Face Wash For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Wash For Women sales on Amazon US totaled 1,477,000 units in July 2026 (▼ 24.0% vs. the prior month), generating an estimated $21,921,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.5% of unit volume and 47.3% of revenue, while a typical listing is priced at $14.76. The keyword itself pulled 63,087 Amazon queries over the same period (▲ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the face wash for women Top 50 moved 18,505,750 units and $272,303,015 in cumulative sales — an average of 1,542,146 units and $22,691,918 per month. Monthly throughput topped out at 1,943,000 units in June 2026 and dipped to 987,000 in May 2026, leaving the latest reading 2.9% lower than August 2025.
Face Wash For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.5M
▼ 24.0% MoM
Monthly Revenue 2026/07
$21.9M
▼ 24.1% MoM
Top 10 Market Share 2026/07
51.5%
Face Wash For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face wash for women listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.97 apiece — equal to 6.8% of every unit tracked in this report.
The Top 10 ASINs account for 760,000 units and $10,375,100 in July 2026 — 51.5% of unit volume and 47.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Wash For Women' on Amazon
July 2026
Is 51.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00QY1XZ4W
Vanicream Gentle Facial Cleaner with Pump Dispenser, 8 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Removes Makeup, Dirt & Excess Oils, Non-Comedogenic, pH-Balanced Face Wash
80K
▼ 11.1%vs. prior month
$797.6K
latest month
12-month trend
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Face Wash For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing face wash for women brand in July 2026, moving 110,000 units across 2 ASINs for 14.5% of Top 10 volume. Dove follows with 100,000 units (13.2%), ahead of Neutrogena on 100,000 units (13.2%).
Volume is spread across 9 brands, with the top three holding 40.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $15.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
2 ASINs in Top 10
14.5%
Units
110K
Revenue
$1.8M
Avg. price
$15.97
B01MSSDEPK
$15.97·★4.7·133.8K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60KB01N1LL62W
$15.97·★4.8·76.1K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold50K
Dove
1 ASIN in Top 10
13.2%
Units
100K
Revenue
$1.1M
Avg. price
$10.97
B00MEDOY2G
$10.97·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100K
Neutrogena
1 ASIN in Top 10
13.2%
Units
100K
Revenue
$997K
Avg. price
$9.97
B00U2VQZDS
$9.97·★4.8·121.2K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100K
Trending Face Wash For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01MSSDEPK booked 60K units at $15.97, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Price
$15.97
Rating
4.7
Reviews
133.8K
Latest month sales
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Price
$15.97
Rating
4.8
Reviews
76.1K
Latest month sales
B07VRFC3Y7
SkinSmart Antimicrobial Facial Cleanser for Breakouts and Blemishes, 8 oz | Hypochlorous Acid Spray for Face Targets Breakout Bacteria to Reduce Skin Irritation and Wash Pores Clean, All Skin Types
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.7
Reviews
13.5K
Latest month sales
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