Turmeric Face Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Turmeric Face Wash sales on Amazon US totaled 326,000 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $4,334,767 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.0% of unit volume and 81.2% of revenue, while a typical listing is priced at $14.16. The keyword itself pulled 20,358 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the turmeric face wash Top 50 moved 3,347,500 units and $41,398,042 in cumulative sales — an average of 278,958 units and $3,449,837 per month. Monthly throughput topped out at 348,500 units in June 2026 and dipped to 197,900 in May 2026, leaving the latest reading 26.4% higher than August 2025.
Turmeric Face Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
326K
▼ 6.5% MoM
Monthly Revenue 2026/07
$4.3M
▼ 8.7% MoM
Top 10 Market Share 2026/07
81.0%
Turmeric Face Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold turmeric face wash listing on Amazon US in July 2026 is ASIN B081KL2QYJ (Brand: PanOxyl), which sold 100,000 units at $10.19 apiece — equal to 30.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 264,000 units and $3,520,250 in July 2026 — 81.0% of unit volume and 81.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Turmeric Face Wash' on Amazon
July 2026
Is 81.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B0FJ21Z6BW
medicube Toner Pads Kojic Acid Turmeric Clarifying Pad for Troubled Skin | Soothing Toner Pads with Kojic Acid, Turmeric, Niacinamide, Glycolic Acid - After Spot Care, Korean Skin Care, 70 Pads,1 Pack
30K
▼ 40.0%vs. prior month
$548.7K
latest month
12-month trend
B0FNWJFQFM
medicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
30K
▲ 50.0%vs. prior month
$562.2K
latest month
12-month trend
B003Z4OD24
Acure Brightening Facial Scrub - Exfoliating Face Wash - 4 fl oz | Gentle Daily Scrubber & Exfoliator for Women & Men for Radiant Skin, Cleansing Wash with Sea Kelp & French Green Clay
10K
▲ 0.0%vs. prior month
$117.8K
latest month
12-month trend
B0B2X2L8G8
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 3 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
10K
▲ 0.0%vs. prior month
$158.1K
latest month
12-month trend
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Best Turmeric Face Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PanOxyl is the best-performing turmeric face wash brand in July 2026, moving 100,000 units across 1 ASIN for 37.9% of Top 10 volume. medicube follows with 67,000 units (25.4%), ahead of VALITIC on 60,000 units (22.7%).
With 7 brands splitting the Top 10 and 86.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.19 to $16.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PanOxyl
1 ASIN in Top 10
37.9%
Units
100K
Revenue
$1.1M
Avg. price
$10.19
B081KL2QYJ
$10.19·★4.6·82.9K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
Units sold100K
medicube
3 ASINs in Top 10
25.4%
Units
67K
Revenue
$1.2M
Avg. price
$14.38
B0FJ21Z6BW
$15.12·★4.5·3.4K revsmedicube Toner Pads Kojic Acid Turmeric Clarifying Pad for Troubled Skin | Soothing Toner Pads with Kojic Acid, Turmeric, Niacinamide, Glycolic Acid - After Spot Care, Korean Skin Care, 70 Pads,1 Pack
Units sold30KB0FNWJFQFM
$15.12·★4.6·1.4K revsmedicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
Units sold30KB0FR8RQZVL
$12.90·★4.7·375 revsmedicube Facial Cleanser Turmeric Capsule Foam Cleanser | Balancing Uneven Skin Tone & Texture - Fade Appearance of Uneven Patches, After Spot Care, Korean Skincare, 4.23 oz
Units sold7K
VALITIC
2 ASINs in Top 10
22.7%
Units
60K
Revenue
$856.6K
Avg. price
$16.49
B09MFMCTRK
$15.49·★4.2·48.2K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50KB0B2X2L8G8
$17.49·★4.3·10.6K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 3 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold10K
Trending Turmeric Face Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D827ZY5Y booked 7K units at $8.99, with ▲ 16.7% MoM change. On the growth side, B0DLP2G26D leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0DNQK1H5Z close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D827ZY5Y
Kitsch Kojic Acid Soap – Turmeric Soap Bar – Made in USA, 4 oz | Brightening & Hydrating Body Wash & Face Wash for Dark Spots – with Hyaluronic Acid & Shea Butter for a Natural Glow
Price
$8.99
Rating
4.4
Reviews
10.3K
Latest month sales
B0DLP2G26D
3PCS Lemon Turmeric Soap,Turmeric Soap Bar for Face and Body,Lemon Turmeri c Soa p infused with turmeric Extract, Soft, gentle and effective
Price
$9.99
Rating
4.5
Reviews
341
Latest month sales
B0DNQK1H5Z
Glow Wash Turmeric Face Wash With Brush,Deep Cleansing Exfoliating Foaming Facial Cleanser.
Unlock to view ASIN details and product titles
Price
$6.97
Rating
4.4
Reviews
785
Latest month sales
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