Innisfree Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Innisfree Sunscreen sales on Amazon US totaled 513,000 units in July 2026 (▼ 36.6% vs. the prior month), generating an estimated $12,859,960 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.5% of unit volume and 62.9% of revenue, while a typical listing is priced at $23.15. The keyword itself pulled 65,182 Amazon queries over the same period (▼ 36.3% MoM).
Zooming out to the 12-month window ending July 2026, the innisfree sunscreen Top 50 moved 4,221,500 units and $115,304,514 in cumulative sales — an average of 351,792 units and $9,608,709 per month. Monthly throughput topped out at 809,000 units in June 2026 and dipped to 202,400 in December 2025, leaving the latest reading 89.0% higher than August 2025.
Innisfree Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
513K
▼ 36.6% MoM
Monthly Revenue 2026/07
$12.9M
▼ 40.5% MoM
Top 10 Market Share 2026/07
56.5%
Innisfree Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold innisfree sunscreen listing on Amazon US in July 2026 is ASIN B002MSN3QQ (Brand: EltaMD), which sold 60,000 units at $45.00 apiece — equal to 11.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 290,000 units and $8,083,200 in July 2026 — 56.5% of unit volume and 62.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Innisfree Sunscreen' on Amazon
July 2026
Is 56.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B002MSN3QQ
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
60K
▼ 14.3%vs. prior month
$2.7M
latest month
12-month trend
B0CV9R8DTK
Black Girl Sunscreen Original SPF 30 Face & Body Sunscreen 2 Fl Oz | Travel-size moisturizing SPF 30 face and body sunscreen that blends seamlessly with no white cast.
30K
▼ 25.0%vs. prior month
$299.7K
latest month
12-month trend
B0FXH5LHN8
SKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
30K
▼ 57.1%vs. prior month
$497.1K
latest month
12-month trend
B0BZ3G9GKL
haruharu Black Rice Moisture Airyfit Daily Sunscreen SPF50+ 1.69 fl.oz. | No White Cast, Lightweight Application, Hydrating, Hyaluronic Acid, Ceramide, Sensitive Skin, Korean Skin care
30K
▼ 25.0%vs. prior month
$468.3K
latest month
12-month trend
B0FPQGLYK9
medicube Sunscreen No Cast Just Glow Collagen, SPF 50 | SPF 50 Hydrating Face Sunscreen - Lightweight & Non-Sticky Formula, Peptide & Cica for Soothing & Glow, Korean Skincare
30K
▼ 25.0%vs. prior month
$527.1K
latest month
12-month trend
B0C45CK57M
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum, Semi-Matte Sunscreen Stick for Oily & Combination Skin, No White Cast, Water-Resistant, Korean Sunscreen, 0.81 oz / 23 g
30K
▼ 25.0%vs. prior month
$454.8K
latest month
12-month trend
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Best Innisfree Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EltaMD is the best-performing innisfree sunscreen brand in July 2026, moving 100,000 units across 3 ASINs for 34.5% of Top 10 volume. BLACK GIRL SUNSCREEN follows with 30,000 units (10.3%), ahead of SKIN1004 on 30,000 units (10.3%).
Volume is spread across 8 brands, with the top three holding 55.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $40.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EltaMD
3 ASINs in Top 10
34.5%
Units
100K
Revenue
$4.3M
Avg. price
$40.85
B002MSN3QQ
$45.00·★4.6·48.2K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold60KB00464EC1E
$41.00·★4.7·19.6K revsEltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
Units sold20KB00J5KDCO2
$36.55·★4.6·25K revsEltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
Units sold20K
BLACK GIRL SUNSCREEN
1 ASIN in Top 10
10.3%
Units
30K
Revenue
$299.7K
Avg. price
$9.99
B0CV9R8DTK
$9.99·★4.7·9.5K revsBlack Girl Sunscreen Original SPF 30 Face & Body Sunscreen 2 Fl Oz | Travel-size moisturizing SPF 30 face and body sunscreen that blends seamlessly with no white cast.
Units sold30K
SKIN1004
1 ASIN in Top 10
10.3%
Units
30K
Revenue
$497.1K
Avg. price
$15.69
B0FXH5LHN8
$15.69·★4.4·1.7K revsSKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
Units sold30K
Trending Innisfree Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00464EC1E booked 20K units at $41.00, with ▲ 0.0% MoM change. On the growth side, B0FB5WKLRM leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0GXF8YXXV close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00464EC1E
EltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
Price
$41.00
Rating
4.7
Reviews
19.6K
Latest month sales
B0FB5WKLRM
The Ordinary UV Filters SPF 45 Serum Sunscreen for Face, Lightweight Hydrating Broad-Spectrum Sunscreen, UVA/UVB Protection, Non-Comedogenic, No White Cast, 2 Fl Oz
Price
$19.00
Rating
4.6
Reviews
787
Latest month sales
B0GXF8YXXV
ROUND LAB Birch Juice Moisturizing Sun Serum SPF 50, 1.69 Fl Oz | PDRN Hyaluronic Acid Serum, Airy Texture Sunscreen for Face, No White Cast, Fragrance Free, protector solar, Korean Skin Care
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.1
Reviews
120
Latest month sales
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