Febreze Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Febreze sales on Amazon US totaled 628,000 units in July 2026 (▼ 0.3% vs. the prior month), generating an estimated $6,897,390 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 53.5% of revenue, while a typical listing is priced at $10.56. The keyword itself pulled 97,282 Amazon queries over the same period (▲ 13.6% MoM).
Zooming out to the 12-month window ending July 2026, the febreze Top 50 moved 5,114,850 units and $65,177,426 in cumulative sales — an average of 426,238 units and $5,431,452 per month. Monthly throughput topped out at 630,000 units in June 2026 and dipped to 309,600 in May 2026, leaving the latest reading 53.9% higher than August 2025.
Febreze Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
628K
▼ 0.3% MoM
Monthly Revenue 2026/07
$6.9M
▼ 2.2% MoM
Top 10 Market Share 2026/07
52.5%
Febreze Market Share & Sales Concentration on Amazon US — July 2026
The most-sold febreze listing on Amazon US in July 2026 is ASIN B07T9MBNTT (Brand: Glad), which sold 70,000 units at $19.97 apiece — equal to 11.1% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $3,690,200 in July 2026 — 52.5% of unit volume and 53.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Febreze' on Amazon
July 2026
Is 52.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07T9MBNTT
Glad Tall Kitchen Drawstring Trash Bags - Odorshield 13 Gallon White Trash Bag, Febreze Fresh Clean, 110 Count | Febreze Freshness, Rip and Tear Resistant, Fresh Clean Scented Garbage Bags, Household Essentials
70K
▼ 12.5%vs. prior month
$1.4M
latest month
12-month trend
B0GNB7LFG1
Febreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
40K
▼ 20.0%vs. prior month
$475.2K
latest month
12-month trend
B0035G078Q
Swiffer WetJet Multi-Purpose Floor Cleaner Solution with Febreze Refill, Hardwood Floor Cleaner, Lavender Scent, 1.25 Liter -42.2 Fl Oz (Pack of 2) | with Febreze
40K
▼ 20.0%vs. prior month
$516.4K
latest month
12-month trend
B0FXHBJFFX
Febreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment, Soothe & Restore, Refresh & Energize, Romance & Desire Variety Pack, 8.1oz (Pack of 3)
40K
▲ 33.3%vs. prior month
$188.8K
latest month
12-month trend
B09S4T74JD
Febreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners, Linen & Sky Scent, 4 Count
30K
▼ 25.0%vs. prior month
$239.4K
latest month
12-month trend
B08492F6Y9
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home, Bathroom and Kitchen, Long Lasting, Gain Original Scent, 0.87oz Refills, Blue and Green, 3 Count
30K
▲ 0.0%vs. prior month
$272.1K
latest month
12-month trend
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Best Febreze Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Febreze is the best-performing febreze brand in July 2026, moving 210,000 units across 7 ASINs for 63.6% of Top 10 volume. Glad follows with 70,000 units (21.2%), ahead of Swiffer on 40,000 units (12.1%).
With 4 brands splitting the Top 10 and 97.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.78 to $19.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Febreze
7 ASINs in Top 10
63.6%
Units
210K
Revenue
$1.7M
Avg. price
$9.78
B0GNB7LFG1
$12.39·★4.5·2.8K revsFebreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
Units sold40KB0FXHBJFFX
$10.32·★4.8·2K revsFebreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment, Soothe & Restore, Refresh & Energize, Romance & Desire Variety Pack, 8.1oz (Pack of 3)
Units sold40KB09S4T74JD
$9.84·★4.4·57.6K revsFebreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners, Linen & Sky Scent, 4 Count
Units sold30KB08492F6Y9
$8.09·★4.7·52.9K revsFebreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home, Bathroom and Kitchen, Long Lasting, Gain Original Scent, 0.87oz Refills, Blue and Green, 3 Count
Units sold30KB08492PZ8Y
$12.94·★4.7·97.3K revsFebreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
Units sold30KB0BXMNC25J
$11.99·★4.5·27.6K revsFebreze Car Air Freshener, Odor-Fighting Automotive Vent Clip, Scented Car Accessories, Long Lasting for Strong Odors, Unstopables Fresh Scent, .07 fl oz, 4 Count
Units sold20KB0FXHJ7LW5
$2.89·★4.7·3.5K revsFebreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Linen & Sky Scent, 8.1oz (Pack of 2)
Units sold20K
Glad
1 ASIN in Top 10
21.2%
Units
70K
Revenue
$1.4M
Avg. price
$19.97
B07T9MBNTT
$19.97·★4.7·72.8K revsGlad Tall Kitchen Drawstring Trash Bags - Odorshield 13 Gallon White Trash Bag, Febreze Fresh Clean, 110 Count | Febreze Freshness, Rip and Tear Resistant, Fresh Clean Scented Garbage Bags, Household Essentials
Units sold70K
Swiffer
1 ASIN in Top 10
12.1%
Units
40K
Revenue
$516.4K
Avg. price
$12.94
B0035G078Q
$12.94·★4.8·94K revsSwiffer WetJet Multi-Purpose Floor Cleaner Solution with Febreze Refill, Hardwood Floor Cleaner, Lavender Scent, 1.25 Liter -42.2 Fl Oz (Pack of 2) | with Febreze
Units sold40K
Trending Febreze Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07FT5RYGF booked 10K units at $2.98, with ▲ 25.0% MoM change. On the growth side, B0FXCFYNSB leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0FVNJ9RZN close behind at ▲ 100.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FT5RYGF
Zep ZUAIR32 Air and Fabric Odor Eliminator 32 oz
Price
$2.98
Rating
4.6
Reviews
2.3K
Latest month sales
B0FXCFYNSB
Febreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Gain Island Fresh Scent, 8.1oz (Pack of 2)
Price
$5.94
Rating
4.7
Reviews
3.5K
Latest month sales
B0FVNJ9RZN
Febreze New & Improved Air Mist Scent Mix, Air Freshener, Home and Kitchen Essentials, Odor Fighting Room Spray, 8.1 oz bottle, 3 Count
Unlock to view ASIN details and product titles
Price
$9.94
Rating
4.8
Reviews
2K
Latest month sales
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