Fidget Box Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fidget Box sales on Amazon US totaled 209,200 units in July 2026 (▲ 9.3% vs. the prior month), generating an estimated $2,695,825 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 51.4% of revenue, while a typical listing is priced at $15.52. The keyword itself pulled 14,230 Amazon queries over the same period (▼ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the fidget box Top 50 moved 2,152,750 units and $29,894,515 in cumulative sales — an average of 179,396 units and $2,491,210 per month. Monthly throughput topped out at 308,750 units in December 2025 and dipped to 107,900 in May 2026, leaving the latest reading 47.3% higher than August 2025.
Fidget Box Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
209.2K
▲ 9.3% MoM
Monthly Revenue 2026/07
$2.7M
▲ 4.1% MoM
Top 10 Market Share 2026/07
57.4%
Fidget Box Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fidget box listing on Amazon US in July 2026 is ASIN B0DG2VRFV7 (Brand: Mantyplay), which sold 30,000 units at $8.99 apiece — equal to 14.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 120,000 units and $1,385,200 in July 2026 — 57.4% of unit volume and 51.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fidget Box' on Amazon
July 2026
Is 57.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DG2VRFV7
30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
30K
▲ 0.0%vs. prior month
$261.9K
latest month
12-month trend
B0G3P428LL
160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
20K
▲ 233.3%vs. prior month
$240.4K
latest month
12-month trend
B0F8LLT3JR
Party Favors for Kids 8-12 4-8, 150-Pack Fidget Toys Bulk, Treasure Box Toys for Classroom, Stocking Stuffers Goodie Bags, Classroom Prizes, Birthday Holiday for Boys Girls
10K
▲ 0.0%vs. prior month
$118.3K
latest month
12-month trend
B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend
B0G2GS1PJT
4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B0DZ6QKXWH
Fidget Toys, 160 Pack Party Favors for Kids 8-12 4-8, Sensory Toys Bulk Autism Autistic, Treasure Box Toys for Classroom, Stocking Stuffers, Goodie Bag Stuffers, Christmas Birthday Gifts Prizes
10K
▲ 66.7%vs. prior month
$124.4K
latest month
12-month trend
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Best Fidget Box Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mantyplay is the best-performing fidget box brand in July 2026, moving 30,000 units across 1 ASIN for 25.0% of Top 10 volume. TwCare follows with 20,000 units (16.7%), ahead of PHIMOTA on 10,000 units (8.3%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mantyplay
1 ASIN in Top 10
25.0%
Units
30K
Revenue
$261.9K
Avg. price
$8.99
B0DG2VRFV7
$8.99·★4.6·4.7K revs30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
Units sold30K
TwCare
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$240.4K
Avg. price
$15.99
B0G3P428LL
$15.99·★4.2·1.4K revs160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
Units sold20K
PHIMOTA
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$118.3K
Avg. price
$13.99
B0F8LLT3JR
$13.99·★4.5·2.6K revsParty Favors for Kids 8-12 4-8, 150-Pack Fidget Toys Bulk, Treasure Box Toys for Classroom, Stocking Stuffers Goodie Bags, Classroom Prizes, Birthday Holiday for Boys Girls
Units sold10K
Trending Fidget Box Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D5CBZWRS booked 8K units at $13.99, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D5CBZWRS
VESPRO 12 Pack Fidget Stress Balls for Adults, Cute Octopus Stress Ball | Features a soft, squeezable texture, Bulk Squishy Squeeze Ball Toys Set for Classroom Prizes and Birthday Party Favors
Price
$13.99
Rating
3.8
Reviews
1.2K
Latest month sales
B0DC69M33Y
Fidget Toys Adults Sensory Stone: 6 Pack Textured Worry Stone for Autism Kids Calming Down - Fidget Stress Toys for Stress Relief - Small Students Prizes Fidget Toys
Price
$7.99
Rating
4.6
Reviews
1.8K
Latest month sales
B0GT16T874
3Pcs Taba Squishies Fidget Toys, Stress Balls for Kids and Adults, Squishies Stress Cube, Sensory Toys for Kids with Autism, Fidgets for Classroom Prize, Birthday Gifts Party Favors(Random Color)
Unlock to view ASIN details and product titles
Price
$16.98
Rating
3.9
Reviews
237
Latest month sales
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