Garmin 165 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Garmin 165 sales on Amazon US totaled 32,900 units in July 2026 (▼ 23.8% vs. the prior month), generating an estimated $5,976,359 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.6% of unit volume and 84.6% of revenue, while a typical listing is priced at $218.37. The keyword itself pulled 10,788 Amazon queries over the same period (▲ 0.6% MoM).

Zooming out to the 12-month window ending July 2026, the garmin 165 Top 50 moved 328,900 units and $62,406,508 in cumulative sales — an average of 27,408 units and $5,200,542 per month. Monthly throughput topped out at 49,500 units in November 2025 and dipped to 12,650 in February 2026, leaving the latest reading 36.2% higher than August 2025.

328.9KTotal units sold · Last 12 months
$62.4MTotal revenue · Last 12 months
10.8K▲ 0.6% MoM
Monthly search volume
$218.37Avg. price · July 2026

Garmin 165 Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales24.1K
Revenue$4.9M

2025/09

Sales16.1K
Revenue$3.2M

2025/10

Sales17.1K
Revenue$3.4M

2025/11

Sales49.5K
Revenue$10.2M

2025/12

Sales41.3K
Revenue$7.4M

2026/01

Sales22.9K
Revenue$4.2M

2026/02

Sales12.7K
Revenue$2.4M

2026/03

Sales23.9K
Revenue$4.4M

2026/04

Sales29.9K
Revenue$5.4M

2026/05

Sales15.3K
Revenue$2.9M

2026/06

Sales43.1K
Revenue$8.1M
32.9K

2026/07

Sales32.9K
Revenue$6M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

32.9K

▼ 23.8% MoM

Monthly Revenue 2026/07

$6M

▼ 26.4% MoM

Top 10 Market Share 2026/07

86.6%

See the Top 10 ASINs driving 86.6% of sales

Garmin 165 Market Share & Sales Concentration on Amazon US — July 2026

The most-sold garmin 165 listing on Amazon US in July 2026 is ASIN B0CG6NBJ61 (Brand: Garmin), which sold 10,000 units at $181.97 apiece — equal to 30.4% of every unit tracked in this report and 43% ahead of the No. 2 listing.

The Top 10 ASINs account for 28,500 units and $5,053,805 in July 2026 — 86.6% of unit volume and 84.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Garmin 165' on Amazon

July 2026
ASINSIGHT Logo
86.6% Volume Share 28.5K units sold
84.6% Revenue Share $5.1M estimated
Free Beta

Is 86.6% Top 10 share highly concentrated?

Ask AI to evaluate competition, market structure, and entry opportunities using ASINSIGHT’s tracked Amazon sales, ranking, and keyword data.

Compare the Top 10How competitive is this market?Is there room for new sellers?
Analyze this market with AI

Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data

Top 5 Volume Share breakdown

B0CG6NBJ61 30.4%
B092RCLKHN 21.3%
B0CT3SGHXL 12.2%
B0CG6NR413 6.1%
B0F7ZGDDCX 6.1%
Others 24.0%
#1
Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time

B0CG6NBJ61

Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time

$181.97·★ 4.3·11.9K reviews
Monthly Sales

10K

▲ 11.1%

vs. prior month

Revenue

$1.9M

latest month

Monthly Trend

12-month trend

#2
Garmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00

B092RCLKHN

Garmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00

$129.00·★ 4.4·6.2K reviews
Monthly Sales

7K

▲ 40.0%

vs. prior month

Revenue

$903K

latest month

Monthly Trend

12-month trend

#3
Garmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts

B0CT3SGHXL

Garmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts

$197.00·★ 4.6·4.8K reviews
Monthly Sales

4K

▼ 60.0%

vs. prior month

Revenue

$813.3K

latest month

Monthly Trend

12-month trend

#4
Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time

B0CG6NR413

Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time

$188.97·★ 4.3·11.9K reviews
Monthly Sales

2K

▼ 60.0%

vs. prior month

Revenue

$438.5K

latest month

Monthly Trend

12-month trend

#5
Garmin HRM 600

B0F7ZGDDCX

Garmin HRM 600

$159.95·★ 4.5·1.3K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$327K

latest month

Monthly Trend

12-month trend

#6
Garmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts

B0CT3VBDTV

Garmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts

$199.00·★ 4.6·4.8K reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$224.3K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Garmin 165 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Garmin is the best-performing garmin 165 brand in July 2026, moving 27,000 units across 8 ASINs for 94.7% of Top 10 volume. Amazfit follows with 1,000 units (3.5%), ahead of iDaPro on 500 units (1.8%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.59 to $206.36, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

