Fractionated Coconut Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fractionated Coconut Oil sales on Amazon US totaled 155,100 units in July 2026 (▼ 10.0% vs. the prior month), generating an estimated $1,907,406 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.8% of unit volume and 63.1% of revenue, while a typical listing is priced at $19.66. The keyword itself pulled 41,165 Amazon queries over the same period (▼ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the fractionated coconut oil Top 50 moved 1,950,550 units and $24,414,008 in cumulative sales — an average of 162,546 units and $2,034,501 per month. Monthly throughput topped out at 202,250 units in January 2026 and dipped to 84,500 in May 2026, leaving the latest reading 19.9% lower than August 2025.
Fractionated Coconut Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
155.1K
▼ 10.0% MoM
Monthly Revenue 2026/07
$1.9M
▼ 11.4% MoM
Top 10 Market Share 2026/07
74.8%
Fractionated Coconut Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fractionated coconut oil listing on Amazon US in July 2026 is ASIN B07PG9FG6J (Brand: Amazon Grocery), which sold 40,000 units at $7.17 apiece — equal to 25.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 116,000 units and $1,202,780 in July 2026 — 74.8% of unit volume and 63.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fractionated Coconut Oil' on Amazon
July 2026
Is 74.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PG9FG6J
Amazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz
40K
▲ 0.0%vs. prior month
$287.2K
latest month
12-month trend
B07346X1R5
Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic
20K
▲ 0.0%vs. prior month
$195.2K
latest month
12-month trend
B00PMR3QF2
Majestic Pure Fractionated Coconut Oil – Lightweight Liquid Carrier Oil for Essential Oils, Massage, Skin, Hair & DIY Personal Care Applications -16 Fl Oz
10K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B0181U4TOI
Nature's Way Organic MCT Oil, Brain and Body Fuel*, Keto & Paleo, 16 Fl Oz | Liquid Coconut MCT Oil with C8 Caprylic & C10 Capric Acids, 14 g Medium Chain Triglycerides per Serving, Non-GMO
10K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
B00DS842HS
Viva Naturals Organic Coconut Oil, 16 fl oz – Unrefined, Cold-Pressed Extra Virgin Coconut Oil, USDA Organic & Non-GMO, Natural Cooking Oil, Hair Oil & Skin Oil
10K
▼ 50.0%vs. prior month
$99.9K
latest month
12-month trend
B07RBR9THT
PURA D'OR ORGANIC Carrier Oils, Fractionated Coconut MCT, 16 Oz | Pure Lightweight Carrier Oil, Liquid Moisturizer, USDA Certified, DIY Massage Blends, Non-Greasy, Hexane-Free, Unscented
9K
▼ 10.0%vs. prior month
$152.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fractionated Coconut Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing fractionated coconut oil brand in July 2026, moving 40,000 units across 1 ASIN for 34.5% of Top 10 volume. Handcraft Blends follows with 20,000 units (17.2%), ahead of Majestic Pure on 14,000 units (12.1%).
With 8 brands splitting the Top 10 and 63.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.17 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
1 ASIN in Top 10
34.5%
Units
40K
Revenue
$287.2K
Avg. price
$7.17
B07PG9FG6J
$7.17·★4.7·29.6K revsAmazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz
Units sold40K
Handcraft Blends
1 ASIN in Top 10
17.2%
Units
20K
Revenue
$195.2K
Avg. price
$9.99
B07346X1R5
$9.99·★4.6·39.2K revsHandcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic
Units sold20K
Majestic Pure
2 ASINs in Top 10
12.1%
Units
14K
Revenue
$150K
Avg. price
$12.97
B00PMR3QF2
$9.99·★4.6·39.3K revsMajestic Pure Fractionated Coconut Oil – Lightweight Liquid Carrier Oil for Essential Oils, Massage, Skin, Hair & DIY Personal Care Applications -16 Fl Oz
Units sold10KB09HSQQ8SY
$15.95·★4.5·3.3K revsMajestic Pure Coconut Massage Oil, Moisturizing Body Oil, 8 Fl Oz | 100% Natural Oil for Everyday hydration for dry skin and full-body glide; lightweight,fast-absorbing, non-greasy for home spa
Units sold4K
Trending Fractionated Coconut Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004Z209HS booked 4K units at $16.99, with ▲ 0.0% MoM change. On the growth side, B0F48Z7MJW leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B017DT4HM2 close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004Z209HS
PURA D'OR ORGANIC Moroccan Argan Oil Pure Cold-Pressed Hair & Skin, 4oz | Shine, Softness, Frizz Control, USDA Certified, Scalp Care, Dry Ends, Cuticles, Body Care, Lightweight, Hexane-Free, Vegan
Price
$16.99
Rating
4.6
Reviews
30.8K
Latest month sales
B0F48Z7MJW
Organic Fractionated Coconut Oil | 100% Pure, Cold-Pressed | USDA Certified Organic | Amber Glass Bottle with Glass Dropper | For Face, Skin, & Hair - 1 Fl Oz
Price
$6.99
Rating
4.5
Reviews
429
Latest month sales
B017DT4HM2
NOW Foods Solutions, Liquid Coconut Oil, Light and Nourishing, Promotes Healthy-Looking Skin and Hair, 16-Ounce
Unlock to view ASIN details and product titles
Price
$13.96
Rating
4.7
Reviews
19.5K
Latest month sales
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