Folgers Instant Coffee Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Folgers Instant Coffee sales on Amazon US totaled 367,900 units in July 2026 (▲ 0.2% vs. the prior month), generating an estimated $6,773,981 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.8% of unit volume and 54.6% of revenue, while a typical listing is priced at $18.64. The keyword itself pulled 16,327 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the folgers instant coffee Top 50 moved 3,546,900 units and $64,006,949 in cumulative sales — an average of 295,575 units and $5,333,912 per month. Monthly throughput topped out at 367,900 units in July 2026 and dipped to 207,000 in October 2025, leaving the latest reading 43.0% higher than August 2025.
Folgers Instant Coffee Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
367.9K
▲ 0.2% MoM
Monthly Revenue 2026/07
$6.8M
▼ 3.1% MoM
Top 10 Market Share 2026/07
59.8%
Folgers Instant Coffee Market Share & Sales Concentration on Amazon US — July 2026
The most-sold folgers instant coffee listing on Amazon US in July 2026 is ASIN B0CS12LZLS (Brand: Nescafe), which sold 50,000 units at $9.49 apiece — equal to 13.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $3,697,100 in July 2026 — 59.8% of unit volume and 54.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Folgers Instant Coffee' on Amazon
July 2026
Is 59.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CS12LZLS
NESCAFÉ Gold Espresso Blonde Instant Coffee, 3.5 oz Jar | Blonde roast instant espresso; single 3.5 oz (100 g) jar
50K
▲ 0.0%vs. prior month
$506K
latest month
12-month trend
B00MB2WJTU
Coffee Mate Original Powder Creamer, 35.3 Oz | Powdered coffee creamer; original; 35.3 oz canister
40K
▲ 33.3%vs. prior month
$193.6K
latest month
12-month trend
B0FSGHP1FC
RYZE Organic Mushroom Coffee, Medium Roast, Adaptogenic Blend, 30 Servings | 6 Adaptogenic Mushrooms like Lion's Mane, Turkey Tail & Cordyceps, Supports Energy, Focus & Immunity, Gluten Free, Vegan
40K
▼ 20.0%vs. prior month
$1.8M
latest month
12-month trend
B0CXYYWL6G
Maxwell House Ground Coffee, Original Roast, 27.5 oz Canister | Smooth & Rich Medium Roast Coffee, Full-Bodied Flavor, Rich Aroma, Roasted in the USA Since 1892, Certified Kosher
20K
▲ 0.0%vs. prior month
$275K
latest month
12-month trend
B01LB1J9BW
Folgers Classic Roast Instant Coffee, 8 Oz. Jar
20K
▲ 100.0%vs. prior month
$149.6K
latest month
12-month trend
B00284TR82
International Delight, French Vanilla, Single-Serve Coffee Creamers, 192 Count (Pack of 1), Shelf Stable Non-Dairy Flavored Coffee Creamer, Great for Home Use, Offices, Parties or Group Events
10K
▲ 0.0%vs. prior month
$159.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Folgers Instant Coffee Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nescafe is the best-performing folgers instant coffee brand in July 2026, moving 60,000 units across 2 ASINs for 27.3% of Top 10 volume. Coffee Mate follows with 50,000 units (22.7%), ahead of RYZE SUPERFOODS on 40,000 units (18.2%).
With 7 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.11 to $44.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nescafe
2 ASINs in Top 10
27.3%
Units
60K
Revenue
$643.7K
Avg. price
$11.11
B0CS12LZLS
$9.49·★4.8·7.6K revsNESCAFÉ Gold Espresso Blonde Instant Coffee, 3.5 oz Jar | Blonde roast instant espresso; single 3.5 oz (100 g) jar
Units sold50KB00CJ8IUQ2
$12.72·★4.6·9.7K revsNESCAFÉ Clasico Dark Roast Instant Coffee, 10.5 oz Jar | Smooth dark roast instant coffee; single 10.5 oz jar
Units sold10K
Coffee Mate
2 ASINs in Top 10
22.7%
Units
50K
Revenue
$393.4K
Avg. price
$12.94
B00MB2WJTU
$6.98·★4.8·26.6K revsCoffee Mate Original Powder Creamer, 35.3 Oz | Powdered coffee creamer; original; 35.3 oz canister
Units sold40KB092C78F5T
$18.90·★4.8·6.2K revsNestle Coffee mate Coffee Creamer, Original, Non Dairy Powder Creamer, 56 oz Bulk Pack (Pack of 2)
Units sold10K
RYZE SUPERFOODS
1 ASIN in Top 10
18.2%
Units
40K
Revenue
$1.8M
Avg. price
$44.99
B0FSGHP1FC
$44.99·★4.3·7.2K revsRYZE Organic Mushroom Coffee, Medium Roast, Adaptogenic Blend, 30 Servings | 6 Adaptogenic Mushrooms like Lion's Mane, Turkey Tail & Cordyceps, Supports Energy, Focus & Immunity, Gluten Free, Vegan
Units sold40K
Trending Folgers Instant Coffee Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DF49LTJ6 leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B003TRRCO8 close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DF49LTJ6
Folgers Classic Roast Coffee, Medium Roast, Keurig K-Cup Pods, 60 Count | 6 (10 count) boxes, Compatible with Keurig coffee makers
Price
$37.37
Rating
4.8
Reviews
341
Latest month sales
B003TRRCO8
Folgers Classic Roast Medium Roast Ground Coffee, 40- .9 Ounce Filter Packs
Price
$34.61
Rating
4.6
Reviews
334
Latest month sales
B01LB1J9BW
Folgers Classic Roast Instant Coffee, 8 Oz. Jar
Unlock to view ASIN details and product titles
Price
$2.89
Rating
4.7
Reviews
30.4K
Latest month sales
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