Fit Bit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Fitbit is the best-performing fit bit brand in July 2026, moving 47,000 units across 7 ASINs for 62.7% of Top 10 volume. Apple follows with 18,000 units (24.0%), ahead of Garmin on 10,000 units (13.3%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $116.28 to $269.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GTMNC3YG leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B0B6WRFY5S close behind at ▲ 300.0% MoM on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.