Folgers Coffee Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Folgers Coffee sales on Amazon US totaled 263,000 units in July 2026 (▲ 6.9% vs. the prior month), generating an estimated $6,052,251 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.4% of unit volume and 60.7% of revenue, while a typical listing is priced at $28.56. The keyword itself pulled 32,607 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the folgers coffee Top 50 moved 2,687,800 units and $60,408,123 in cumulative sales — an average of 223,983 units and $5,034,010 per month. Monthly throughput topped out at 266,100 units in November 2025 and dipped to 147,900 in May 2026, leaving the latest reading 47.3% higher than August 2025.
Folgers Coffee Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
263K
▲ 6.9% MoM
Monthly Revenue 2026/07
$6.1M
▲ 5.7% MoM
Top 10 Market Share 2026/07
68.4%
Folgers Coffee Market Share & Sales Concentration on Amazon US — July 2026
The most-sold folgers coffee listing on Amazon US in July 2026 is ASIN B07C1YFV6D (Brand: Dunkin' Donuts), which sold 40,000 units at $22.96 apiece — equal to 15.2% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $3,674,800 in July 2026 — 68.4% of unit volume and 60.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Folgers Coffee' on Amazon
July 2026
Is 68.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07C1YFV6D
Dunkin’ Original Blend Medium Roast Ground Coffee, 30 Oz. Canister | Made with Arabica beans, rich & smooth flavor, stay-fresh coffee canister, easy-drinking medium roast, great hot or iced
40K
▲ 0.0%vs. prior month
$754K
latest month
12-month trend
B08DBYJKVW
McCafe Premium Roast Coffee, Keurig Single Serve K-Cup Pods, Medium Roast, 96 Count
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0CXYYWL6G
Maxwell House Ground Coffee, Original Roast, 27.5 oz Canister | Smooth & Rich Medium Roast Coffee, Full-Bodied Flavor, Rich Aroma, Roasted in the USA Since 1892, Certified Kosher
20K
▲ 0.0%vs. prior month
$275K
latest month
12-month trend
B01LB1J9BW
Folgers Classic Roast Instant Coffee, 8 Oz. Jar
20K
▲ 100.0%vs. prior month
$149.6K
latest month
12-month trend
B072MQ5BRX
Amazon Fresh, Colombia Ground Coffee, Medium Roast, 32 Oz
20K
▼ 33.3%vs. prior month
$342K
latest month
12-month trend
B01N78SACR
McCafe Premium Roast, Medium Roast Ground Coffee, 30 oz Canister
10K
▲ 0.0%vs. prior month
$215.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Folgers Coffee Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAXWELL HOUSE is the best-performing folgers coffee brand in July 2026, moving 50,000 units across 4 ASINs for 27.8% of Top 10 volume. Dunkin' Donuts follows with 40,000 units (22.2%), ahead of McCafe on 40,000 units (22.2%).
With 6 brands splitting the Top 10 and 72.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.71 to $33.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAXWELL HOUSE
4 ASINs in Top 10
27.8%
Units
50K
Revenue
$717K
Avg. price
$14.71
B0CXYYWL6G
$13.66·★4.7·23.6K revsMaxwell House Ground Coffee, Original Roast, 27.5 oz Canister | Smooth & Rich Medium Roast Coffee, Full-Bodied Flavor, Rich Aroma, Roasted in the USA Since 1892, Certified Kosher
Units sold20KB01LXFWK36
$12.57·★4.7·5.5K revsMaxwell House Ground Coffee, Smooth Bold Dark Roast, 26.7 oz Canister | Strong & Full-Bodied Dark Roast Coffee, Smooth, Rich Aroma, Roasted in the USA Since 1892, Certified Kosher
Units sold10KB01M01NVSS
$13.97·★4.7·6.7K revsMAXWELL HOUSE Ground Coffee, Half Caff Original Medium Roast, 25.6 oz | Half Caff Medium Roast Coffee, Smooth & Rich, Full-Bodied Flavor, Rich Aroma, Roasted in the USA Since 1892, Kosher
Units sold10KB0DNR8KLZL
$18.64·★4.8·2.3K revsMaxwell House Ground Coffee, Original Roast, 33.1 oz Canister
Units sold10K
Dunkin' Donuts
1 ASIN in Top 10
22.2%
Units
40K
Revenue
$754K
Avg. price
$22.96
B07C1YFV6D
$22.96·★4.8·11.3K revsDunkin’ Original Blend Medium Roast Ground Coffee, 30 Oz. Canister | Made with Arabica beans, rich & smooth flavor, stay-fresh coffee canister, easy-drinking medium roast, great hot or iced
Units sold40K
McCafe
2 ASINs in Top 10
22.2%
Units
40K
Revenue
$1.6M
Avg. price
$33.48
B08DBYJKVW
$45.00·★4.7·8.8K revsMcCafe Premium Roast Coffee, Keurig Single Serve K-Cup Pods, Medium Roast, 96 Count
Units sold30KB01N78SACR
$21.96·★4.7·13.6K revsMcCafe Premium Roast, Medium Roast Ground Coffee, 30 oz Canister
Units sold10K
Trending Folgers Coffee Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DNR8KLZL booked 10K units at $18.64, with ▲ 100.0% MoM change. On the growth side, B0DF49LTJ6 leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B003TRRCO8 close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DNR8KLZL
Maxwell House Ground Coffee, Original Roast, 33.1 oz Canister
Price
$18.64
Rating
4.8
Reviews
2.3K
Latest month sales
B0DF49LTJ6
Folgers Classic Roast Coffee, Medium Roast, Keurig K-Cup Pods, 60 Count | 6 (10 count) boxes, Compatible with Keurig coffee makers
Price
$37.37
Rating
4.7
Reviews
293
Latest month sales
B003TRRCO8
Folgers Classic Roast Medium Roast Ground Coffee, 40- .9 Ounce Filter Packs
Unlock to view ASIN details and product titles
Price
$36.45
Rating
4.6
Reviews
332
Latest month sales
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