Clairol Root Touch Up Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Clairol Root Touch Up sales on Amazon US totaled 157,600 units in July 2026 (▼ 10.7% vs. the prior month), generating an estimated $2,067,687 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.8% of unit volume and 42.5% of revenue, while a typical listing is priced at $13.36. The keyword itself pulled 26,900 Amazon queries over the same period (▲ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the clairol root touch up Top 50 moved 1,747,300 units and $21,812,479 in cumulative sales — an average of 145,608 units and $1,817,707 per month. Monthly throughput topped out at 176,500 units in June 2026 and dipped to 95,300 in May 2026, leaving the latest reading 16.0% higher than August 2025.
Clairol Root Touch Up Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
157.6K
▼ 10.7% MoM
Monthly Revenue 2026/07
$2.1M
▼ 8.4% MoM
Top 10 Market Share 2026/07
50.8%
Clairol Root Touch Up Market Share & Sales Concentration on Amazon US — July 2026
The most-sold clairol root touch up listing on Amazon US in July 2026 is ASIN B08N1CWL7S (Brand: Boldify), which sold 10,000 units at $14.99 apiece — equal to 6.3% of every unit tracked in this report.
The Top 10 ASINs account for 80,000 units and $878,380 in July 2026 — 50.8% of unit volume and 42.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Clairol Root Touch Up' on Amazon
July 2026
Is 50.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08N1CWL7S
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
10K
▲ 0.0%vs. prior month
$170.5K
latest month
12-month trend
B08PVHXKG3
Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B07FL94PMM
Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
9K
▼ 10.0%vs. prior month
$71.6K
latest month
12-month trend
B084W2WS8V
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
9K
▼ 10.0%vs. prior month
$114.9K
latest month
12-month trend
B0BMF1G6LB
Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hairclips, Applicator, Earmuffs for Hair Highlighting and Hair Coloring at Home
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B01648QPDM
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Blonde, 2 oz (1 Count)
7K
▼ 22.2%vs. prior month
$83.4K
latest month
12-month trend
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Best Clairol Root Touch Up Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing clairol root touch up brand in July 2026, moving 23,000 units across 3 ASINs for 28.7% of Top 10 volume. Boldify follows with 17,000 units (21.3%), ahead of Yexixsr on 10,000 units (12.5%).
With 7 brands splitting the Top 10 and 62.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $16.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
3 ASINs in Top 10
28.7%
Units
23K
Revenue
$282K
Avg. price
$12.16
B084W2WS8V
$12.55·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9KB01648QPDM
$11.97·★4.5·10.5K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Blonde, 2 oz (1 Count)
Units sold7KB01648QP3W
$11.97·★4.4·21.2K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Brown, 2 oz (1 Count)
Units sold7K
Boldify
2 ASINs in Top 10
21.3%
Units
17K
Revenue
$296.1K
Avg. price
$16.47
B08N1CWL7S
$14.99·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold10KB08N1BLW1C
$17.95·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Light Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold7K
Yexixsr
1 ASIN in Top 10
12.5%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B08PVHXKG3
$5.99·★4.7·15.5K revsYexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
Units sold10K
Trending Clairol Root Touch Up Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079669VHB booked 6K units at $8.97, with ▲ 0.0% MoM change. On the growth side, B0BNLYJB2Z leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B078KFD2JF close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079669VHB
Gray Away Root Touch-Up Quick Stick, Black/Dark Brown, 0.1 oz | Root touch-up stick for gray coverage, targets roots, temples and hairline, lasts 24 hours, ammonia and peroxide-free
Price
$8.97
Rating
4.2
Reviews
4.7K
Latest month sales
B0BNLYJB2Z
Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Spray, Medium Brown | Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Spray, Medium Brown
Price
$7.98
Rating
4.4
Reviews
641
Latest month sales
B078KFD2JF
Clairol Nice'n Easy Frost & Tip Hair Dye, Light Blonde to Medium Brown, 1Pk | Clairol Nice'n Easy Frost & Tip Hair Dye, Light Blonde to Medium Brown, 1Pk
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.6
Reviews
2.3K
Latest month sales
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