Natural Food Coloring Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Natural Food Coloring sales on Amazon US totaled 86,400 units in July 2026 (▼ 2.8% vs. the prior month), generating an estimated $860,919 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.5% of unit volume and 46.3% of revenue, while a typical listing is priced at $13.93. The keyword itself pulled 13,256 Amazon queries over the same period (▼ 10.0% MoM).
Zooming out to the 12-month window ending July 2026, the natural food coloring Top 50 moved 1,100,400 units and $10,962,077 in cumulative sales — an average of 91,700 units and $913,506 per month. Monthly throughput topped out at 141,400 units in December 2025 and dipped to 49,950 in May 2026, leaving the latest reading 21.7% higher than August 2025.
Natural Food Coloring Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
86.4K
▼ 2.8% MoM
Monthly Revenue 2026/07
$860.9K
▼ 19.1% MoM
Top 10 Market Share 2026/07
62.5%
Natural Food Coloring Market Share & Sales Concentration on Amazon US — July 2026
The most-sold natural food coloring listing on Amazon US in July 2026 is ASIN B08CYBKJX4 (Brand: Amazon Grocery), which sold 10,000 units at $3.14 apiece — equal to 11.6% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 54,000 units and $398,780 in July 2026 — 62.5% of unit volume and 46.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Natural Food Coloring' on Amazon
July 2026
Is 62.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08CYBKJX4
Amazon Grocery, Assorted Food Coloring, Contains Red, Blue, Green, Yellow Bottles, 1.2 Fl Oz
10K
▲ 0.0%vs. prior month
$33K
latest month
12-month trend
B07FW8RG3Q
365 by Whole Foods Market Rainbow Sprinkles, Vegan, 2.75 Ounce
9K
▲ 350.0%vs. prior month
$26.8K
latest month
12-month trend
B0B6C25MWY
Food Coloring Set - 12 Color Food Grade Vibrant Food Dye Tasteless Liquid Color for Cake Decorating, Baking, Easter Egg, Icing, Fondant, Cooking, Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles
6K
▲ 20.0%vs. prior month
$56.8K
latest month
12-month trend
B0D1D5WM3G
Black Cocoa Powder (8 oz) Bake the Darkest Chocolate Baked Goods, Achieve Rich Chocolate Flavor, Natural Substitute for Black Food Coloring, Dutch-Processed Cocoa Powder, Unsweetened, Extra Dark, Fair Trade Certified
5K
▲ 0.0%vs. prior month
$65.9K
latest month
12-month trend
B0DP9D6PBX
Oil Based Food Coloring for Chocolate Rainbow Oil Edible Food Dye Set for Halloween Baking Royal Icing Cookie Supplies Gluten Free 7x6ml Food Grade Food Color Kit, 0.25 Fl. Oz/Bottles
5K
▲ 25.0%vs. prior month
$38.1K
latest month
12-month trend
B01E6OLE64
Watkins Assorted Food Coloring, 1 Each Red, Yellow, Green, Blue, Total Four 0.3 oz bottles, 4 Count (Pack of 1)
4K
▼ 33.3%vs. prior month
$29.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Natural Food Coloring Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cherrysea is the best-performing natural food coloring brand in July 2026, moving 15,000 units across 3 ASINs for 27.8% of Top 10 volume. 365 by Whole Foods Market follows with 13,000 units (24.1%), ahead of Amazon Grocery on 10,000 units (18.5%).
With 7 brands splitting the Top 10 and 70.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.14 to $9.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cherrysea
3 ASINs in Top 10
27.8%
Units
15K
Revenue
$134.9K
Avg. price
$9.32
B0B6C25MWY
$9.99·★4.5·6.1K revsFood Coloring Set - 12 Color Food Grade Vibrant Food Dye Tasteless Liquid Color for Cake Decorating, Baking, Easter Egg, Icing, Fondant, Cooking, Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles
Units sold6KB0DP9D6PBX
$7.99·★4.2·1.5K revsOil Based Food Coloring for Chocolate Rainbow Oil Edible Food Dye Set for Halloween Baking Royal Icing Cookie Supplies Gluten Free 7x6ml Food Grade Food Color Kit, 0.25 Fl. Oz/Bottles
Units sold5KB0B591N59Y
$9.99·★4.4·4.6K revsFood Coloring for Baking - 26 Vibrant Cake Coloring Liquid Set for Dessert Decorating, Food Grade Food Dye for Icing,Fondant,Cookies,Easter Egg,Making DIY Supplies Kit- 0.25 Fl. oz/Bottles
Units sold4K
365 by Whole Foods Market
2 ASINs in Top 10
24.1%
Units
13K
Revenue
$49.1K
Avg. price
$4.29
B07FW8RG3Q
$2.99·★4.7·4.6K revs365 by Whole Foods Market Rainbow Sprinkles, Vegan, 2.75 Ounce
Units sold9KB07G2Z6CLG
$5.58·★4.3·2.2K revs365 by Whole Foods Market, Plant-Based Food Coloring (Red, Yellow, Green & Blue Bottles), GLuten-Free, 0.3 Fl Oz Each, 1.2 Fl Oz Total
Units sold4K
Amazon Grocery
1 ASIN in Top 10
18.5%
Units
10K
Revenue
$33K
Avg. price
$3.14
B08CYBKJX4
$3.14·★4.7·5.9K revsAmazon Grocery, Assorted Food Coloring, Contains Red, Blue, Green, Yellow Bottles, 1.2 Fl Oz
Units sold10K
Trending Natural Food Coloring Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07FW8RG3Q booked 9K units at $2.99, with ▲ 350.0% MoM change. On the growth side, B0C443RMRB leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B072K6B1CN close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FW8RG3Q
365 by Whole Foods Market Rainbow Sprinkles, Vegan, 2.75 Ounce
Price
$2.99
Rating
4.7
Reviews
4.6K
Latest month sales
B0C443RMRB
Color Kitchen Natural Food Coloring For Baking, Dye Free Food Coloring Powder, Food Dye Non Toxic Plant Based Rainbow Set, Vegan Gluten Free Non GMO Kosher, 6 Color Pack
Price
$14.99
Rating
4.4
Reviews
802
Latest month sales
B072K6B1CN
Chefmaster - Neon Liqua-Gel Food Coloring - Fade Resistant - 6 Pack of 20ml Bottles - Stunning Vivid Colors with Lightweight and Easy-To-Blend Formula
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.7
Reviews
841
Latest month sales
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