Food Coloring Liquid Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Food Coloring Liquid sales on Amazon US totaled 74,000 units in July 2026 (▼ 8.8% vs. the prior month), generating an estimated $755,752 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.8% of unit volume and 41.9% of revenue, while a typical listing is priced at $12.59. The keyword itself pulled 16,299 Amazon queries over the same period (▼ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the food coloring liquid Top 50 moved 979,600 units and $9,757,616 in cumulative sales — an average of 81,633 units and $813,135 per month. Monthly throughput topped out at 129,000 units in December 2025 and dipped to 44,400 in May 2026, leaving the latest reading 23.6% higher than August 2025.
Food Coloring Liquid Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
74K
▼ 8.8% MoM
Monthly Revenue 2026/07
$755.8K
▼ 18.8% MoM
Top 10 Market Share 2026/07
56.8%
Food Coloring Liquid Market Share & Sales Concentration on Amazon US — July 2026
The most-sold food coloring liquid listing on Amazon US in July 2026 is ASIN B08CYBKJX4 (Brand: Amazon Grocery), which sold 10,000 units at $3.14 apiece — equal to 13.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 42,000 units and $316,820 in July 2026 — 56.8% of unit volume and 41.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Food Coloring Liquid' on Amazon
July 2026
Is 56.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08CYBKJX4
Amazon Grocery, Assorted Food Coloring, Contains Red, Blue, Green, Yellow Bottles, 1.2 Fl Oz
10K
▲ 0.0%vs. prior month
$33K
latest month
12-month trend
B0B6C25MWY
Food Coloring Set - 12 Color Food Grade Vibrant Food Dye Tasteless Liquid Color for Cake Decorating, Baking, Easter Egg, Icing, Fondant, Cooking, Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles
6K
▲ 20.0%vs. prior month
$56.8K
latest month
12-month trend
B0DP9D6PBX
Oil Based Food Coloring for Chocolate Rainbow Oil Edible Food Dye Set for Halloween Baking Royal Icing Cookie Supplies Gluten Free 7x6ml Food Grade Food Color Kit, 0.25 Fl. Oz/Bottles
5K
▲ 25.0%vs. prior month
$38.1K
latest month
12-month trend
B01E6OLE64
Watkins Assorted Food Coloring, 1 Each Red, Yellow, Green, Blue, Total Four 0.3 oz bottles, 4 Count (Pack of 1)
4K
▼ 33.3%vs. prior month
$29.9K
latest month
12-month trend
B07G2Z6CLG
365 by Whole Foods Market, Plant-Based Food Coloring (Red, Yellow, Green & Blue Bottles), GLuten-Free, 0.3 Fl Oz Each, 1.2 Fl Oz Total
4K
▲ 0.0%vs. prior month
$22.3K
latest month
12-month trend
B0B591N59Y
Food Coloring for Baking - 26 Vibrant Cake Coloring Liquid Set for Dessert Decorating, Food Grade Food Dye for Icing,Fondant,Cookies,Easter Egg,Making DIY Supplies Kit- 0.25 Fl. oz/Bottles
4K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Food Coloring Liquid Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cherrysea is the best-performing food coloring liquid brand in July 2026, moving 15,000 units across 3 ASINs for 35.7% of Top 10 volume. Amazon Grocery follows with 12,000 units (28.6%), ahead of Watkins on 4,000 units (9.5%).
With 7 brands splitting the Top 10 and 73.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.75 to $9.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cherrysea
3 ASINs in Top 10
35.7%
Units
15K
Revenue
$134.9K
Avg. price
$9.32
B0B6C25MWY
$9.99·★4.5·6.1K revsFood Coloring Set - 12 Color Food Grade Vibrant Food Dye Tasteless Liquid Color for Cake Decorating, Baking, Easter Egg, Icing, Fondant, Cooking, Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles
Units sold6KB0DP9D6PBX
$7.99·★4.2·1.5K revsOil Based Food Coloring for Chocolate Rainbow Oil Edible Food Dye Set for Halloween Baking Royal Icing Cookie Supplies Gluten Free 7x6ml Food Grade Food Color Kit, 0.25 Fl. Oz/Bottles
Units sold5KB0B591N59Y
$9.99·★4.4·4.6K revsFood Coloring for Baking - 26 Vibrant Cake Coloring Liquid Set for Dessert Decorating, Food Grade Food Dye for Icing,Fondant,Cookies,Easter Egg,Making DIY Supplies Kit- 0.25 Fl. oz/Bottles
Units sold4K
Amazon Grocery
2 ASINs in Top 10
28.6%
Units
12K
Revenue
$37.7K
Avg. price
$2.75
B08CYBKJX4
$3.14·★4.7·5.9K revsAmazon Grocery, Assorted Food Coloring, Contains Red, Blue, Green, Yellow Bottles, 1.2 Fl Oz
Units sold10KB08CYCZHV9
$2.37·★4.7·1.9K revsAmazon Grocery, Red Food Coloring, 1 Fl Oz
Units sold2K
Watkins
1 ASIN in Top 10
9.5%
Units
4K
Revenue
$29.9K
Avg. price
$7.58
B01E6OLE64
$7.58·★4.4·13.3K revsWatkins Assorted Food Coloring, 1 Each Red, Yellow, Green, Blue, Total Four 0.3 oz bottles, 4 Count (Pack of 1)
Units sold4K
Trending Food Coloring Liquid Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BP7B6946 booked 2K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0D2W1V2WH leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B072K6B1CN close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BP7B6946
Oil Based Food Coloring for Chocolate 20 Colors .25 Fl Oz Bottles Food Grade Edible Dye for Baking Candy Melts
Price
$14.99
Rating
4.0
Reviews
1.2K
Latest month sales
B0D2W1V2WH
Food Coloring Liquid - 6 Colors x 20 ml Water-Based Concentrated Food Dye for Slime, Baking, Icing, Cake Decorating & Easter Eggs
Price
$9.99
Rating
4.6
Reviews
336
Latest month sales
B072K6B1CN
Chefmaster - Neon Liqua-Gel Food Coloring - Fade Resistant - 6 Pack of 20ml Bottles - Stunning Vivid Colors with Lightweight and Easy-To-Blend Formula
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.7
Reviews
841
Latest month sales
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