Esos Body Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Esos Body Lotion sales on Amazon US totaled 839,000 units in July 2026 (▼ 14.1% vs. the prior month), generating an estimated $9,345,030 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.7% of unit volume and 41.1% of revenue, while a typical listing is priced at $11.20. The keyword itself pulled 17,083 Amazon queries over the same period (▲ 14.6% MoM).
Zooming out to the 12-month window ending July 2026, the esos body lotion Top 50 moved 9,305,700 units and $100,682,271 in cumulative sales — an average of 775,475 units and $8,390,189 per month. Monthly throughput topped out at 977,000 units in June 2026 and dipped to 510,000 in May 2026, leaving the latest reading 35.7% higher than August 2025.
Esos Body Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
839K
▼ 14.1% MoM
Monthly Revenue 2026/07
$9.3M
▼ 14.2% MoM
Top 10 Market Share 2026/07
47.7%
Esos Body Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold esos body lotion listing on Amazon US in July 2026 is ASIN B08KT2Z93D (Brand: eos), which sold 100,000 units at $9.97 apiece — equal to 11.9% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $3,844,800 in July 2026 — 47.7% of unit volume and 41.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Esos Body Lotion' on Amazon
July 2026
Is 47.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B0DPHQRLJC
eos Cashmere Body Wash- Vanilla, Creamy Gel with Shea Butter, 16 fl oz
60K
▲ 0.0%vs. prior month
$598.8K
latest month
12-month trend
B001459IEE
Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
30K
▼ 50.0%vs. prior month
$297K
latest month
12-month trend
B0BZGRCBY4
eos Natural Shea Better Body Lotion, Fresh & Cozy, 16 fl oz
30K
▲ 0.0%vs. prior month
$281.1K
latest month
12-month trend
B08KT5HM98
eos Shea Better Body Lotion- Coconut Waters, Natural Shea Butter, 16 fl oz
30K
▲ 0.0%vs. prior month
$278.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Esos Body Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing esos body lotion brand in July 2026, moving 280,000 units across 7 ASINs for 70.0% of Top 10 volume. Dove follows with 70,000 units (17.5%), ahead of Aveeno on 30,000 units (7.5%).
With 4 brands splitting the Top 10 and 95.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.98 to $10.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
7 ASINs in Top 10
70.0%
Units
280K
Revenue
$2.6M
Avg. price
$8.98
B08KT2Z93D
$9.97·★4.7·74.2K revseos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
Units sold100KB0DPHQRLJC
$9.98·★4.7·22.7K revseos Cashmere Body Wash- Vanilla, Creamy Gel with Shea Butter, 16 fl oz
Units sold60KB0BZGRCBY4
$8.99·★4.7·74.2K revseos Natural Shea Better Body Lotion, Fresh & Cozy, 16 fl oz
Units sold30KB08KT5HM98
$9.97·★4.7·74.2K revseos Shea Better Body Lotion- Coconut Waters, Natural Shea Butter, 16 fl oz
Units sold30KB0CPCYP629
$3.99·★4.8·5.9K revseos 24H Moisture Travel Body Lotion- Vanilla Cashmere, 2.5 fl oz
Units sold20KB0CX21RTHH
$9.98·★4.7·22.7K revseos Cashmere Body Wash- Fresh & Cozy, Creamy Gel with Shea Butter, 16 fl oz
Units sold20KB0D466J46H
$9.97·★4.7·74.2K revseos Shea Better Body Lotion- Strawberry Dream, with Natural Shea, 16 fl oz
Units sold20K
Dove
1 ASIN in Top 10
17.5%
Units
70K
Revenue
$767.9K
Avg. price
$10.97
B09DDD6YGJ
$10.97·★4.8·6.6K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70K
Aveeno
1 ASIN in Top 10
7.5%
Units
30K
Revenue
$297K
Avg. price
$9.62
B001459IEE
$9.62·★4.8·58.9K revsAveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
Units sold30K
Trending Esos Body Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0034F9K36 booked 20K units at $10.40, with ▲ 0.0% MoM change. On the growth side, B0GWMYPGHB leads positive momentum with ▲ 100.0% MoM growth on 8K units, with B0F6D7SKG7 close behind at ▲ 25.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0034F9K36
Jergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
Price
$10.40
Rating
4.8
Reviews
45.9K
Latest month sales
B0GWMYPGHB
Dove Body Wash Pistachio & Vanilla Cream 20 oz, Sulfate Free | Dove Pistachio & Vanilla Cream Body Wash nourishes skin with a comforting pistachio vanilla scent & MicroMoisture technology.
Price
$7.97
Rating
4.2
Reviews
230
Latest month sales
B0F6D7SKG7
eos 24H Moisture Travel Body Lotion- Fresh & Cozy, Mini Size, 2.5 fl oz
Unlock to view ASIN details and product titles
Price
$3.99
Rating
4.8
Reviews
5.9K
Latest month sales
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