Maybelline Fit Me Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maybelline Fit Me Powder sales on Amazon US totaled 324,000 units in July 2026 (▼ 13.4% vs. the prior month), generating an estimated $3,172,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.3% of unit volume and 49.6% of revenue, while a typical listing is priced at $10.89. The keyword itself pulled 48,822 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the maybelline fit me powder Top 50 moved 3,634,800 units and $37,809,095 in cumulative sales — an average of 302,900 units and $3,150,758 per month. Monthly throughput topped out at 374,000 units in November 2025 and dipped to 195,200 in May 2026, leaving the latest reading 22.0% higher than August 2025.
Maybelline Fit Me Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
324K
▼ 13.4% MoM
Monthly Revenue 2026/07
$3.2M
▼ 26.0% MoM
Top 10 Market Share 2026/07
46.3%
Maybelline Fit Me Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maybelline fit me powder listing on Amazon US in July 2026 is ASIN B09XMYFTB7 (Brand: e.l.f.), which sold 30,000 units at $10.00 apiece — equal to 9.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $1,572,600 in July 2026 — 46.3% of unit volume and 49.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maybelline Fit Me Powder' on Amazon
July 2026
Is 46.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09XMYFTB7
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B01N9KIKZA
Milani Setting Spray + Primer, Make It Last Original Natural Finish | 3-In-1 Prime + Hydrate + Set. Up To 24 Hour Wear. Nourishing And Long-Wearing With A Natural Finish. Cruelty-Free
20K
▲ 0.0%vs. prior month
$216K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B000IEMGGE
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Fair
10K
▼ 66.7%vs. prior month
$259.7K
latest month
12-month trend
B01D1DRF9Q
e.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
10K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maybelline Fit Me Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing maybelline fit me powder brand in July 2026, moving 60,000 units across 3 ASINs for 40.0% of Top 10 volume. Milani follows with 20,000 units (13.3%), ahead of BS-MALL on 20,000 units (13.3%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.26 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
3 ASINs in Top 10
40.0%
Units
60K
Revenue
$460K
Avg. price
$7.26
B09XMYFTB7
$10.00·★4.6·42.9K revse.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Units sold30KB0F3J6W5KW
$5.79·★4.4·9.9K revse.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold20KB01D1DRF9Q
$6.00·★4.5·13.7K revse.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
Units sold10K
Milani
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$216K
Avg. price
$9.99
B01N9KIKZA
$9.99·★4.5·36.3K revsMilani Setting Spray + Primer, Make It Last Original Natural Finish | 3-In-1 Prime + Hydrate + Set. Up To 24 Hour Wear. Nourishing And Long-Wearing With A Natural Finish. Cruelty-Free
Units sold20K
BS-MALL
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
Trending Maybelline Fit Me Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FHKBB3SP leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0D9R58R1B close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHKBB3SP
Makeup Brushes Set, Mlemle Professional 25 Pcs Makeup Kit, Include Powder Foundation Concealers Blush Eye shadows 21 Pcs Makeup Brushes and 2 Powder Puff, 2 Makeup Sponge(B02-CreamBlack)
Price
$9.99
Rating
4.6
Reviews
419
Latest month sales
B0D9R58R1B
MCoBeauty Miracle Flawless Pressed Powder - 1 Light | Compact, Soft Focus Blurring, Finishing & Setting Makeup, Hydrating, Vegan & Cruelty Free
Price
$9.99
Rating
4.4
Reviews
540
Latest month sales
B09JB9T6QB
Revlon ColorStay Blot Setting Powder, 0.5 oz | Setting powder mattifies, absorbs oil and reduces the appearance of pores while controlling shine all day.
Unlock to view ASIN details and product titles
Price
$8.82
Rating
4.3
Reviews
2.7K
Latest month sales
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