Coros Pace Pro Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Garmin is the best-performing coros pace pro brand in July 2026, moving 24,500 units across 7 ASINs for 89.1% of Top 10 volume. COROS follows with 2,000 units (7.3%), ahead of Amazfit on 1,000 units (3.6%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $164.00 to $236.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F38GK1QZ booked 1K units at $294.99. On the growth side, B0DK6VLR8M leads positive momentum with ▲ 300.0% MoM growth on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.