Garmin 165 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Garmin 165 sales on Amazon US totaled 32,900 units in July 2026 (▼ 23.8% vs. the prior month), generating an estimated $5,976,359 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.6% of unit volume and 84.6% of revenue, while a typical listing is priced at $218.37. The keyword itself pulled 10,788 Amazon queries over the same period (▲ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the garmin 165 Top 50 moved 328,900 units and $62,406,508 in cumulative sales — an average of 27,408 units and $5,200,542 per month. Monthly throughput topped out at 49,500 units in November 2025 and dipped to 12,650 in February 2026, leaving the latest reading 36.2% higher than August 2025.
Garmin 165 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.9K
▼ 23.8% MoM
Monthly Revenue 2026/07
$6M
▼ 26.4% MoM
Top 10 Market Share 2026/07
86.6%
Garmin 165 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold garmin 165 listing on Amazon US in July 2026 is ASIN B0CG6NBJ61 (Brand: Garmin), which sold 10,000 units at $181.97 apiece — equal to 30.4% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 28,500 units and $5,053,805 in July 2026 — 86.6% of unit volume and 84.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Garmin 165' on Amazon
July 2026









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Top 5 Volume Share breakdown

B0CG6NBJ61
Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
10K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend

B092RCLKHN
Garmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00
7K
▲ 40.0%vs. prior month
$903K
latest month
12-month trend

B0CT3SGHXL
Garmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
4K
▼ 60.0%vs. prior month
$813.3K
latest month
12-month trend

B0CG6NR413
Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
2K
▼ 60.0%vs. prior month
$438.5K
latest month
12-month trend

B0F7ZGDDCX
Garmin HRM 600
2K
▲ 0.0%vs. prior month
$327K
latest month
12-month trend

B0CT3VBDTV
Garmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
1K
▼ 50.0%vs. prior month
$224.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Garmin 165 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Garmin is the best-performing garmin 165 brand in July 2026, moving 27,000 units across 8 ASINs for 94.7% of Top 10 volume. Amazfit follows with 1,000 units (3.5%), ahead of iDaPro on 500 units (1.8%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.59 to $206.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Garmin
8 ASINs in Top 10
94.7%
Units
27K
Revenue
$4.9M
Avg. price
$206.36

B0CG6NBJ61
$181.97·★4.3·11.9K revsGarmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
Units sold10K
B092RCLKHN
$129.00·★4.4·6.2K revsGarmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00
Units sold7K
B0CT3SGHXL
$197.00·★4.6·4.8K revsGarmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold4K
B0CG6NR413
$188.97·★4.3·11.9K revsGarmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
Units sold2K
B0F7ZGDDCX
$159.95·★4.5·1.3K revsGarmin HRM 600
Units sold2K
B0CT3VBDTV
$199.00·★4.6·4.8K revsGarmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold1K
B0BS1T9J4Y
$349.99·★4.6·3.1K revsGarmin Forerunner® 265, Running Smartwatch, 46mm, Black/Powder Gray | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Units sold500
B0B5VVNJBF
$244.99·★4.4·2K revsGarmin Venu® Sq 2 GPS Smartwatch, Slate/Shadow Gray | AMOLED display, long battery life, All-Day health monitoring, activity & heart rate tracker
Units sold500
Amazfit
1 ASIN in Top 10
3.5%
Units
1K
Revenue
$126.4K
Avg. price
$126.75

B0DT3YMDMZ
$126.75·★4.4·1.6K revsAmazfit Active 2 Premium Smart Watch 1.32" Sapphire Glass, GPS, iOS/Android | 44mm, 10-Day Battery, Water-Resistant, AMOLED Display, Heart & Sleep Monitor, HYROX Mode, Leather + Sport Strap
Units sold1K
iDaPro
1 ASIN in Top 10
1.8%
Units
500
Revenue
$4.3K
Avg. price
$8.59

B0F9KZV6JD
$8.59·★4.5·337 revsiDaPro Screen Protector for Garmin Forerunner 165/165 Music, 9H Glass | 4-Pack + 4 Dust Plugs + ABS Box. 9H Hardness, Anti-Scratch, Anti-Bubble, HD Clarity, Anti-Fingerprint, Easy Install.
Units sold500
Trending Garmin 165 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B5VVNJBF booked 500 units at $244.99, with ▲ 0.0% MoM change. On the growth side, B0H1F79N52 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0H1FDHVPG close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0B5VVNJBF
Garmin Venu® Sq 2 GPS Smartwatch, Slate/Shadow Gray | AMOLED display, long battery life, All-Day health monitoring, activity & heart rate tracker
Price
$244.99
Rating
4.4
Reviews
2K
Latest month sales

B0H1F79N52
Garmin Forerunner® 170 Music, 43mm, Black/Amp Yellow | GPS Running Smartwatch, Music On Your Wrist, Pace & Distance, Daily Suggested Workouts, Garmin Coach, Adaptive Training Plans
Price
$349.99
Rating
4.3
Reviews
36
Latest month sales

B0H1FDHVPG
Garmin Forerunner® 170 Music, 43mm, Whitestone/Cloud Blue | GPS Running Smartwatch, Music On Your Wrist, Pace & Distance, Daily Suggested Workouts, Garmin Coach, Adaptive Training Plans
Unlock to view ASIN details and product titles
Price
$349.99
Rating
4.3
Reviews
36
Latest month sales
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