Garnier Hair Color Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Nutrafol is the best-performing garnier hair color brand in July 2026, moving 90,000 units across 1 ASIN for 59.6% of Top 10 volume. Yexixsr follows with 10,000 units (6.6%), ahead of L'Oreal Paris on 9,000 units (6.0%).

With 9 brands splitting the Top 10 and 72.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $88.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000R039OM booked 4K units at $8.97, with ▲ 0.0% MoM change. On the growth side, B0CGXDYLGS leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B004DK5CUQ close behind at ▲ 42.9% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.