Glitter Eyeshadow Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Glitter Eyeshadow sales on Amazon US totaled 117,500 units in July 2026 (▼ 17.9% vs. the prior month), generating an estimated $1,157,579 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 59.0% of revenue, while a typical listing is priced at $10.85. The keyword itself pulled 26,255 Amazon queries over the same period (▲ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the glitter eyeshadow Top 50 moved 1,402,200 units and $14,442,129 in cumulative sales — an average of 116,850 units and $1,203,511 per month. Monthly throughput topped out at 206,600 units in October 2025 and dipped to 72,000 in May 2026, leaving the latest reading 40.6% higher than August 2025.
Glitter Eyeshadow Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
117.5K
▼ 17.9% MoM
Monthly Revenue 2026/07
$1.2M
▼ 26.7% MoM
Top 10 Market Share 2026/07
59.6%
Glitter Eyeshadow Market Share & Sales Concentration on Amazon US — July 2026
The most-sold glitter eyeshadow listing on Amazon US in July 2026 is ASIN B01J1A3TFW (Brand: REVLON), which sold 20,000 units at $11.38 apiece — equal to 17.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 70,000 units and $683,050 in July 2026 — 59.6% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Glitter Eyeshadow' on Amazon
July 2026
Is 59.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01J1A3TFW
Revlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$225K
latest month
12-month trend
B09VFKGL92
MEICOLY MEICOLY Clear White Face Body Glitter,Mardi Gras Face Glitter Makeup for Kids Women,Face Glitter for Running Half Marathon,Sparkly Mermaid Hair Glitter,Singer Concert Festival Rave Accessories
10K
▲ 0.0%vs. prior month
$68.9K
latest month
12-month trend
B01LW1983J
Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Champagne Shimmer
8K
▼ 20.0%vs. prior month
$144.5K
latest month
12-month trend
B0C9HGQQHH
HOSAILY Roll-on Holographic Body Glitter Gel for Face Hair, Chameleon Color Changing Glitter Gel Under Light, Chunky Mermaid Sequins Festival Party Rave Accessories Shimmer Makeup (Sparkling Pink)
7K
▲ 16.7%vs. prior month
$55.9K
latest month
12-month trend
B07MQJRK7N
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
5K
▲ 0.0%vs. prior month
$47.7K
latest month
12-month trend
B0DXF6M9W9
Teenitor 6 Colors Glow in The Dark Glitter Gel, Face Glitter Gel, Body Glitter Hair Glitter for Halloween Makeup UV Black Light Party Cheer Raves Festivals
5K
▼ 16.7%vs. prior month
$33.3K
latest month
12-month trend
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Best Glitter Eyeshadow Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
REVLON is the best-performing glitter eyeshadow brand in July 2026, moving 24,000 units across 2 ASINs for 34.3% of Top 10 volume. MEICOLY follows with 10,000 units (14.3%), ahead of Julep on 8,000 units (11.4%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.28 to $20.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
REVLON
2 ASINs in Top 10
34.3%
Units
24K
Revenue
$256.9K
Avg. price
$9.68
B01J1A3TFW
$11.38·★4.5·54.3K revsRevlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20KB006OZF0WS
$7.97·★4.4·19K revsREVLON ColorStay Day to Night Eyeshadow Quad, 555 Moonlit, 0.16 oz | Longwear eyeshadow quad with velvety, blendable matte & shimmer shades. Crease & smudge proof. Up to 24hr wear.
Units sold4K
MEICOLY
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$68.9K
Avg. price
$6.28
B09VFKGL92
$6.28·★4.5·8K revsMEICOLY MEICOLY Clear White Face Body Glitter,Mardi Gras Face Glitter Makeup for Kids Women,Face Glitter for Running Half Marathon,Sparkly Mermaid Hair Glitter,Singer Concert Festival Rave Accessories
Units sold10K
Julep
1 ASIN in Top 10
11.4%
Units
8K
Revenue
$144.5K
Avg. price
$20.00
B01LW1983J
$20.00·★4.3·58.8K revsJulep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Champagne Shimmer
Units sold8K
Trending Glitter Eyeshadow Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00VTU0IHA booked 3K units at $4.94, with ▲ 50.0% MoM change. On the growth side, B0FVS5GCGZ leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0947F4Y44 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00VTU0IHA
COVERGIRL Eye Enhancers Eyeshadow Kit, Shimmering Sands, 3 Colors
Price
$4.94
Rating
4.2
Reviews
25.5K
Latest month sales
B0FVS5GCGZ
Illumina Jelly Gel Eyeshadow Stick 010 Amethyst - Cool Lavender | Shimmer Sparkle Finish With Cooling Feel, Brightener Glaze Pencil, Long-Wearing Crease-Proof Eye Makeup, Easy Application
Price
$9.99
Rating
4.0
Reviews
221
Latest month sales
B0947F4Y44
e.l.f. Liquid Metallic Eyeshadow, Quick-Drying, Long-Lasting, Gel-Based Formula For One-Swipe Pigmented Coverage, Vegan & Cruelty-Free, Comet
Unlock to view ASIN details and product titles
Price
$6.00
Rating
4.3
Reviews
11.4K
Latest month sales
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