Ghost Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ghost Protein Powder sales on Amazon US totaled 448,400 units in July 2026 (▼ 29.1% vs. the prior month), generating an estimated $16,607,622 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.4% of unit volume and 52.0% of revenue, while a typical listing is priced at $42.14. The keyword itself pulled 69,358 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the ghost protein powder Top 50 moved 5,950,350 units and $205,618,446 in cumulative sales — an average of 495,863 units and $17,134,870 per month. Monthly throughput topped out at 632,100 units in June 2026 and dipped to 297,500 in May 2026, leaving the latest reading 18.4% lower than August 2025.
Ghost Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
448.4K
▼ 29.1% MoM
Monthly Revenue 2026/07
$16.6M
▼ 27.6% MoM
Top 10 Market Share 2026/07
62.4%
Ghost Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ghost protein powder listing on Amazon US in July 2026 is ASIN B07LD2NV9X (Brand: Core Power), which sold 70,000 units at $41.88 apiece — equal to 15.6% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $8,631,400 in July 2026 — 62.4% of unit volume and 52.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ghost Protein Powder' on Amazon
July 2026
Is 62.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B002DYIZEO
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
30K
▼ 66.7%vs. prior month
$839.7K
latest month
12-month trend
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
B0CXPWMSX6
VELOMIX 2 Pack 28oz Protein Shaker Bottle for Protein Mixes, Black/Transpar | 2x Wire Whisk, Leak Proof Shaker Cups for Protein Shakes, Stackable, Dishwasher safe, BPA free, Pre Workout and Fitness ready
30K
▲ 50.0%vs. prior month
$299.7K
latest month
12-month trend
B01KKEECLS
PBfit Classic Peanut Butter Powder 30 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
20K
▼ 50.0%vs. prior month
$239K
latest month
12-month trend
B0CXQ6QP2B
CLIF Bar Protein Energy Bars, Crunchy Peanut Butter, 15ct
20K
▲ 0.0%vs. prior month
$345K
latest month
12-month trend
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Best Ghost Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Core Power is the best-performing ghost protein powder brand in July 2026, moving 70,000 units across 1 ASIN for 25.0% of Top 10 volume. Optimum Nutrition follows with 50,000 units (17.9%), ahead of Quest on 30,000 units (10.7%).
Volume is spread across 9 brands, with the top three holding 53.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $26.49 to $41.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Core Power
1 ASIN in Top 10
25.0%
Units
70K
Revenue
$2.9M
Avg. price
$41.88
B07LD2NV9X
$41.88·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70K
Optimum Nutrition
2 ASINs in Top 10
17.9%
Units
50K
Revenue
$1.8M
Avg. price
$33.41
B002DYIZEO
$17.99·★4.6·77.8K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold30KB002DYIZH6
$48.83·★4.6·99.9K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB
Units sold20K
Quest
1 ASIN in Top 10
10.7%
Units
30K
Revenue
$794.7K
Avg. price
$26.49
B07J2MM23Z
$26.49·★4.3·11.4K revsQuest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
Units sold30K
Trending Ghost Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B06Y5ZG66K booked 20K units at $29.97, with ▲ 100.0% MoM change. On the growth side, B0BJLBSNVY leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B008JC26E4 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Price
$29.97
Rating
4.6
Reviews
28.4K
Latest month sales
B0BJLBSNVY
Body Fortress Super Advanced Whey Protein Powder, Cookies N Crème, 1.78 lbs | Flavor: Cookies N Creme, Immune Support, Muscle and Strength Development
Price
$29.98
Rating
4.5
Reviews
2.6K
Latest month sales
B008JC26E4
MuscleTech Whey Protein Powder (Milk Chocolate, 4LB) - 30g Protein | Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 3g of Creatine & 6.8g of BCAA - Packaging May Vary
Unlock to view ASIN details and product titles
Price
$75.35
Rating
4.5
Reviews
7.7K
Latest month sales
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