Nurri Milkshake Protein Drink Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nurri Milkshake Protein Drink sales on Amazon US totaled 827,000 units in July 2026 (▼ 22.6% vs. the prior month), generating an estimated $26,678,310 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.8% of unit volume and 56.7% of revenue, while a typical listing is priced at $32.01. The keyword itself pulled 68,893 Amazon queries over the same period (▲ 15.6% MoM).
Zooming out to the 12-month window ending July 2026, the nurri milkshake protein drink Top 50 moved 8,322,900 units and $275,622,611 in cumulative sales — an average of 693,575 units and $22,968,551 per month. Monthly throughput topped out at 1,069,000 units in June 2026 and dipped to 480,000 in May 2026, leaving the latest reading 34.0% higher than August 2025.
Nurri Milkshake Protein Drink Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
827K
▼ 22.6% MoM
Monthly Revenue 2026/07
$26.7M
▼ 22.6% MoM
Top 10 Market Share 2026/07
56.8%
Nurri Milkshake Protein Drink Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nurri milkshake protein drink listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $50.98 apiece — equal to 12.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 470,000 units and $15,131,400 in July 2026 — 56.8% of unit volume and 56.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nurri Milkshake Protein Drink' on Amazon
July 2026
Is 56.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0DFJP6LZF
Premier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
50K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B008JGIZNQ
Premier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
40K
▼ 20.0%vs. prior month
$968.4K
latest month
12-month trend
B0791Y2LMB
Ensure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
40K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nurri Milkshake Protein Drink Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing nurri milkshake protein drink brand in July 2026, moving 250,000 units across 6 ASINs for 53.2% of Top 10 volume. Core Power follows with 140,000 units (29.8%), ahead of Ensure on 40,000 units (8.5%).
With 4 brands splitting the Top 10 and 91.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.37 to $46.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
6 ASINs in Top 10
53.2%
Units
250K
Revenue
$6.5M
Avg. price
$25.37
B008JGIZGS
$23.97·★4.8·11.3K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$26.70·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB0DFJP6LZF
$23.97·★4.8·6.1K revsPremier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold50KB008JGIZNQ
$23.97·★4.8·7.2K revsPremier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold40KB0DFHTW5HN
$23.97·★4.7·5K revsPremier Protein Shake, Liquid, Chocolate Peanut Butter, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold30KB07W8KHTGL
$29.64·★4.6·48.8K revsPremier Protein Energy 30g High Protein Shake, Café Latte, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold20K
Core Power
2 ASINs in Top 10
29.8%
Units
140K
Revenue
$6.7M
Avg. price
$46.43
B01DDIRDZA
$50.98·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100KB07LCZC2C2
$41.88·★4.7·14.4K revsCore Power Protein Shake, Vanilla, 26g Bottle, 14oz, 12 Pack
Units sold40K
Ensure
1 ASIN in Top 10
8.5%
Units
40K
Revenue
$1.1M
Avg. price
$27.97
B0791Y2LMB
$27.97·★4.6·20.7K revsEnsure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold40K
Trending Nurri Milkshake Protein Drink Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DFHTW5HN booked 30K units at $23.97, with ▲ 50.0% MoM change. On the growth side, B0FR9N3W25 leads positive momentum with ▲ 233.3% MoM growth on 10K units, with B0FST1C48K close behind at ▲ 150.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DFHTW5HN
Premier Protein Shake, Liquid, Chocolate Peanut Butter, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Price
$23.97
Rating
4.7
Reviews
5K
Latest month sales
B0FR9N3W25
Ensure Max Protein Milk Chocolate Shake, 42g High Protein, 12 Pack | Each Protein Shake has 2g Sugar, 220 Calories, 23 Essential Vitamins & Minerals, and 2 Key Electrolytes for Active Adults
Price
$47.76
Rating
4.6
Reviews
440
Latest month sales
B0FST1C48K
nurri 30g Protein Ultra Filtered Milk Shake, Strawberry, 10-11 fl oz Cans | Ultra-filtered milk protein , 150 calories, 1 g sugar, 10 vitamins and minerals, Shelf-stable ready to drink
Unlock to view ASIN details and product titles
Price
$23.76
Rating
4.6
Reviews
833
Latest month sales
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