Garmin Forerunner 165 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Garmin Forerunner 165 sales on Amazon US totaled 34,600 units in July 2026 (▼ 26.1% vs. the prior month), generating an estimated $7,253,546 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.8% of unit volume and 77.9% of revenue, while a typical listing is priced at $251.26. The keyword itself pulled 66,904 Amazon queries over the same period (▼ 38.3% MoM).
Zooming out to the 12-month window ending July 2026, the garmin forerunner 165 Top 50 moved 360,800 units and $79,226,204 in cumulative sales — an average of 30,067 units and $6,602,184 per month. Monthly throughput topped out at 56,400 units in November 2025 and dipped to 14,100 in February 2026, leaving the latest reading 33.1% higher than August 2025.
Garmin Forerunner 165 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
34.6K
▼ 26.1% MoM
Monthly Revenue 2026/07
$7.3M
▼ 28.1% MoM
Top 10 Market Share 2026/07
83.8%
Garmin Forerunner 165 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold garmin forerunner 165 listing on Amazon US in July 2026 is ASIN B0CG6NBJ61 (Brand: Garmin), which sold 10,000 units at $186.97 apiece — equal to 28.9% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $5,650,880 in July 2026 — 83.8% of unit volume and 77.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Garmin Forerunner 165' on Amazon
July 2026
Is 83.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CG6NBJ61
Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
10K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B092RCLKHN
Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00 | Daily Suggested Workouts, Up to 2 Weeks of Life
7K
▲ 40.0%vs. prior month
$903K
latest month
12-month trend
B0CT3SGHXL
Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
4K
▼ 60.0%vs. prior month
$813.3K
latest month
12-month trend
B0CG6NR413
Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
2K
▼ 60.0%vs. prior month
$438.5K
latest month
12-month trend
B0G4F6ZCSV
Amazfit Active Max Smart Watch, 1.5" AMOLED Display, GPS, iOS/Android | 48mm, 25-Day Battery, GPS, Water-Resistant, 4GB Storage, Offline Maps, 170+ Sport Modes, Heart Rate & Sleep Fitness Tracker
1K
▼ 50.0%vs. prior month
$170K
latest month
12-month trend
B0CT3VBDTV
Garmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
1K
▼ 50.0%vs. prior month
$224.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Garmin Forerunner 165 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Garmin is the best-performing garmin forerunner 165 brand in July 2026, moving 27,000 units across 8 ASINs for 93.1% of Top 10 volume. Amazfit follows with 1,000 units (3.4%), ahead of COROS on 1,000 units (3.4%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $149.99 to $249.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Garmin
8 ASINs in Top 10
93.1%
Units
27K
Revenue
$5.2M
Avg. price
$223.62
B0CG6NBJ61
$186.97·★4.3·11.7K revsGarmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
Units sold10KB092RCLKHN
$129.00·★4.4·6.2K revsGarmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00 | Daily Suggested Workouts, Up to 2 Weeks of Life
Units sold7KB0CT3SGHXL
$199.00·★4.6·4.7K revsGarmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold4KB0CG6NR413
$186.97·★4.3·11.7K revsGarmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
Units sold2KB0CT3VBDTV
$199.00·★4.6·4.7K revsGarmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold1KB0DSC8JF59
$299.00·★4.6·761 revsGarmin Instinct® 3 AMOLED, Rugged GPS Smartwatch, 45mm, Black | Bright AMOLED Display, Rugged Design, Metal-Reinforced Bezel, 24/7 Health Monitoring, Built-In Flashlight
Units sold1KB0F38GK1QZ
$294.99·★4.3·3.3K revsGarmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Slate | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Units sold1KB0CDC6Y617
$294.00·★4.4·6.6K revsGarmin Venu® 3S, Premium Fitness Smartwatch, 41mm, French Gray | Body Battery™ Energy Monitoring, Sleep Coach, Built-In Sports Apps, Built-In Speaker & Mic, Workout Benefit & Recovery Time
Units sold1K
Amazfit
1 ASIN in Top 10
3.4%
Units
1K
Revenue
$170K
Avg. price
$149.99
B0G4F6ZCSV
$149.99·★4.5·825 revsAmazfit Active Max Smart Watch, 1.5" AMOLED Display, GPS, iOS/Android | 48mm, 25-Day Battery, GPS, Water-Resistant, 4GB Storage, Offline Maps, 170+ Sport Modes, Heart Rate & Sleep Fitness Tracker
Units sold1K
COROS
1 ASIN in Top 10
3.4%
Units
1K
Revenue
$249K
Avg. price
$249.00
B0FYGTCX83
$249.00·★4.5·364 revsCOROS PACE 4 Ultralight Sport GPS Watch for Run- Black Silicone, Standard | 1.2" AMOLED Touchscreen,19 days of daily use, Voice Control, Advanced Training Tools, Accurate GPS, Heart Rate Monitor
Units sold1K
Trending Garmin Forerunner 165 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F38GK1QZ booked 1K units at $294.99. On the growth side, B0H1F79N52 leads positive momentum with ▲ 500.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F38GK1QZ
Garmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Slate | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Price
$294.99
Rating
4.3
Reviews
3.3K
Latest month sales
B0FYGTCX83
COROS PACE 4 Ultralight Sport GPS Watch for Run- Black Silicone, Standard | 1.2" AMOLED Touchscreen,19 days of daily use, Voice Control, Advanced Training Tools, Accurate GPS, Heart Rate Monitor
Price
$249.00
Rating
4.5
Reviews
364
Latest month sales
B0H1F79N52
Garmin Forerunner® 170 Music, 43mm, Black/Amp Yellow | GPS Running Smartwatch, Music On Your Wrist, Pace & Distance, Daily Suggested Workouts, Garmin Coach, Adaptive Training Plans
Unlock to view ASIN details and product titles
Price
$349.99
Rating
4.2
Reviews
24
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this garmin forerunner 165 report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card