Epii Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Epii sales on Amazon US totaled 137,000 units in July 2026 (▼ 27.1% vs. the prior month), generating an estimated $3,300,508 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.2% of unit volume and 54.8% of revenue, while a typical listing is priced at $29.29. The keyword itself pulled 12,315 Amazon queries over the same period (▼ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the epii Top 50 moved 1,056,450 units and $26,000,774 in cumulative sales — an average of 88,038 units and $2,166,731 per month. Monthly throughput topped out at 187,950 units in June 2026 and dipped to 43,250 in August 2025, leaving the latest reading 216.8% higher than August 2025.
Epii Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
137K
▼ 27.1% MoM
Monthly Revenue 2026/07
$3.3M
▼ 26.3% MoM
Top 10 Market Share 2026/07
64.2%
Epii Market Share & Sales Concentration on Amazon US — July 2026
The most-sold epii listing on Amazon US in July 2026 is ASIN B0DHKSF81K (Brand: celimax), which sold 20,000 units at $18.36 apiece — equal to 14.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 88,000 units and $1,807,650 in July 2026 — 64.2% of unit volume and 54.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Epii' on Amazon
July 2026
Is 64.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DHKSF81K
celimax Pore+Dark Spot Brightening Cream, 1.18 fl.oz | Niacinamide, Tranexamic Acid, TXA Cream, Pore Minimizer, Hydrating, Dark Spot Remover for Face, Sensitive Skin
20K
▲ 100.0%vs. prior month
$378.2K
latest month
12-month trend
B09C1LW874
PURITO Oat Calming Gel Cream for Sensitive Skin, 3.38 fl.oz | Face Moisturizer, Blemish Calm, Lightweight Hydration, Non-Comedogenic, Korean Skincare
10K
▼ 50.0%vs. prior month
$161.9K
latest month
12-month trend
B0DGLCRZZ3
Dr.Althea Vitamin C Boosting Serum, Korean Skin Care with TXA, 1.01 Fl Oz | Helps Remove Dark Spots & Uneven Skin Tone with Tranexamic acid, Niacinamide, Daily Face Moisturizer for All Skin Types
9K
▼ 10.0%vs. prior month
$203K
latest month
12-month trend
B0GPPRTD32
Dr.Althea 147 Barrier Cram, Korean Skincare, 1.69 Fl Oz (Ver.2 - Pack of 1) | Deep Hydration, Daily Skin Care with Ceramides, NAD, Hyaluronic Acid, Ectoin, Vegan Face Moisturizer
9K
▼ 10.0%vs. prior month
$225.4K
latest month
12-month trend
B0DCBPWGBS
ANUA 3 Ceramide Panthenol Moisture Barrier Cream, 3.38 fl oz | Hydrating Daily Face Moisturizer for All Skin Types, Soothing, Non Comedogenic, with Centella for Skin Barrier
8K
▼ 20.0%vs. prior month
$156.7K
latest month
12-month trend
B0FN7L65C1
Dr.Reju-All Advanced PDRN Rejuvenating Cream 0.7 Fl Oz | 99% Pure Salmon DNA PDRN Face Moisturizer, Optimal 1200ppm for Glass Skin & Pluming, Anti-Aging Skin Care, Face Cream
7K
▼ 65.0%vs. prior month
$209K
latest month
12-month trend
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Best Epii Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
celimax is the best-performing epii brand in July 2026, moving 20,000 units across 1 ASIN for 22.7% of Top 10 volume. Dr.Reju-All follows with 20,000 units (22.7%), ahead of Dr.Althea on 18,000 units (20.5%).
With 7 brands splitting the Top 10 and 65.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.36 to $24.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
celimax
1 ASIN in Top 10
22.7%
Units
20K
Revenue
$378.2K
Avg. price
$18.36
B0DHKSF81K
$18.36·★4.4·3.2K revscelimax Pore+Dark Spot Brightening Cream, 1.18 fl.oz | Niacinamide, Tranexamic Acid, TXA Cream, Pore Minimizer, Hydrating, Dark Spot Remover for Face, Sensitive Skin
Units sold20K
Dr.Reju-All
3 ASINs in Top 10
22.7%
Units
20K
Revenue
$455.7K
Avg. price
$22.90
B0FN7L65C1
$29.90·★4.5·2K revsDr.Reju-All Advanced PDRN Rejuvenating Cream 0.7 Fl Oz | 99% Pure Salmon DNA PDRN Face Moisturizer, Optimal 1200ppm for Glass Skin & Pluming, Anti-Aging Skin Care, Face Cream
Units sold7KB0GL22N4GY
$13.90·★4.4·821 revsDr.Reju-All Advanced PDRN Rejuvenating Lip Serum 0.3 Fl Oz | Hydrating Lip Balm, Lipozip PDRN for Glowy, Dewy Lips, Gentle Exfoliating Lip Moisturizer, With Hibiscus & Lactic Acid
Units sold7KB0GZSTTBVW
$24.90·★4.4·320 revsDr.Reju-All Advanced PDRN Copper Peptide Serum 1.01 Fl Oz | GHK-Cu & PDRN Serum, Copper Peptides for Firming & Skin Elasticity, With Hyaluronic Acid & Hydrolyzed Collagen Peptides
Units sold6K
Dr.Althea
2 ASINs in Top 10
20.5%
Units
18K
Revenue
$428.5K
Avg. price
$24.14
B0DGLCRZZ3
$22.74·★4.6·2.5K revsDr.Althea Vitamin C Boosting Serum, Korean Skin Care with TXA, 1.01 Fl Oz | Helps Remove Dark Spots & Uneven Skin Tone with Tranexamic acid, Niacinamide, Daily Face Moisturizer for All Skin Types
Units sold9KB0GPPRTD32
$25.54·★4.5·3K revsDr.Althea 147 Barrier Cram, Korean Skincare, 1.69 Fl Oz (Ver.2 - Pack of 1) | Deep Hydration, Daily Skin Care with Ceramides, NAD, Hyaluronic Acid, Ectoin, Vegan Face Moisturizer
Units sold9K
Trending Epii Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DHKSF81K leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0CGJ3KYGY close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHKSF81K
celimax Pore+Dark Spot Brightening Cream, 1.18 fl.oz | Niacinamide, Tranexamic Acid, TXA Cream, Pore Minimizer, Hydrating, Dark Spot Remover for Face, Sensitive Skin
Price
$18.36
Rating
4.4
Reviews
3.2K
Latest month sales
B0CGJ3KYGY
ETUDE SoonJung Hydro Barrier Gel Cream, Face Moisturizer, 2.54 fl oz | Gel face moisturizer for sensitive skin with panthenol and madecassoside; lightweight, soothing, non-comedogenic hydration.
Price
$19.99
Rating
4.6
Reviews
96
Latest month sales
B0C73C2K95
ETUDE SoonJung 2x Barrier Repair Cream, Sensitive Skin, 2.02 fl oz | Barrier repair cream for sensitive skin with panthenol and madecassoside; rich hydration, soothing care and pH balance.
Unlock to view ASIN details and product titles
Price
$20.99
Rating
4.5
Reviews
364
Latest month sales
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