Essence Makeup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Essence Makeup sales on Amazon US totaled 500,900 units in July 2026 (▼ 30.9% vs. the prior month), generating an estimated $4,517,443 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.9% of unit volume and 63.6% of revenue, while a typical listing is priced at $8.43. The keyword itself pulled 21,470 Amazon queries over the same period (▼ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the essence makeup Top 50 moved 6,524,350 units and $61,843,549 in cumulative sales — an average of 543,696 units and $5,153,629 per month. Monthly throughput topped out at 724,600 units in June 2026 and dipped to 281,400 in May 2026, leaving the latest reading 2.8% higher than August 2025.
Essence Makeup Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
500.9K
▼ 30.9% MoM
Monthly Revenue 2026/07
$4.5M
▼ 39.2% MoM
Top 10 Market Share 2026/07
59.9%
Essence Makeup Market Share & Sales Concentration on Amazon US — July 2026
The most-sold essence makeup listing on Amazon US in July 2026 is ASIN B00T0C9XRK (Brand: Essence Cosmetics), which sold 80,000 units at $4.84 apiece — equal to 16.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $2,873,900 in July 2026 — 59.9% of unit volume and 63.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Essence Makeup' on Amazon
July 2026
Is 59.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00T0C9XRK
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
80K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B08GSTPT8Y
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B00PBX3L7K
COSRX Snail Mucin 96% Repairing Serum for Sooothing & Hydrating 3.38 oz. | Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
40K
▼ 60.0%vs. prior month
$689.2K
latest month
12-month trend
B09V1CPTR1
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
30K
▼ 40.0%vs. prior month
$180K
latest month
12-month trend
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30K
▲ 200.0%vs. prior month
$367.5K
latest month
12-month trend
B07TXJHYKB
essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free
20K
▼ 33.3%vs. prior month
$99.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Essence Makeup Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Essence Cosmetics is the best-performing essence makeup brand in July 2026, moving 100,000 units across 2 ASINs for 33.3% of Top 10 volume. AOA STUDIO follows with 40,000 units (13.3%), ahead of COSRX on 40,000 units (13.3%).
With 9 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.90 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Essence Cosmetics
2 ASINs in Top 10
33.3%
Units
100K
Revenue
$494.6K
Avg. price
$4.90
B00T0C9XRK
$4.84·★4.3·417.2K revsessence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
Units sold80KB07TXJHYKB
$4.97·★4.4·82.8K revsessence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free
Units sold20K
AOA STUDIO
1 ASIN in Top 10
13.3%
Units
40K
Revenue
$380K
Avg. price
$9.95
B08GSTPT8Y
$9.95·★4.8·22.9K revsAOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
COSRX
1 ASIN in Top 10
13.3%
Units
40K
Revenue
$689.2K
Avg. price
$16.99
B00PBX3L7K
$16.99·★4.6·106.2K revsCOSRX Snail Mucin 96% Repairing Serum for Sooothing & Hydrating 3.38 oz. | Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
Units sold40K
Trending Essence Makeup Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DM4D187H booked 30K units at $12.59, with ▲ 200.0% MoM change. On the growth side, B0D9R58R1B leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0GPFL4XBK close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Price
$12.59
Rating
4.1
Reviews
7K
Latest month sales
B0D9R58R1B
MCoBeauty Miracle Flawless Pressed Powder - 1 Light | Compact, Soft Focus Blurring, Finishing & Setting Makeup, Hydrating, Vegan & Cruelty Free
Price
$9.99
Rating
4.4
Reviews
1.3K
Latest month sales
B0GPFL4XBK
essence Lash Princess False Lash Effect & Waterproof Mascara Duo, Black | Volumizing & Lengthening Bundle, Waterproof Mascara, No Clumps, Smudge-Proof, Long-Lasting, Vegan & Cruelty-Free, Pack of 2
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
86
Latest month sales
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