Febreze Bathroom Air Freshener Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Febreze Bathroom Air Freshener sales on Amazon US totaled 500,700 units in July 2026 (▲ 0.3% vs. the prior month), generating an estimated $5,090,412 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.9% of unit volume and 40.5% of revenue, while a typical listing is priced at $12.06. The keyword itself pulled 45,509 Amazon queries over the same period (▲ 32.5% MoM).
Zooming out to the 12-month window ending July 2026, the febreze bathroom air freshener Top 50 moved 3,880,500 units and $43,643,266 in cumulative sales — an average of 323,375 units and $3,636,939 per month. Monthly throughput topped out at 500,700 units in July 2026 and dipped to 219,000 in December 2025, leaving the latest reading 86.8% higher than August 2025.
Febreze Bathroom Air Freshener Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
500.7K
▲ 0.3% MoM
Monthly Revenue 2026/07
$5.1M
▼ 0.2% MoM
Top 10 Market Share 2026/07
49.9%
Febreze Bathroom Air Freshener Market Share & Sales Concentration on Amazon US — July 2026
The most-sold febreze bathroom air freshener listing on Amazon US in July 2026 is ASIN B0GNB7LFG1 (Brand: Febreze), which sold 40,000 units at $12.39 apiece — equal to 8.0% of every unit tracked in this report.
The Top 10 ASINs account for 250,000 units and $2,062,200 in July 2026 — 49.9% of unit volume and 40.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Febreze Bathroom Air Freshener' on Amazon
July 2026
Is 49.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GNB7LFG1
Febreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
40K
▼ 20.0%vs. prior month
$475.2K
latest month
12-month trend
B0FXHBJFFX
Febreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment, Soothe & Restore, Refresh & Energize, Romance & Desire Variety Pack, 8.1oz (Pack of 3)
40K
▲ 33.3%vs. prior month
$188.8K
latest month
12-month trend
B09S4T74JD
Febreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners, Linen & Sky Scent, 4 Count
30K
▼ 25.0%vs. prior month
$239.4K
latest month
12-month trend
B08492F6Y9
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home, Bathroom and Kitchen, Long Lasting, Gain Original Scent, 0.87oz Refills, Blue and Green, 3 Count
30K
▲ 0.0%vs. prior month
$272.1K
latest month
12-month trend
B08492PZ8Y
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
30K
▲ 50.0%vs. prior month
$263.4K
latest month
12-month trend
B09B1QWDCY
Amazon Basics Gel Odor Eliminator, Activated Charcoal, Lavender Scent, 17 Oz, 1-Pack
20K
▼ 33.3%vs. prior month
$104.2K
latest month
12-month trend
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Best Febreze Bathroom Air Freshener Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Febreze is the best-performing febreze bathroom air freshener brand in July 2026, moving 230,000 units across 9 ASINs for 92.0% of Top 10 volume. Amazon Basics follows with 20,000 units (8.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.39 to $11.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Febreze
9 ASINs in Top 10
92.0%
Units
230K
Revenue
$2M
Avg. price
$11.36
B0GNB7LFG1
$12.39·★4.5·2.9K revsFebreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
Units sold40KB0FXHBJFFX
$10.32·★4.8·2.1K revsFebreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment, Soothe & Restore, Refresh & Energize, Romance & Desire Variety Pack, 8.1oz (Pack of 3)
Units sold40KB09S4T74JD
$9.84·★4.4·57.6K revsFebreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners, Linen & Sky Scent, 4 Count
Units sold30KB08492F6Y9
$12.94·★4.7·52.9K revsFebreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home, Bathroom and Kitchen, Long Lasting, Gain Original Scent, 0.87oz Refills, Blue and Green, 3 Count
Units sold30KB08492PZ8Y
$12.94·★4.7·97.3K revsFebreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
Units sold30KB0FXHJ7LW5
$5.94·★4.7·3.7K revsFebreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Linen & Sky Scent, 8.1oz (Pack of 2)
Units sold20KB0FXHG18FB
$12.51·★4.7·1.1K revsFebreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Heavy Duty Crisp Clean Scent, 8.1oz (Pack of 3)
Units sold20KB0CNJNRCGM
$9.44·★4.4·57.6K revsFebreze Bathroom Air Freshener, Odor-Fighting, Plug In Alternative, Air Fresheners for Small Spaces in Home, Bathroom, Kitchen, & Closet, Pet & Litter Box Odor Fighter, Refresh & Energize Scent, 4ct
Units sold10KB0D9C5FPP8
$15.96·★4.6·6K revsFebreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
Units sold10K
Amazon Basics
1 ASIN in Top 10
8.0%
Units
20K
Revenue
$104.2K
Avg. price
$5.39
B09B1QWDCY
$5.39·★4.0·9.5K revsAmazon Basics Gel Odor Eliminator, Activated Charcoal, Lavender Scent, 17 Oz, 1-Pack
Units sold20K
Trending Febreze Bathroom Air Freshener Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FXHG18FB booked 20K units at $12.51, with ▲ 400.0% MoM change. On the growth side, B08PXBRJ1K leads positive momentum with ▲ 66.7% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FXHG18FB
Febreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Heavy Duty Crisp Clean Scent, 8.1oz (Pack of 3)
Price
$12.51
Rating
4.7
Reviews
1.1K
Latest month sales
B0D9C5FPP8
Febreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
Price
$15.96
Rating
4.6
Reviews
6K
Latest month sales
B08PXBRJ1K
Febreze Plug In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Ocean Scent, 0.87oz Refills, 3 Count
Unlock to view ASIN details and product titles
Price
$10.98
Rating
4.7
Reviews
24.8K
Latest month sales
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