Maxwell House Coffee Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maxwell House Coffee sales on Amazon US totaled 340,500 units in July 2026 (▲ 5.0% vs. the prior month), generating an estimated $6,968,412 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.7% of unit volume and 63.0% of revenue, while a typical listing is priced at $22.95. The keyword itself pulled 40,105 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the maxwell house coffee Top 50 moved 3,571,800 units and $77,901,026 in cumulative sales — an average of 297,650 units and $6,491,752 per month. Monthly throughput topped out at 340,500 units in July 2026 and dipped to 193,500 in May 2026, leaving the latest reading 27.3% higher than August 2025.
Maxwell House Coffee Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
340.5K
▲ 5.0% MoM
Monthly Revenue 2026/07
$7M
▲ 0.4% MoM
Top 10 Market Share 2026/07
58.7%
Maxwell House Coffee Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maxwell house coffee listing on Amazon US in July 2026 is ASIN B00MB2WJTU (Brand: Coffee Mate), which sold 40,000 units at $6.98 apiece — equal to 11.7% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $4,390,400 in July 2026 — 58.7% of unit volume and 63.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maxwell House Coffee' on Amazon
July 2026
Is 58.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MB2WJTU
Coffee Mate Original Powder Creamer, 35.3 Oz | Powdered coffee creamer; original; 35.3 oz canister
40K
▲ 33.3%vs. prior month
$193.6K
latest month
12-month trend
B07C1YFV6D
Dunkin’ Original Blend Medium Roast Ground Coffee, 30 Oz. Canister | Made with Arabica beans, rich & smooth flavor, stay-fresh coffee canister, easy-drinking medium roast, great hot or iced
40K
▲ 0.0%vs. prior month
$754K
latest month
12-month trend
B08DBYJKVW
McCafe Premium Roast Coffee, Keurig Single Serve K-Cup Pods, Medium Roast, 96 Count
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0CXYYWL6G
Maxwell House Ground Coffee, Original Roast, 27.5 oz Canister | Smooth & Rich Medium Roast Coffee, Full-Bodied Flavor, Rich Aroma, Roasted in the USA Since 1892, Certified Kosher
20K
▲ 0.0%vs. prior month
$275K
latest month
12-month trend
B00NLVFO2O
Maxwell House K-Cup® Coffee Pods, 84 ct Box, House Blend Medium Roast | Full-Flavored & Lively Medium Roast Coffee Pods, Smooth & Delicious, Rich Aroma, Compatible with All Keurig Brewers
20K
▲ 100.0%vs. prior month
$813K
latest month
12-month trend
B00N0JIACS
Two Rivers Coffee Flavored Coffee Pods Compatible with Keurig K Cup Brewers, Assorted Variety Pack Flavored Coffee, 40 Count
10K
▼ 50.0%vs. prior month
$219.5K
latest month
12-month trend
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Best Maxwell House Coffee Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAXWELL HOUSE is the best-performing maxwell house coffee brand in July 2026, moving 80,000 units across 6 ASINs for 40.0% of Top 10 volume. Coffee Mate follows with 40,000 units (20.0%), ahead of Dunkin' Donuts on 40,000 units (20.0%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.98 to $22.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAXWELL HOUSE
6 ASINs in Top 10
40.0%
Units
80K
Revenue
$1.8M
Avg. price
$21.87
B0CXYYWL6G
$13.66·★4.7·23.6K revsMaxwell House Ground Coffee, Original Roast, 27.5 oz Canister | Smooth & Rich Medium Roast Coffee, Full-Bodied Flavor, Rich Aroma, Roasted in the USA Since 1892, Certified Kosher
Units sold20KB00NLVFO2O
$37.78·★4.7·30.3K revsMaxwell House K-Cup® Coffee Pods, 84 ct Box, House Blend Medium Roast | Full-Flavored & Lively Medium Roast Coffee Pods, Smooth & Delicious, Rich Aroma, Compatible with All Keurig Brewers
Units sold20KB00522VKWI
$7.97·★4.6·9.4K revsMaxwell House Instant Coffee, Original Roast, 8 oz Jar | Classic & Rich Instant Coffee, Smooth & Delicious, No Brewer Required, Roasted in the USA Since 1892, Certified Kosher
Units sold10KB01LXFWK36
$12.57·★4.7·5.5K revsMaxwell House Ground Coffee, Smooth Bold Dark Roast, 26.7 oz Canister | Strong & Full-Bodied Dark Roast Coffee, Smooth, Rich Aroma, Roasted in the USA Since 1892, Certified Kosher
Units sold10KB01M01NVSS
$13.97·★4.7·6.7K revsMAXWELL HOUSE Ground Coffee, Half Caff Original Medium Roast, 25.6 oz | Half Caff Medium Roast Coffee, Smooth & Rich, Full-Bodied Flavor, Rich Aroma, Roasted in the USA Since 1892, Kosher
Units sold10KB01MXRCTIH
$45.29·★4.7·21.9K revsMAXWELL HOUSE K-Cup Coffee Pods, 84 ct Box, Breakfast Blend Mild Roast | Bright & Flavorful Mild Roast Coffee Pods, Smooth & Delicious, Rich Aroma, Compatible with All Keurig Brewers, Kosher
Units sold10K
Coffee Mate
1 ASIN in Top 10
20.0%
Units
40K
Revenue
$193.6K
Avg. price
$6.98
B00MB2WJTU
$6.98·★4.8·26.5K revsCoffee Mate Original Powder Creamer, 35.3 Oz | Powdered coffee creamer; original; 35.3 oz canister
Units sold40K
Dunkin' Donuts
1 ASIN in Top 10
20.0%
Units
40K
Revenue
$754K
Avg. price
$22.96
B07C1YFV6D
$22.96·★4.8·11.3K revsDunkin’ Original Blend Medium Roast Ground Coffee, 30 Oz. Canister | Made with Arabica beans, rich & smooth flavor, stay-fresh coffee canister, easy-drinking medium roast, great hot or iced
Units sold40K
Trending Maxwell House Coffee Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01LWSGCW0 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0FC9W8MSB close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LWSGCW0
MAXWELL HOUSE Ground Coffee, Master Blend Mild Roast, 26.8 oz Canister | Bright & Balanced Mild Roast Coffee, Smooth & Delicious, Rich Aroma, Roasted in the USA Since 1892, Certified Kosher
Price
$12.99
Rating
4.7
Reviews
8.8K
Latest month sales
B0FC9W8MSB
MAXWELL HOUSE K-Cup Coffee Pods, 10 ct Box, Original Roast Medium Roast | Smooth & Rich Medium Roast Coffee Pods, Full-Bodied Flavor, Rich Aroma, Compatible with All Keurig Brewers, Kosher
Price
$6.96
Rating
4.8
Reviews
195
Latest month sales
B00NLVFO2O
Maxwell House K-Cup® Coffee Pods, 84 ct Box, House Blend Medium Roast | Full-Flavored & Lively Medium Roast Coffee Pods, Smooth & Delicious, Rich Aroma, Compatible with All Keurig Brewers
Unlock to view ASIN details and product titles
Price
$37.78
Rating
4.7
Reviews
30.3K
Latest month sales
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