets and Necklaces | Ultra bright neon glow in the dark party supplies with connectors for kids, camping, pool parties and weddings
8K
▼ 20.0%vs. prior month
$67.8K
latest month
12-month trend
B0BKTS39DL
JOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations
8K
▲ 14.3%vs. prior month
$60.5K
latest month
12-month trend
B07XHS5GK5
Ammy Glow Glow Sticks (205 Pcs Kit) Bulk Party Pack-100 Pack Glow Sticks with Connectors & Glasses- Party Favors for Kids 8-12- Neon Glow in The Dark Party Supplies for Birthdays & Events
7K
▲ 40.0%vs. prior month
$59.1K
latest month
12-month trend
B0BWN51V6H
Glow Sticks Camping Essentials for Toddlers 6-96 PCS,Light Up Pop Tube Toys | LED Bracelet Necklace Party Gifts Accessories for Kids Halloween,Fun Outdoor Games Activities Stuff for Boys Girls
5K
▼ 28.6%vs. prior month
$44.8K
latest month
12-month trend
B09YG8LFGZ
Glow Sticks Party Favors for Kids 12-96 PCS, Glow in Dark Party Supplies | Light Up Neon Necklace Bracelet Accessories Decorations for Toddlers Boys Girls,Fun for Halloween Birthday Dance Camp Care
4K
▼ 20.0%vs. prior month
$61.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Glow Necklaces Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PartySticks is the best-performing glow necklaces brand in July 2026, moving 20,000 units across 1 ASIN for 31.3% of Top 10 volume. Glow Mind follows with 10,000 units (15.6%), ahead of Kannove on 9,000 units (14.1%).
With 8 brands splitting the Top 10 and 60.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $11.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PartySticks
1 ASIN in Top 10
31.3%
Units
20K
Revenue
$165.6K
Avg. price
$7.99
B00N1QPNMA
$7.99·★4.6·28.8K revsPartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
Units sold20K
Glow Mind
2 ASINs in Top 10
15.6%
Units
10K
Revenue
$92.1K
Avg. price
$11.47
B07ZV31J31
$8.99·★4.6·17.5K revs100 Glow Sticks Bulk Party Pack, 8" Halloween Glow Bracelets and Necklaces | Ultra bright neon glow in the dark party supplies with connectors for kids, camping, pool parties and weddings
Units sold8KB01GTU597I
$13.95·★4.7·13.3K revsEmergency Glow Sticks with 12 Hours Duration, Individually Wrapped Industrial Grade Glowsticks for Survival Gear, Camping Lights, Power Outages and Military Use
Units sold2K
Kannove
2 ASINs in Top 10
14.1%
Units
9K
Revenue
$106.4K
Avg. price
$11.88
B0BWN51V6H
$8.88·★4.6·3.4K revsGlow Sticks Camping Essentials for Toddlers 6-96 PCS,Light Up Pop Tube Toys | LED Bracelet Necklace Party Gifts Accessories for Kids Halloween,Fun Outdoor Games Activities Stuff for Boys Girls
Units sold5KB09YG8LFGZ
$14.88·★4.6·3.4K revsGlow Sticks Party Favors for Kids 12-96 PCS, Glow in Dark Party Supplies | Light Up Neon Necklace Bracelet Accessories Decorations for Toddlers Boys Girls,Fun for Halloween Birthday Dance Camp Care
Units sold4K
Trending Glow Necklaces Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CYFZRZRV booked 4K units at $25.99, with ▲ 100.0% MoM change. On the growth side, B00URZBFO8 leads positive momentum with ▲ 150.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYFZRZRV
TSDATOWR 150Pcs Glow in the Dark Party Supplies for Kids and Adults | 100 Glow Sticks, Light Up Glasses, Headbands, Rings, DIY Necklaces and Bracelets for Birthday, Halloween, Neon Party Fun
Price
$25.99
Rating
4.6
Reviews
1.1K
Latest month sales
B01GTU597I
Emergency Glow Sticks with 12 Hours Duration, Individually Wrapped Industrial Grade Glowsticks for Survival Gear, Camping Lights, Power Outages and Military Use
Price
$13.95
Rating
4.7
Reviews
13.3K
Latest month sales
B00URZBFO8
PartySticks Glow Sticks Party Supplies for Kids and Adults (25pk Assorted) - 6 Inch Bulk Glow Light Up Sticks Party Favors, Glow in the Dark Party Decorations, Waterproof Nontoxic Glow Necklaces
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.6
Reviews
3K
Latest month sales
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