Dog Breath Freshener Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dog Breath Freshener sales on Amazon US totaled 359,000 units in July 2026 (▼ 8.4% vs. the prior month), generating an estimated $7,162,170 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.8% of unit volume and 34.0% of revenue, while a typical listing is priced at $19.96. The keyword itself pulled 30,427 Amazon queries over the same period (▲ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the dog breath freshener Top 50 moved 4,029,300 units and $80,402,522 in cumulative sales — an average of 335,775 units and $6,700,210 per month. Monthly throughput topped out at 391,800 units in June 2026 and dipped to 229,700 in May 2026, leaving the latest reading 5.4% higher than August 2025.
Dog Breath Freshener Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
359K
▼ 8.4% MoM
Monthly Revenue 2026/07
$7.2M
▼ 8.2% MoM
Top 10 Market Share 2026/07
41.8%
Dog Breath Freshener Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dog breath freshener listing on Amazon US in July 2026 is ASIN B07NJLMDNQ (Brand: Pedigree), which sold 30,000 units at $16.98 apiece — equal to 8.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $2,438,300 in July 2026 — 41.8% of unit volume and 34.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dog Breath Freshener' on Amazon
July 2026
Is 41.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07NJLMDNQ
Pedigree Dentastix Large Breed Dental Dog Treats, Fresh, 36 Count | Triple action dental care, reduces tartar, cleans teeth, freshens breath, for dogs 40+ lbs, no added sugar/fillers
30K
▲ 50.0%vs. prior month
$408.6K
latest month
12-month trend
B000KAHPZ8
Greenies Teenie Original Natural Dental Dog Treats, Chicken, 43 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
20K
▲ 0.0%vs. prior month
$359.2K
latest month
12-month trend
B06XKJNFXX
Vet's Best Dog Toothpaste & Toothbrush Dental Care Kit, With Brush 3.5 oz | Enzymatic Toothpaste for Dogs, Toothbrush & Finger Brush Included, Helps Remove Plaque & Freshen Dog Breath, Vet Formulated
20K
▲ 0.0%vs. prior month
$243.6K
latest month
12-month trend
B08CWY3TLW
Oxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy, Just Add to Water! Vet Recommended 16 oz.
20K
▲ 0.0%vs. prior month
$379K
latest month
12-month trend
B08GV5HRQT
Shameless Pets Blueberry & Mint Dental Chews for Dogs, 8 Chews
10K
▼ 50.0%vs. prior month
$86.8K
latest month
12-month trend
B013NUFA62
ProDen PlaqueOff Powder for Dogs - Dog Tartar and Plaque Remover - 60g | VOHC Accepted Dental Powder for Pet Oral Care - Supports Fresher Breath and Dental Hygiene - 100% Natural Kelp Formula
10K
▲ 0.0%vs. prior month
$249.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dog Breath Freshener Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pedigree is the best-performing dog breath freshener brand in July 2026, moving 30,000 units across 1 ASIN for 20.0% of Top 10 volume. Greenies follows with 20,000 units (13.3%), ahead of Vet's Best on 20,000 units (13.3%).
Volume is spread across 9 brands, with the top three holding 46.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.18 to $16.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pedigree
1 ASIN in Top 10
20.0%
Units
30K
Revenue
$408.6K
Avg. price
$16.98
B07NJLMDNQ
$16.98·★4.8·22.1K revsPedigree Dentastix Large Breed Dental Dog Treats, Fresh, 36 Count | Triple action dental care, reduces tartar, cleans teeth, freshens breath, for dogs 40+ lbs, no added sugar/fillers
Units sold30K
Greenies
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$359.2K
Avg. price
$13.99
B000KAHPZ8
$13.99·★4.8·75.5K revsGreenies Teenie Original Natural Dental Dog Treats, Chicken, 43 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
Units sold20K
Vet's Best
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$243.6K
Avg. price
$12.18
B06XKJNFXX
$12.18·★4.4·49.9K revsVet's Best Dog Toothpaste & Toothbrush Dental Care Kit, With Brush 3.5 oz | Enzymatic Toothpaste for Dogs, Toothbrush & Finger Brush Included, Helps Remove Plaque & Freshen Dog Breath, Vet Formulated
Units sold20K
Trending Dog Breath Freshener Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B076YLYVW8 booked 10K units at $9.94, with ▲ 0.0% MoM change. On the growth side, B07NJLMDNQ leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B0FKTR2SQS close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B076YLYVW8
Minties Dog Dental Bone Treats, Tiny/Small Dental Dog Treats, 16 Ounces, Cleans Teeth, Fight Bad Breath, Removes Plaque and Tartar, 40 Count
Price
$9.94
Rating
4.4
Reviews
9.7K
Latest month sales
B07NJLMDNQ
Pedigree Dentastix Large Breed Dental Dog Treats, Fresh, 36 Count | Triple action dental care, reduces tartar, cleans teeth, freshens breath, for dogs 40+ lbs, no added sugar/fillers
Price
$16.98
Rating
4.8
Reviews
22.1K
Latest month sales
B0FKTR2SQS
Dental Fresh Advanced Plaque & Tartar Water Additive for Dogs & Cats, 17 oz | Flavorless formula helps reduce plaque and tartar while supporting cleaner teeth and fresher breath
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.3
Reviews
25.3K
Latest month sales
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