94.7%
Garmin
Amazfit
iDaPro
1

Garmin

8 ASINs in Top 10

94.7%

Units

27K

Revenue

$4.9M

Avg. price

$206.36

  • Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time

    B0CG6NBJ61

    $181.97·★4.3·11.9K revs

    Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time

    Units sold10K
  • Garmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00

    B092RCLKHN

    $129.00·★4.4·6.2K revs

    Garmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00

    Units sold7K
  • Garmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts

    B0CT3SGHXL

    $197.00·★4.6·4.8K revs

    Garmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts

    Units sold4K
  • Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time

    B0CG6NR413

    $188.97·★4.3·11.9K revs

    Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time

    Units sold2K
  • Garmin HRM 600

    B0F7ZGDDCX

    $159.95·★4.5·1.3K revs

    Garmin HRM 600

    Units sold2K
  • Garmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts

    B0CT3VBDTV

    $199.00·★4.6·4.8K revs

    Garmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts

    Units sold1K
  • Garmin Forerunner® 265, Running Smartwatch, 46mm, Black/Powder Gray | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts

    B0BS1T9J4Y

    $349.99·★4.6·3.1K revs

    Garmin Forerunner® 265, Running Smartwatch, 46mm, Black/Powder Gray | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts

    Units sold500
  • Garmin Venu® Sq 2 GPS Smartwatch, Slate/Shadow Gray | AMOLED display, long battery life, All-Day health monitoring, activity & heart rate tracker

    B0B5VVNJBF

    $244.99·★4.4·2K revs

    Garmin Venu® Sq 2 GPS Smartwatch, Slate/Shadow Gray | AMOLED display, long battery life, All-Day health monitoring, activity & heart rate tracker

    Units sold500
2

Amazfit

1 ASIN in Top 10

3.5%

Units

1K

Revenue

$126.4K

Avg. price

$126.75

  • Amazfit Active 2 Premium Smart Watch 1.32" Sapphire Glass, GPS, iOS/Android | 44mm, 10-Day Battery, Water-Resistant, AMOLED Display, Heart & Sleep Monitor, HYROX Mode, Leather + Sport Strap

    B0DT3YMDMZ

    $126.75·★4.4·1.6K revs

    Amazfit Active 2 Premium Smart Watch 1.32" Sapphire Glass, GPS, iOS/Android | 44mm, 10-Day Battery, Water-Resistant, AMOLED Display, Heart & Sleep Monitor, HYROX Mode, Leather + Sport Strap

    Units sold1K
3

iDaPro

1 ASIN in Top 10

1.8%

Units

500

Revenue

$4.3K

Avg. price

$8.59

  • iDaPro Screen Protector for Garmin Forerunner 165/165 Music, 9H Glass | 4-Pack + 4 Dust Plugs + ABS Box. 9H Hardness, Anti-Scratch, Anti-Bubble, HD Clarity, Anti-Fingerprint, Easy Install.

    B0F9KZV6JD

    $8.59·★4.5·337 revs

    iDaPro Screen Protector for Garmin Forerunner 165/165 Music, 9H Glass | 4-Pack + 4 Dust Plugs + ABS Box. 9H Hardness, Anti-Scratch, Anti-Bubble, HD Clarity, Anti-Fingerprint, Easy Install.

    Units sold500

One Amazon dataset. Two ways to use it.

Every number in this garmin 165 report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.

Web AppExplore & Monitor

Explore the full data

Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.

  • Organic vs. ad traffic shifts per product
  • Hourly rank and search-volume tracking
  • Competitor ASINs and historical trends
Explore the full data

Starts with a free ASINSIGHT account

MCPAsk & AnalyzeFree Beta

Analyze the data your way

Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.

  • Combine product, keyword, sales & ranking data freely
  • Follow up in your own words, no fixed reports
  • Works in ChatGPT, Claude & Cursor
Analyze with ASINSIGHT MCP

20,000 credits/mo free, no credit card

ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|