Coconut Sugar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

365 by Whole Foods Market is the best-performing coconut sugar brand in July 2026, moving 48,000 units across 4 ASINs for 36.1% of Top 10 volume. Amazon Saver follows with 20,000 units (15.0%), ahead of Amazon Grocery on 20,000 units (15.0%).

With 7 brands splitting the Top 10 and 66.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.07 to $4.36, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00PRGU6BA booked 8K units at $7.72, with ▲ 60.0% MoM change. On the growth side, B01I0KG4VK leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0G2FDZ5R7 close behind at ▲ 100.0% MoM on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.