Elk And Friends Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elk And Friends sales on Amazon US totaled 85,800 units in July 2026 (▼ 27.4% vs. the prior month), generating an estimated $2,421,280 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.1% of unit volume and 85.2% of revenue, while a typical listing is priced at $27.33. The keyword itself pulled 27,411 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the elk and friends Top 50 moved 1,117,000 units and $31,540,985 in cumulative sales — an average of 93,083 units and $2,628,415 per month. Monthly throughput topped out at 118,150 units in June 2026 and dipped to 54,550 in May 2026, leaving the latest reading 10.3% lower than August 2025.
Elk And Friends Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
85.8K
▼ 27.4% MoM
Monthly Revenue 2026/07
$2.4M
▼ 25.8% MoM
Top 10 Market Share 2026/07
85.1%
Elk And Friends Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elk and friends listing on Amazon US in July 2026 is ASIN B0BVXQQNBB (Brand: Miss Mouth's), which sold 60,000 units at $27.99 apiece — equal to 69.9% of every unit tracked in this report and 30.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 73,000 units and $2,061,870 in July 2026 — 85.1% of unit volume and 85.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elk And Friends' on Amazon
July 2026
Is 85.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BVXQQNBB
Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
60K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B09782CLSH
Elk and Friends Baby/Toddler Silverware with Silicone Handles | 6pcs | Kids Utensils | Stainless Steel Cutlery | Spoons + Forks | Childrens Flatware | Dishwasher Safe
2K
▲ 0.0%vs. prior month
$34K
latest month
12-month trend
B0C768CWDF
Owala Tumbler Kids Stainless Steel Water Bottle 12 oz Picnic | Insulated | Spill-Resistant Lid | Reusable Straw | Double-Wall Vacuum Insulation | Cup-Holder Friendly
2K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0DJQN32HM
Elk and Friends Kids/Toddler 7.8" Stainless Steel Divided Plate + Lid | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Dishwasher Safe | Baby Weaning Supplies
2K
▲ 0.0%vs. prior month
$68K
latest month
12-month trend
B0DJQP3227
Elk and Friends Kids/Toddler 7.8" Stainless Steel Divided Plate + Lid | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Dishwasher Safe | Baby Weaning Supplies
2K
▲ 0.0%vs. prior month
$68K
latest month
12-month trend
B0914R683L
Elk and Friends Kids 10oz Stainless Steel Mason Jars + Sleeves + Lids | 4pk | Toddlers | Silicone Sleeves | Straws with Stoppers | Food Storage | Spill Resistant | Dishwasher Safe | Perfect for Smoothies
1K
▲ 0.0%vs. prior month
$35K
latest month
12-month trend
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Best Elk And Friends Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Miss Mouth's is the best-performing elk and friends brand in July 2026, moving 60,000 units across 1 ASIN for 82.2% of Top 10 volume. Elk and Friends follows with 11,000 units (15.1%), ahead of Owala on 2,000 units (2.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Miss Mouth's
1 ASIN in Top 10
82.2%
Units
60K
Revenue
$1.7M
Avg. price
$27.99
B0BVXQQNBB
$27.99·★4.5·5.9K revsMiss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
Units sold60K
Elk and Friends
8 ASINs in Top 10
15.1%
Units
11K
Revenue
$299.9K
Avg. price
$26.87
B09782CLSH
$16.99·★4.8·3.7K revsElk and Friends Baby/Toddler Silverware with Silicone Handles | 6pcs | Kids Utensils | Stainless Steel Cutlery | Spoons + Forks | Childrens Flatware | Dishwasher Safe
Units sold2KB0DJQN32HM
$33.99·★4.7·987 revsElk and Friends Kids/Toddler 7.8" Stainless Steel Divided Plate + Lid | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Dishwasher Safe | Baby Weaning Supplies
Units sold2KB0DJQP3227
$33.99·★4.7·987 revsElk and Friends Kids/Toddler 7.8" Stainless Steel Divided Plate + Lid | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Dishwasher Safe | Baby Weaning Supplies
Units sold2KB0914R683L
$34.99·★4.2·1.2K revsElk and Friends Kids 10oz Stainless Steel Mason Jars + Sleeves + Lids | 4pk | Toddlers | Silicone Sleeves | Straws with Stoppers | Food Storage | Spill Resistant | Dishwasher Safe | Perfect for Smoothies
Units sold1KB0914RBWN8
$34.99·★4.2·917 revsElk and Friends Kids 10oz Stainless Steel Mason Jars + Sleeves + Lids | 4pk | Toddlers | Silicone Sleeves | Straws with Stoppers | Food Storage | Spill Resistant | Dishwasher Safe | Perfect for Smoothies
Units sold1KB097825YCD
$16.99·★4.8·3.7K revsElk and Friends Kids Silverware with Silicone Handle | Childrens Safe Flatware | Toddler Utensils | Baby Spoons + Forks | Stainless Steel Cutlery | Dishwasher Safe | 6 Pieces
Units sold1KB09782KNVH
$16.99·★4.8·3.7K revsElk and Friends Baby/Toddler Silverware with Silicone Handles | 6pcs | Kids Utensils | Stainless Steel Cutlery | Spoons + Forks | Childrens Flatware | Dishwasher Safe
Units sold1KB0CLLCQ7ZT
$25.99·★4.6·410 revsElk and Friends Kids/Toddler Stainless Steel Suction Bowls + Lids | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Stay Put Suction | Dishwasher Safe | Baby Weaning Supplies
Units sold1K
Owala
1 ASIN in Top 10
2.7%
Units
2K
Revenue
$40K
Avg. price
$19.99
B0C768CWDF
$19.99·★4.4·8.4K revsOwala Tumbler Kids Stainless Steel Water Bottle 12 oz Picnic | Insulated | Spill-Resistant Lid | Reusable Straw | Double-Wall Vacuum Insulation | Cup-Holder Friendly
Units sold2K
Trending Elk And Friends Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CLLCQ7ZT booked 1K units at $25.99, with ▲ 0.0% MoM change. On the growth side, B09CXPZJXM leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0FLDBGGP6 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CLLCQ7ZT
Elk and Friends Kids/Toddler Stainless Steel Suction Bowls + Lids | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Stay Put Suction | Dishwasher Safe | Baby Weaning Supplies
Price
$25.99
Rating
4.6
Reviews
410
Latest month sales
B09CXPZJXM
Elk and Friends Kids/Toddler 6.3" Silicone Straws with Stoppers | 8pk | For 8oz + 10oz Jars | 16cm Valve Free Straws | Cleaning Brush Included | Dishwasher Safe
Price
$13.99
Rating
4.8
Reviews
641
Latest month sales
B0FLDBGGP6
Elk and Friends Kids/Toddler 12oz Stainless Steel Cups | 4pk | 18/8 Stainless Steel | Color Base | Reusable + Stackable Drinking Tumblers | BPA-Free | Dishwasher Safe | Picnic + Camping
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.6
Reviews
181
Latest month sales
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