Ensure Vanilla Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ensure Vanilla sales on Amazon US totaled 383,900 units in July 2026 (▼ 15.1% vs. the prior month), generating an estimated $11,978,583 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.1% of unit volume and 43.5% of revenue, while a typical listing is priced at $32.54. The keyword itself pulled 26,961 Amazon queries over the same period (▼ 0.8% MoM).
Zooming out to the 12-month window ending July 2026, the ensure vanilla Top 50 moved 4,016,450 units and $128,828,402 in cumulative sales — an average of 334,704 units and $10,735,700 per month. Monthly throughput topped out at 452,000 units in June 2026 and dipped to 215,850 in May 2026, leaving the latest reading 17.8% higher than August 2025.
Ensure Vanilla Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
383.9K
▼ 15.1% MoM
Monthly Revenue 2026/07
$12M
▼ 14.1% MoM
Top 10 Market Share 2026/07
52.1%
Ensure Vanilla Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ensure vanilla listing on Amazon US in July 2026 is ASIN B008JGIZNQ (Brand: Premier Protein), which sold 40,000 units at $23.69 apiece — equal to 10.4% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $5,214,000 in July 2026 — 52.1% of unit volume and 43.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ensure Vanilla' on Amazon
July 2026
Is 52.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B008JGIZNQ
Premier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
40K
▼ 20.0%vs. prior month
$968.4K
latest month
12-month trend
B0791Y2LMB
Ensure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
40K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B07NLQ5V6L
Ensure Max Protein French Vanilla Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
20K
▲ 0.0%vs. prior month
$559.4K
latest month
12-month trend
B0015068TG
Atkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
20K
▲ 100.0%vs. prior month
$303.2K
latest month
12-month trend
B00MH5GGFO
Premier Protein Shake, Strawberries & Cream, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
20K
▲ 100.0%vs. prior month
$484.8K
latest month
12-month trend
B07MCCVZYC
Premier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
20K
▼ 50.0%vs. prior month
$567.4K
latest month
12-month trend
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Best Ensure Vanilla Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ensure is the best-performing ensure vanilla brand in July 2026, moving 90,000 units across 5 ASINs for 45.0% of Top 10 volume. Premier Protein follows with 80,000 units (40.0%), ahead of Atkins on 20,000 units (10.0%).
With 4 brands splitting the Top 10 and 95.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.16 to $30.26, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ensure
5 ASINs in Top 10
45.0%
Units
90K
Revenue
$2.6M
Avg. price
$30.26
B0791Y2LMB
$27.97·★4.6·20.8K revsEnsure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold40KB07NLQ5V6L
$27.97·★4.6·9.8K revsEnsure Max Protein French Vanilla Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold20KB0791ZPVTY
$26.92·★4.5·7.8K revsEnsure Max Protein Café Mocha Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold10KB07CVZSM17
$40.49·★4.7·11.9K revsEnsure Original Vanilla Nutrition Shake With Fiber, 24 Pack | Small Meal Replacement Nutritional Drink for Adults, has 9g Protein, 27 Essential Vitamins & Minerals, 3g fiber
Units sold10KB08WHMBTM6
$27.97·★4.6·3.6K revsEnsure Max Protein Creamy Strawberry Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold10K
Premier Protein
3 ASINs in Top 10
40.0%
Units
80K
Revenue
$2M
Avg. price
$24.78
B008JGIZNQ
$23.69·★4.8·7.3K revsPremier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold40KB00MH5GGFO
$23.97·★4.6·6.6K revsPremier Protein Shake, Strawberries & Cream, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
Units sold20KB07MCCVZYC
$26.67·★4.6·30.9K revsPremier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold20K
Atkins
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$303.2K
Avg. price
$15.16
B0015068TG
$15.16·★4.7·15.1K revsAtkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
Units sold20K
Trending Ensure Vanilla Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0015068TG leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B00MH5GGFO close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0015068TG
Atkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
Price
$15.16
Rating
4.7
Reviews
15.1K
Latest month sales
B00MH5GGFO
Premier Protein Shake, Strawberries & Cream, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
Price
$23.97
Rating
4.6
Reviews
6.6K
Latest month sales
B08QYM2HXJ
Owyn Smooth Vanilla Plant-Based Protein Shake 4pk, 11.15 FZ
Unlock to view ASIN details and product titles
Price
$7.79
Rating
4.3
Reviews
601
Latest month sales
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