Elf Setting Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Setting Powder sales on Amazon US totaled 271,000 units in July 2026 (▼ 27.4% vs. the prior month), generating an estimated $2,769,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.6% of unit volume and 39.1% of revenue, while a typical listing is priced at $11.67. The keyword itself pulled 20,310 Amazon queries over the same period (▼ 0.7% MoM).
Zooming out to the 12-month window ending July 2026, the elf setting powder Top 50 moved 3,297,000 units and $38,537,605 in cumulative sales — an average of 274,750 units and $3,211,467 per month. Monthly throughput topped out at 373,500 units in June 2026 and dipped to 167,050 in May 2026, leaving the latest reading 11.1% higher than August 2025.
Elf Setting Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
271K
▼ 27.4% MoM
Monthly Revenue 2026/07
$2.8M
▼ 47.2% MoM
Top 10 Market Share 2026/07
40.6%
Elf Setting Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf setting powder listing on Amazon US in July 2026 is ASIN B0CXQR14J3 (Brand: e.l.f.), which sold 20,000 units at $10.00 apiece — equal to 7.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $1,082,200 in July 2026 — 40.6% of unit volume and 39.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Setting Powder' on Amazon
July 2026
Is 40.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CXQR14J3
e.l.f. Power Grip Dewy Setting Spray
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
B01D1DRF9Q
e.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
10K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B01JINOV5E
Real Techniques Miracle Complexion Sponge, 4 Pack, Makeup Blending Sponges | Makeup sponges for foundation, 3-point design, foundation applicator, latex-free beauty sponge
10K
▼ 50.0%vs. prior month
$137.9K
latest month
12-month trend
B09ZYGP147
BEAKEY Powder Puff, 12pcs Face Triangle Powder Puffs for Loose & Foundation | Black Velvet Makeup Puff for Contouring & Baking, Ultra-soft Cloud Kiss Makeup Tools for Setting, Reusable & Washable
10K
▲ 0.0%vs. prior month
$58.6K
latest month
12-month trend
B0B42ZB835
e.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear
10K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0BDW1MN6Y
Airspun Loose Setting Powder, Talc-Free, Pore Minimizer, Oil Absorbing Face Powder - Translucent
10K
▲ 0.0%vs. prior month
$67.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Elf Setting Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing elf setting powder brand in July 2026, moving 60,000 units across 5 ASINs for 54.5% of Top 10 volume. Real Techniques follows with 10,000 units (9.1%), ahead of BEAKEY on 10,000 units (9.1%).
With 6 brands splitting the Top 10 and 72.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $13.79, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
5 ASINs in Top 10
54.5%
Units
60K
Revenue
$439.6K
Avg. price
$7.40
B0CXQR14J3
$10.00·★4.6·10.2K revse.l.f. Power Grip Dewy Setting Spray
Units sold20KB01D1DRF9Q
$7.00·★4.5·13.7K revse.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
Units sold10KB0B42ZB835
$7.00·★4.5·14.3K revse.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear
Units sold10KB0BSP38HYN
$5.00·★4.0·6.2K revse.l.f. Camo Color Corrector for Dark Circles, Hydrating Under-Eye Brightening Concealer, Neutralizes Discoloration, Infused with Hyaluronic Acid, Peach
Units sold10KB0CPFYBBMB
$8.00·★4.8·3.4K revse.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Units sold10K
Real Techniques
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$137.9K
Avg. price
$13.79
B01JINOV5E
$13.79·★4.8·19.2K revsReal Techniques Miracle Complexion Sponge, 4 Pack, Makeup Blending Sponges | Makeup sponges for foundation, 3-point design, foundation applicator, latex-free beauty sponge
Units sold10K
BEAKEY
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$58.6K
Avg. price
$5.99
B09ZYGP147
$5.99·★4.8·5.2K revsBEAKEY Powder Puff, 12pcs Face Triangle Powder Puffs for Loose & Foundation | Black Velvet Makeup Puff for Contouring & Baking, Ultra-soft Cloud Kiss Makeup Tools for Setting, Reusable & Washable
Units sold10K
Trending Elf Setting Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CPFYBBMB booked 10K units at $8.00, with ▲ 0.0% MoM change. On the growth side, B074G382ZR leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B0D9R58R1B close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CPFYBBMB
e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Price
$8.00
Rating
4.8
Reviews
3.4K
Latest month sales
B074G382ZR
e.l.f. Lip Plumping Gloss, Pink Cosmo | High-Shine Sheer Color, Hydrates & Creates Fuller Lips With Vitamin E, Vegan & Cruelty-Free, Pink Cosmo, 0.09 Fl Oz
Price
$8.00
Rating
4.3
Reviews
25.5K
Latest month sales
B0D9R58R1B
MCoBeauty Miracle Flawless Pressed Powder - 1 Light | Compact, Soft Focus Blurring, Finishing & Setting Makeup, Hydrating, Vegan & Cruelty Free
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
547
Latest month sales
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