Febreze Fabric Freshener Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Febreze Fabric Freshener Spray sales on Amazon US totaled 369,400 units in July 2026 (▲ 3.1% vs. the prior month), generating an estimated $3,498,346 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.4% of unit volume and 46.0% of revenue, while a typical listing is priced at $11.96. The keyword itself pulled 38,595 Amazon queries over the same period (▲ 11.9% MoM).
Zooming out to the 12-month window ending July 2026, the febreze fabric freshener spray Top 50 moved 2,439,550 units and $25,857,448 in cumulative sales — an average of 203,296 units and $2,154,787 per month. Monthly throughput topped out at 369,400 units in July 2026 and dipped to 114,800 in December 2025, leaving the latest reading 123.1% higher than August 2025.
Febreze Fabric Freshener Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
369.4K
▲ 3.1% MoM
Monthly Revenue 2026/07
$3.5M
▲ 4.3% MoM
Top 10 Market Share 2026/07
51.4%
Febreze Fabric Freshener Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold febreze fabric freshener spray listing on Amazon US in July 2026 is ASIN B0GNB7LFG1 (Brand: Febreze), which sold 40,000 units at $12.39 apiece — equal to 10.8% of every unit tracked in this report.
The Top 10 ASINs account for 190,000 units and $1,610,300 in July 2026 — 51.4% of unit volume and 46.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Febreze Fabric Freshener Spray' on Amazon
July 2026
Is 51.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GNB7LFG1
Febreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
40K
▼ 20.0%vs. prior month
$475.2K
latest month
12-month trend
B0FXHBJFFX
Febreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment, Soothe & Restore, Refresh & Energize, Romance & Desire Variety Pack, 8.1oz (Pack of 3)
40K
▲ 33.3%vs. prior month
$188.8K
latest month
12-month trend
B0BXMNC25J
Febreze Car Air Freshener, Odor-Fighting Automotive Vent Clip, Scented Car Accessories, Long Lasting for Strong Odors, Unstopables Fresh Scent, .07 fl oz, 4 Count
20K
▲ 0.0%vs. prior month
$239.8K
latest month
12-month trend
B0FXHJ7LW5
Febreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Linen & Sky Scent, 8.1oz (Pack of 2)
20K
▲ 0.0%vs. prior month
$67.4K
latest month
12-month trend
B0FXHG18FB
Febreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Heavy Duty Crisp Clean Scent, 8.1oz (Pack of 3)
20K
▲ 400.0%vs. prior month
$218.4K
latest month
12-month trend
B07FT5RYGF
Zep ZUAIR32 Air and Fabric Odor Eliminator 32 oz
10K
▲ 25.0%vs. prior month
$29.8K
latest month
12-month trend
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Best Febreze Fabric Freshener Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Febreze is the best-performing febreze fabric freshener spray brand in July 2026, moving 170,000 units across 8 ASINs for 89.5% of Top 10 volume. Zep follows with 10,000 units (5.3%), ahead of OdoBan on 10,000 units (5.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.98 to $11.31, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Febreze
8 ASINs in Top 10
89.5%
Units
170K
Revenue
$1.5M
Avg. price
$11.31
B0GNB7LFG1
$12.39·★4.5·2.9K revsFebreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
Units sold40KB0FXHBJFFX
$10.32·★4.8·2.1K revsFebreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment, Soothe & Restore, Refresh & Energize, Romance & Desire Variety Pack, 8.1oz (Pack of 3)
Units sold40KB0BXMNC25J
$11.99·★4.5·27.6K revsFebreze Car Air Freshener, Odor-Fighting Automotive Vent Clip, Scented Car Accessories, Long Lasting for Strong Odors, Unstopables Fresh Scent, .07 fl oz, 4 Count
Units sold20KB0FXHJ7LW5
$5.94·★4.7·3.7K revsFebreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Linen & Sky Scent, 8.1oz (Pack of 2)
Units sold20KB0FXHG18FB
$12.51·★4.7·1.1K revsFebreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Heavy Duty Crisp Clean Scent, 8.1oz (Pack of 3)
Units sold20KB0CS7MV9PT
$5.49·★4.8·21.2K revsFebreze Fabric Spray Air Freshener, Odor-Fighting Fabric Refresher, Sneaker Balls Alternative, Couch Cleaner, Linen Spray, Multi-Use, Extra Strength Scent, 23.6 fl oz
Units sold10KB08PXMMSMM
$12.94·★4.7·97.3K revsFebreze, Odor-Fighting Fade Defy Plug Air Freshener Refill, Bora Bora, 0.87 Fl Oz
Units sold10KB09SKXSYJP
$18.94·★4.7·52.9K revsFebreze Plug-In Air Freshener, Odor-Fighting Scented Oil Starter Kit, Air Fresheners for Home, Bathroom and Kitchen, Long Lasting, Gain Original Scent, Warmer + 4 Refill, Multicolor
Units sold10K
Zep
1 ASIN in Top 10
5.3%
Units
10K
Revenue
$29.8K
Avg. price
$2.98
B07FT5RYGF
$2.98·★4.6·2.4K revsZep ZUAIR32 Air and Fabric Odor Eliminator 32 oz
Units sold10K
OdoBan
1 ASIN in Top 10
5.3%
Units
10K
Revenue
$32.9K
Avg. price
$3.28
B00N60XU58
$3.28·★4.6·8.3K revsOdoBan Ready-to-Use Disinfectant and Odor Eliminator, 32 Ounce Spray Bottle, Original Eucalyptus Scent
Units sold10K
Trending Febreze Fabric Freshener Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FXHG18FB booked 20K units at $12.51, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FXHG18FB
Febreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Heavy Duty Crisp Clean Scent, 8.1oz (Pack of 3)
Price
$12.51
Rating
4.7
Reviews
1.1K
Latest month sales
B07FT5RYGF
Zep ZUAIR32 Air and Fabric Odor Eliminator 32 oz
Price
$2.98
Rating
4.6
Reviews
2.4K
Latest month sales
B00N60XU58
OdoBan Ready-to-Use Disinfectant and Odor Eliminator, 32 Ounce Spray Bottle, Original Eucalyptus Scent
Unlock to view ASIN details and product titles
Price
$3.28
Rating
4.6
Reviews
8.3K
Latest month sales
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