Hume Band Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hume Band sales on Amazon US totaled 23,150 units in July 2026 (▼ 28.3% vs. the prior month), generating an estimated $4,431,600 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 95.5% of unit volume and 99.6% of revenue, while a typical listing is priced at $50.34. The keyword itself pulled 26,563 Amazon queries over the same period (▼ 49.6% MoM).
Zooming out to the 12-month window ending July 2026, the hume band Top 50 moved 141,850 units and $33,861,296 in cumulative sales — an average of 11,821 units and $2,821,775 per month. Monthly throughput topped out at 32,300 units in June 2026 and dipped to 4,000 in August 2025, leaving the latest reading 478.7% higher than August 2025.
Hume Band Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.1K
▼ 28.3% MoM
Monthly Revenue 2026/07
$4.4M
▼ 36.4% MoM
Top 10 Market Share 2026/07
95.5%
Hume Band Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hume band listing on Amazon US in July 2026 is ASIN B0GTMTZF3V (Brand: Fitbit), which sold 10,000 units at $99.00 apiece — equal to 43.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 22,100 units and $4,414,223 in July 2026 — 95.5% of unit volume and 99.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hume Band' on Amazon
July 2026
Is 95.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GTMTZF3V
Google Fitbit Air Performance Loop Band - One Size - Obsidian | Only compatible with Fitbit Air, microadjustable, polyester, nylon, and elastane yarn band, workout-friendly
10K
▲ 0.0%vs. prior month
$999.9K
latest month
12-month trend
B0DY2SWV16
WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
6K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B0DY2PB7RB
WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
4K
▼ 33.3%vs. prior month
$1.4M
latest month
12-month trend
B0GRK9KZ2P
Oura Ring 5 Smart Ring - Gold - Size 8 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
1K
▼ 66.7%vs. prior month
$499K
latest month
12-month trend
B0GCMR8RNV
SOUYIE Smart Bracelet for Men Women, 24/7 Health Activity Fitness Trackers | Screenless, Sleep Tracker, 24/7 Heart Rate/Blood Pressure/SpO2/HRV/Stress Monitor, 170+ Sports Modes, 1ATM, Free APP, 2 Bands
300
▲ 0.0%vs. prior month
$31.4K
latest month
12-month trend
B0GYJCXZ6V
Compatible with Hume Band Charger 1.0, Fast Safe Charging Case with USB-A | Travel Portable Charger Replacement Cable Accessories Charging Dock Station for Hume Health Band 1.0
300
▼ 40.0%vs. prior month
$3.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hume Band Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fitbit is the best-performing hume band brand in July 2026, moving 10,000 units across 1 ASIN for 45.2% of Top 10 volume. WHOOP follows with 10,000 units (45.2%), ahead of OURA on 1,000 units (4.5%).
With 8 brands splitting the Top 10 and 95.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $99.00 to $499.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fitbit
1 ASIN in Top 10
45.2%
Units
10K
Revenue
$999.9K
Avg. price
$99.00
B0GTMTZF3V
$99.00·★4.3·1.8K revsGoogle Fitbit Air Performance Loop Band - One Size - Obsidian | Only compatible with Fitbit Air, microadjustable, polyester, nylon, and elastane yarn band, workout-friendly
Units sold10K
WHOOP
2 ASINs in Top 10
45.2%
Units
10K
Revenue
$2.9M
Avg. price
$299.00
B0DY2SWV16
$239.00·★4.4·2.4K revsWHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
Units sold6KB0DY2PB7RB
$359.00·★4.0·1.4K revsWHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
Units sold4K
OURA
1 ASIN in Top 10
4.5%
Units
1K
Revenue
$499K
Avg. price
$499.00
B0GRK9KZ2P
$499.00·★4.4·1.7K revsOura Ring 5 Smart Ring - Gold - Size 8 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold1K
Trending Hume Band Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GD23SCR1 booked 100 units at $5.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GD23SCR1
Bicep Bands Compatible with Hume Band, Nylon Loop Replacement Strap, Soft Breathable Adjustable Sport Wrist/Arm/Ankle Band for Fitness Tracker & Activity Monitor
Price
$5.99
Rating
3.9
Reviews
34
Latest month sales
B0GK66DGZS
Herz P1 Smart Band Bracelet - Health Wristband Fitness Tracker for Heart Rate, Sleep, Stress, Track Steps, Activity & Body Temperature, 30 Days Battery, Subscription Free App, 1ATM Water Resistant
Price
$59.99
Rating
3.1
Reviews
70
Latest month sales
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