Elf Skincare Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Skincare sales on Amazon US totaled 791,000 units in July 2026 (▼ 22.1% vs. the prior month), generating an estimated $10,845,270 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.2% of unit volume and 60.1% of revenue, while a typical listing is priced at $12.59. The keyword itself pulled 17,152 Amazon queries over the same period (▲ 4.8% MoM).
Zooming out to the 12-month window ending July 2026, the elf skincare Top 50 moved 9,662,350 units and $133,701,290 in cumulative sales — an average of 805,196 units and $11,141,774 per month. Monthly throughput topped out at 1,058,000 units in December 2025 and dipped to 525,300 in May 2026, leaving the latest reading 19.8% higher than August 2025.
Elf Skincare Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
791K
▼ 22.1% MoM
Monthly Revenue 2026/07
$10.8M
▼ 26.3% MoM
Top 10 Market Share 2026/07
58.2%
Elf Skincare Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf skincare listing on Amazon US in July 2026 is ASIN B074PVTPBW (Brand: Mighty Patch), which sold 100,000 units at $12.99 apiece — equal to 12.6% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 460,000 units and $6,514,100 in July 2026 — 58.2% of unit volume and 60.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Skincare' on Amazon
July 2026
Is 58.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B074PVTPBW
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
100K
▲ 0.0%vs. prior month
$1.3M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0BVV8BNYJ
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B00PBX3L7K
COSRX Snail Mucin 96% Repairing Serum for Sooothing & Hydrating 3.38 oz. | Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
40K
▼ 60.0%vs. prior month
$689.2K
latest month
12-month trend
B09XMYFTB7
e.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
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Best Elf Skincare Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mighty Patch is the best-performing elf skincare brand in July 2026, moving 100,000 units across 1 ASIN for 21.7% of Top 10 volume. medicube follows with 100,000 units (21.7%), ahead of Dr.Melaxin on 70,000 units (15.2%).
Volume is spread across 8 brands, with the top three holding 58.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.51 to $18.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mighty Patch
1 ASIN in Top 10
21.7%
Units
100K
Revenue
$1.3M
Avg. price
$12.99
B074PVTPBW
$12.99·★4.6·184.8K revsMighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Units sold100K
medicube
2 ASINs in Top 10
21.7%
Units
100K
Revenue
$1.7M
Avg. price
$12.51
B0DBF65JYY
$15.12·★4.6·21.4K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70KB0FPQ3Z16S
$9.90·★4.5·36.2K revsmedicube Jelly Cream with Hyaluronic Acid for Long-lasting Hydration | Daily Moisturizer with Hyaluronic Acid, Ceramides, Multi Peptides - Supports Skin's Barrier, All Skin Types, 1.69 fl.oz
Units sold30K
Dr.Melaxin
1 ASIN in Top 10
15.2%
Units
70K
Revenue
$1.3M
Avg. price
$18.49
B0CNCL35CH
$18.49·★4.1·9.8K revsDr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
Units sold70K
Trending Elf Skincare Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00WAJAKOU booked 20K units at $4.00, with ▲ 0.0% MoM change. On the growth side, B0967HYR5M leads positive momentum with ▲ 125.0% MoM growth on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Price
$4.00
Rating
4.5
Reviews
71.6K
Latest month sales
B08TM8DLFJ
Good Molecules Hyaluronic Acid Serum for Face, Hydrating Serum, 1 fl oz | Deeply hydrates to plump the look of fine lines. Boosts skin hydration after one use. All skin types.
Price
$5.97
Rating
4.7
Reviews
17.7K
Latest month sales
B0967HYR5M
ZealSea Face Mask Skincare Facial Sheet Mask Spa Gifts for Kids Girls Women | 7Days Variety Self Care Set, Deep Hydrating & Glow, Gentle on All Skin Types, Fun Sleepover Slumber Party for Teens, Birthday
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
7.8K
Latest month sales
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