Eye Shadow Sticks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

e.l.f. is the best-performing eye shadow sticks brand in July 2026, moving 18,000 units across 2 ASINs for 31.6% of Top 10 volume. Julep follows with 15,000 units (26.3%), ahead of wet n wild on 9,000 units (15.8%).

With 6 brands splitting the Top 10 and 73.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.94 to $20.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D1KR927V booked 5K units at $24.00, with ▲ 400.0% MoM change. On the growth side, B0B5MDNWZQ leads positive momentum with ▲ 11.1% MoM growth on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.