Anastasia Brow Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anastasia Brow Gel sales on Amazon US totaled 191,600 units in July 2026 (▼ 23.8% vs. the prior month), generating an estimated $2,244,754 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 43.3% of revenue, while a typical listing is priced at $15.71. The keyword itself pulled 28,374 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the anastasia brow gel Top 50 moved 2,094,900 units and $24,125,885 in cumulative sales — an average of 174,575 units and $2,010,490 per month. Monthly throughput topped out at 251,500 units in June 2026 and dipped to 127,850 in May 2026, leaving the latest reading 18.5% higher than August 2025.
Anastasia Brow Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
191.6K
▼ 23.8% MoM
Monthly Revenue 2026/07
$2.2M
▼ 27.7% MoM
Top 10 Market Share 2026/07
56.4%
Anastasia Brow Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anastasia brow gel listing on Amazon US in July 2026 is ASIN B0CXZHMR7J (Brand: L'Oreal Paris), which sold 20,000 units at $11.97 apiece — equal to 10.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 108,000 units and $971,940 in July 2026 — 56.4% of unit volume and 43.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anastasia Brow Gel' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B08M58SWB1
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
10K
▼ 50.0%vs. prior month
$96.1K
latest month
12-month trend
B0BSP2J3BH
e.l.f. Clear Lash & Brow Mascara Gel, Dual-Sided Flexible Hold, Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B00WZRJSPY
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
10K
▲ 0.0%vs. prior month
$114.2K
latest month
12-month trend
B0815DW6LZ
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0B42ZB835
e.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear
10K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Anastasia Brow Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NYX PROFESSIONAL MAKEUP is the best-performing anastasia brow gel brand in July 2026, moving 30,000 units across 3 ASINs for 27.8% of Top 10 volume. e.l.f. follows with 30,000 units (27.8%), ahead of L'Oreal Paris on 20,000 units (18.5%).
With 6 brands splitting the Top 10 and 74.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.26 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NYX PROFESSIONAL MAKEUP
3 ASINs in Top 10
27.8%
Units
30K
Revenue
$328.7K
Avg. price
$10.87
B08M58SWB1
$9.12·★4.4·36.6K revsNYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
Units sold10KB00WZRJSPY
$11.49·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
Units sold10KB0F2TLPT18
$11.99·★4.3·4.1K revsNYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift, Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel
Units sold10K
e.l.f.
3 ASINs in Top 10
27.8%
Units
30K
Revenue
$160K
Avg. price
$6.26
B0BSP2J3BH
$5.79·★4.5·28.9K revse.l.f. Clear Lash & Brow Mascara Gel, Dual-Sided Flexible Hold, Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
Units sold10KB0815DW6LZ
$6.00·★4.4·15.1K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
Units sold10KB0B42ZB835
$7.00·★4.5·14.3K revse.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear
Units sold10K
L'Oreal Paris
1 ASIN in Top 10
18.5%
Units
20K
Revenue
$234.8K
Avg. price
$11.97
B0CXZHMR7J
$11.97·★4.5·5.5K revsL'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
Units sold20K
Trending Anastasia Brow Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B452K9YT booked 8K units at $9.98, with ▼ 11.1% MoM change. On the growth side, B072M2R5SM leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0FXPPNV6K close behind at ▲ 500.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B452K9YT
Makup Beauty Brow Me - Eyebrow Sculpt Gel + Wax Hybrid, Vegan, Paraben Free
Price
$9.98
Rating
4.5
Reviews
2.4K
Latest month sales
B072M2R5SM
Benefit 24-HR Brow Setter setting gel Clear
Price
$20.99
Rating
4.6
Reviews
2.1K
Latest month sales
B0FXPPNV6K
Glossier Boy Brow Eyebrow Gel & Volumizing Pomade, Dark Brown | Subtly Tinted, Defines, Conditions, Thickens & Shapes Eyebrows, Creamy Flexible Hold, No Flaking, Precision Application
Unlock to view ASIN details and product titles
Price
$22.00
Rating
4.2
Reviews
58
Latest month sales
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