Apple Watch Series 8 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Apple Watch Series 8 sales on Amazon US totaled 57,650 units in July 2026 (▼ 26.5% vs. the prior month), generating an estimated $15,977,709 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 91.1% of unit volume and 95.3% of revenue, while a typical listing is priced at $203.02. The keyword itself pulled 18,367 Amazon queries over the same period (▼ 8.8% MoM).
Zooming out to the 12-month window ending July 2026, the apple watch series 8 Top 50 moved 611,500 units and $163,977,465 in cumulative sales — an average of 50,958 units and $13,664,789 per month. Monthly throughput topped out at 88,500 units in December 2025 and dipped to 11,250 in August 2025, leaving the latest reading 412.4% higher than August 2025.
Apple Watch Series 8 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
57.6K
▼ 26.5% MoM
Monthly Revenue 2026/07
$16M
▼ 24.3% MoM
Top 10 Market Share 2026/07
91.1%
Apple Watch Series 8 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold apple watch series 8 listing on Amazon US in July 2026 is ASIN B0FQF5BZ8Z (Brand: Apple), which sold 10,000 units at $329.00 apiece — equal to 17.3% of every unit tracked in this report.
The Top 10 ASINs account for 52,500 units and $15,234,125 in July 2026 — 91.1% of unit volume and 95.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Apple Watch Series 8' on Amazon
July 2026![Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF5BZ8Z), rank #1 by monthly sales volume for 'Apple Watch Series 8' on Amazon](https://m.media-amazon.com/images/I/71FfI3kYFQL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF9ZX7P), rank #2 by monthly sales volume for 'Apple Watch Series 8' on Amazon](https://m.media-amazon.com/images/I/61T8W7-25IL._AC_UY512_.jpg)
![Apple Apple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFL8PZ5), rank #3 by monthly sales volume for 'Apple Watch Series 8' on Amazon](https://m.media-amazon.com/images/I/613ko-gTe+L._AC_UY512_.jpg)
![Apple Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFNRH72), rank #4 by monthly sales volume for 'Apple Watch Series 8' on Amazon](https://m.media-amazon.com/images/I/61xkvg-RStL._AC_UY512_.jpg)
![Apple Watch SE 3 [GPS 40mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFW7M9H), rank #5 by monthly sales volume for 'Apple Watch Series 8' on Amazon](https://m.media-amazon.com/images/I/61ZTaGRrabL._AC_UY512_.jpg)
![Apple Apple Watch Series 11 [GPS 42mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFPB851), rank #6 by monthly sales volume for 'Apple Watch Series 8' on Amazon](https://m.media-amazon.com/images/I/71h3iHhZkcL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 46mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFHVKZ4), rank #7 by monthly sales volume for 'Apple Watch Series 8' on Amazon](https://m.media-amazon.com/images/I/717VsD9ABTL._AC_UY512_.jpg)
![Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with Midnight Ocean Band, One Size (Renewed) (ASIN B0BX4XG53Z), rank #9 by monthly sales volume for 'Apple Watch Series 8' on Amazon](https://m.media-amazon.com/images/I/810JR81LIsL._AC_UY512_.jpg)
Is 91.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0FQF5BZ8Z
Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.4M
latest month
12-month trend
B0FQF9ZX7P
Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0FQFL8PZ5
Apple Apple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0FQFNRH72
Apple Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
8K
▼ 20.0%vs. prior month
$1.8M
latest month
12-month trend
B0FQFW7M9H
Apple Watch SE 3 [GPS 40mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
5K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0FQFPB851
Apple Apple Watch Series 11 [GPS 42mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
4K
▼ 60.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Apple Watch Series 8 Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Apple is the best-performing apple watch series 8 brand in July 2026, moving 52,000 units across 9 ASINs for 99.0% of Top 10 volume. Spigen follows with 500 units (1.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $292.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
9 ASINs in Top 10
99.0%
Units
52K
Revenue
$15.2M
Avg. price
$292.48
B0FQF5BZ8Z
$329.00·★4.7·3.1K revsApple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10KB0FQF9ZX7P
$299.00·★4.7·3.3K revsApple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10KB0FQFL8PZ5
$387.57·★4.7·3.1K revsApple Apple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10KB0FQFNRH72
$239.00·★4.7·4.3K revsApple Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
Units sold8KB0FQFW7M9H
$239.00·★4.7·4.3K revsApple Watch SE 3 [GPS 40mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
Units sold5KB0FQFPB851
$375.82·★4.6·966 revsApple Apple Watch Series 11 [GPS 42mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold4KB0FQFHVKZ4
$329.00·★4.6·969 revsApple Watch Series 11 [GPS 46mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold3KB09NWG459J
$139.00·★3.9·5.6K revsApple Watch Series 7 (GPS, 41mm) Starlight Aluminum Case with Starlight Sport Band, Regular (Renewed)
Units sold1KB0BX4XG53Z
$294.95·★4.2·2.3K revsApple Watch Ultra [GPS + Cellular 49mm] Titanium Case with Midnight Ocean Band, One Size (Renewed)
Units sold1K
Spigen
1 ASIN in Top 10
1.0%
Units
500
Revenue
$10K
Avg. price
$19.99
B07HSSDV4S
$19.99·★4.5·57.5K revsSpigen Rugged Armor Pro for Apple Watch 45mm/44mm Band with Case | For Apple Watch Series SE3/9/8/SE2/7/6/SE/5/4 Durable TPU Scratch Resistant Cover Strap
Units sold500
Trending Apple Watch Series 8 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07HSSDV4S booked 500 units at $19.99, with ▲ 0.0% MoM change. On the growth side, B09NQNT4YT leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0BNFH112C close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HSSDV4S
Spigen Rugged Armor Pro for Apple Watch 45mm/44mm Band with Case | For Apple Watch Series SE3/9/8/SE2/7/6/SE/5/4 Durable TPU Scratch Resistant Cover Strap
Price
$19.99
Rating
4.5
Reviews
57.5K
Latest month sales
B09NQNT4YT
Apple Watch Series 7 (GPS, 45mm) Green Aluminum Case with Clover Sport Band, Regular (Renewed)
Price
$128.99
Rating
3.9
Reviews
1K
Latest month sales
B0BNFH112C
Apple Watch SE (2nd Gen) (GPS + Cellular, 44mm) - Midnight Aluminum Case with Midnight Sport Band, M/L (Renewed)
Unlock to view ASIN details and product titles
Price
$133.16
Rating
4.2
Reviews
1.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this apple watch series 8 report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card