Fenix 8 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fenix 8 sales on Amazon US totaled 3,050 units in July 2026 (▼ 47.4% vs. the prior month), generating an estimated $2,183,213 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.1% of unit volume and 64.6% of revenue, while a typical listing is priced at $810.79. The keyword itself pulled 20,174 Amazon queries over the same period (▲ 9.8% MoM).
Zooming out to the 12-month window ending July 2026, the fenix 8 Top 50 moved 44,450 units and $32,002,308 in cumulative sales — an average of 3,704 units and $2,666,859 per month. Monthly throughput topped out at 9,900 units in November 2025 and dipped to 1,800 in September 2025, leaving the latest reading 56.4% higher than August 2025.
Fenix 8 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
3K
▼ 47.4% MoM
Monthly Revenue 2026/07
$2.2M
▼ 42.4% MoM
Top 10 Market Share 2026/07
72.1%
Fenix 8 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fenix 8 listing on Amazon US in July 2026 is ASIN B0BS1XZY7T (Brand: Garmin), which sold 400 units at $499.99 apiece — equal to 13.1% of every unit tracked in this report.
The Top 10 ASINs account for 2,200 units and $1,411,346 in July 2026 — 72.1% of unit volume and 64.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fenix 8' on Amazon
July 2026
Is 72.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BS1XZY7T
Garmin Forerunner® 965, Running Smartwatch, 47mm, Black/Powder Gray | Maps, Advanced Training Metrics & Recovery Insights, Maps, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
400
▼ 60.0%vs. prior month
$227.8K
latest month
12-month trend
B0BYFCZZ9F
Garmin epix Pro (Gen 2) Sapphire, High Performance Smartwatch, 51mm, Black | Premium Multisport GPS Smartwatch, AMOLED Display, Built-In Flashlight, Advanced Training Metrics & Recovery Insights
400
vs. prior month
$239.6K
latest month
12-month trend
B0BYFC6GBQ
Garmin fēnix 7X Pro Solar, Multisport GPS Smartwatch, Built-in Flashlight, Solar Charging Capability, Black
300
▼ 25.0%vs. prior month
$176.3K
latest month
12-month trend
B0CS7T3DXL
Garmin epix Pro (Gen 2) Sapphire Edition, 51mm, High Performance Smartwatch, Advanced Training Technology, Built-in Flashlight, Black (Renewed)
200
▼ 50.0%vs. prior month
$92.1K
latest month
12-month trend
B0DP5RPSTY
Spigen GlasTR EZ FIT Screen Protector for Garmin fēnix8, Fenix 8 Pro (47mm) | 9H+ tempered glass, Scratch resistance, auto-align tray, Lab-tested 100% clarity, Original touch, 2 Pack
200
▼ 50.0%vs. prior month
$3K
latest month
12-month trend
B0FPMK7KYX
Garmin Garmin fēnix® 8 Pro, 51mm, Sapphire, DLC Titanium, Black/Pebble Gray | Premium Multisport Smartwatch, inReach® Technology, AMOLED Display, Built-In Flashlight, Dive-Rated, Built-In Speakers & Mic
200
▼ 60.0%vs. prior month
$245.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fenix 8 Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Garmin is the best-performing fenix 8 brand in July 2026, moving 2,000 units across 9 ASINs for 90.9% of Top 10 volume. Spigen follows with 200 units (9.1%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $707.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Garmin
9 ASINs in Top 10
90.9%
Units
2K
Revenue
$1.4M
Avg. price
$707.32
B0BS1XZY7T
$499.99·★4.6·2K revsGarmin Forerunner® 965, Running Smartwatch, 47mm, Black/Powder Gray | Maps, Advanced Training Metrics & Recovery Insights, Maps, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Units sold400B0BYFCZZ9F
$597.00·★4.6·1.5K revsGarmin epix Pro (Gen 2) Sapphire, High Performance Smartwatch, 51mm, Black | Premium Multisport GPS Smartwatch, AMOLED Display, Built-In Flashlight, Advanced Training Metrics & Recovery Insights
Units sold400B0BYFC6GBQ
$649.95·★4.6·375 revsGarmin fēnix 7X Pro Solar, Multisport GPS Smartwatch, Built-in Flashlight, Solar Charging Capability, Black
Units sold300B0CS7T3DXL
$499.95·★4.6·96 revsGarmin epix Pro (Gen 2) Sapphire Edition, 51mm, High Performance Smartwatch, Advanced Training Technology, Built-in Flashlight, Black (Renewed)
Units sold200B0FPMK7KYX
$1049.99·★4.4·309 revsGarmin Garmin fēnix® 8 Pro, 51mm, Sapphire, DLC Titanium, Black/Pebble Gray | Premium Multisport Smartwatch, inReach® Technology, AMOLED Display, Built-In Flashlight, Dive-Rated, Built-In Speakers & Mic
Units sold200B0BYFCW2GR
$719.07·★4.6·1.9K revsGarmin fēnix 7X Pro Sapphire Solar, Multisport GPS Smartwatch, Built-in Flashlight, Solar Charging Capability, Black
Units sold200B0DC6ZD31R
$749.99·★4.5·1.1K revsGarmin fēnix® 8, 47mm, Black | Premium Multisport Smartwatch, AMOLED Display, GPS, Built-In Flashlight, Dive-Rated, Built-In Speakers & Mic
Units sold100B0DD5N9G17
$749.99·★4.7·274 revsGarmin Enduro™ 3, Solar, 51 mm, Sapphire, Black UltraFit Nylon Strap | Ultraperformance GPS Smartwatch, Solar Charging, Advanced Training Metrics & Maps, , Round-Trip Routing, Built-In Flashlight
Units sold100B0DD622CGH
$849.99·★4.0·147 revsGarmin fēnix® 8 Solar Sapphire, 47mm DLC Titanium Black/Pebble Gray | Premium Multisport Smartwatch, AMOLED Display, GPS, Built-In Flashlight, Dive-Rated, Built-In Speakers & Mic
Units sold100
Spigen
1 ASIN in Top 10
9.1%
Units
200
Revenue
$3K
Avg. price
$14.99
B0DP5RPSTY
$14.99·★3.9·1.9K revsSpigen GlasTR EZ FIT Screen Protector for Garmin fēnix8, Fenix 8 Pro (47mm) | 9H+ tempered glass, Scratch resistance, auto-align tray, Lab-tested 100% clarity, Original touch, 2 Pack
Units sold200
Trending Fenix 8 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BYFCZZ9F booked 400 units at $597.00.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BYFCZZ9F
Garmin epix Pro (Gen 2) Sapphire, High Performance Smartwatch, 51mm, Black | Premium Multisport GPS Smartwatch, AMOLED Display, Built-In Flashlight, Advanced Training Metrics & Recovery Insights
Price
$597.00
Rating
4.6
Reviews
1.5K
Latest month sales
B0BYFCW2GR
Garmin fēnix 7X Pro Sapphire Solar, Multisport GPS Smartwatch, Built-in Flashlight, Solar Charging Capability, Black
Price
$719.07
Rating
4.6
Reviews
1.9K
Latest month sales
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